区块链：NFT的下一步是什么？

The author is the CEO of blockchain technology company. My colleagues may not want to hear this news, but it's true that we destroyed it ourselves. We did. I know it sounds cruel. Maybe you tell yourself in your heart that I must have made a mistake, but it's not the case. It doesn't mean that anyone who works hard or any project that has no intention of destroying it is not completely innocent. In the upsurge of recent years, some malicious people have made a fortune but damaged it. We may have hurt ourselves by taking cartoon pictures as the first major public use case, although I'm not sure if anyone can stop this from happening, but at that time, most projects gave little help except providing special access or promising future practicality. When celebrities participated in and cast, there was almost no value except filling their wallets, and the situation became worse. There was also an unfounded situation in the whole industry. The founders of arrogance and their colleagues may be the most naive typical examples of this industry. Obviously, they use tools like this to manage billions of dollars and charter private jets to deliver Amazon packages to their private estates in the Caribbean. According to my experience, the existence is not unique. Although other companies may not have the same degree of criminal behavior, many companies are indeed managed by the same inexperienced and reckless leadership. They lack the ability and guidance to successfully manage complex organizations. Now it's time to make our industry more traditional and learn from the process standards and frameworks that have succeeded in business technology and finance. It's time to bid farewell to the meme culture of websites and mature into a more legal industry. In my opinion, it's time to shift from non-homogeneous certificates to unique digital records. Brand remodeling is not a new concept. Why is it because they can succeed? I know you may take it for granted that brand remodeling is not new, but it usually takes a long time. It's too early to rename it. Okay, but you're wrong. Have you ever tried Brad's drink? Not only have you drunk Pepsi, but Pepsi changed its name to this brand in, that is, five years after it started selling its cola. Did you enter a search term in it? I doubt you did, because Google, as we know it today, operated under that name for about a year after its establishment. Did you shop online? Unless you are in the early days of the Internet, it is unlikely, but you may have bought one or two items on it. Articles This is the name adopted by the company a few years after its establishment. Even so, rebranding can really succeed in the later stage. Take Apple, the most famous technology company today, as an example. Its predecessor was Apple Computer Company, and it used to have a less eye-catching color logo. Steve Jobs replaced it with a world-famous modern monochrome design. Another well-known rebranding is one of the world-famous doughnut chain stores, which used to be called when the chain stores removed the word doughnut in an attempt. When building itself into a beverage-oriented mobile brand, consumers responded well, and the brand rebranding was successful. The company even continued to use its slogan ten years ago to innovate and avoid degradation. In order to make the brand rebranding work, it is usually necessary to change the product, not just the name. For Apple, the name change has embraced the fashionable and simple design with the update of the product line, and abandoned the bright hardware. For me, the brand rebranding has brought menu updates, including drinks and takeout for breakfast and lunch. For food, the way we change our products is to innovate and improve technology, including finding ways to show its revolutionary practicability. The best way to do this is through unique application scenarios, which not only use technology but also use it in a way of adding value. Take the early chat rooms on the Internet as an example. They serve as a way for people to discuss different topics. These chat rooms continue to develop and eventually grow into important digital tools by adding functions such as video conferencing. Innovation has the risk of being downgraded to enterprise technology, providing powerful uses for industries that need to verify the ownership of digital assets in an indisputable way. Worse, there is the risk of being regarded as another fashion on the consumer side, accurate and timely. As mentioned above, I am not sure whether our industry is fully prepared for the series like boring apes to be widely recognized in social culture. At that time, it was still very difficult to buy and use them in any practical way, so that it was met by the media and ordinary consumers. Contempt because we were not ready to meet the new demand last time, it is very important to be ready for the next wave of demand. Once people look forward to it again, we need to prepare a better experience for them, including the potential brand rebranding, which not only describes the technology more appropriately, but also will not bring huge brand problems. 比特币今日价格行情网_okx交易所app_永续合约_比特币怎么买卖交易_虚拟币交易所平台

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