Variant合伙人:新的创新浪潮——“仅使用crypto”消费者加密应用

币圈资讯 阅读:35 2024-04-22 03:51:24 评论:0
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作者:LiJin,Vatiant Fund合伙人;编译:0xxz@比特币买卖交易网

本文是我在奥斯丁参加BoysClubWorld演讲的部分内容。

我观察到消费者加密货币的未来大致有两条的路径。

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加密货币始于 2009 年,当时只有一种资产——比特币,被设计为非主权货币。比特币是一类视加密本身为“Why”的加密产品,这意味着加密资产就是人们想要使用它的全部原因。

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加密货币在这些产品中非常明显:这是人们用它的全部原因。这类将“加密货币视为原因”的产品还包括模因币、PFP 和其他将加密货币置于其价值主张中心的产品。

此类产品的目标用户通常是早期加密货币采用者、degens 等。

但加密货币不仅仅是金钱和资产,加密货币也是一种技术。因此在过去几年中,我们开始看到构建者将加密货币视为“如何”。

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在这些产品中,加密货币只是帮助完成某些事情的技术工具。加密货币是无形的,用户根本不知道区块链的存在。这部分产品针对的是普通主流用户,他们有痛点,只是希望有一个产品能够更好地解决这个问题。

这两类产品都在增长,我认为都将会取得巨大成功。

但除此之外,我们现在看到的是一波新的创新浪潮,我称之为“仅使用加密货币”:使用加密货币提供的构建模块来创造全新体验的产品。

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在这个类别中,加密解锁了一个全新的设计空间,并创造了以前在 web2 中根本不可能实现的引人入胜的体验。

可以“仅使用加密货币”构建的产品部分具有植根于加密货币独特带来的功能: 

全球支付通道、链上资产和身份的可组合性、创建新市场和新资产。

这些元素结合起来解锁新体验。

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让我们来看一些例子!

上个月,我参加了cryptothegame,一个幸存者式的在线游戏节目,持续了两周。游戏的某些维度只有通过加密才能实现。

首先,它是使用加密支付通道构建的,使其能够涉及真实的金钱奖励,并且从第一天起就面向全球。其创始人Dylon Abruscato说他无法想象在任何其他金融体系上开发这款游戏。未来,你可以想象游戏引入各种利用加密技术的新颖机制,例如嵌入式预测市场,让观众可以对接下来发生的事情进行押注,从而在 web2 中增加另一层参与度。

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“仅使用加密货币”的另一个例子是不使用加密货币就不可能存在的新网络。

根据我过去七年多的市场投资经验,我意识到世界上本来应该存在一些市场和网络类型,这意味着它们将使最终用户受益,但事实上这些市场和网络并没有存在,因为巨大的市场和网络冷启动问题。

例子包括从新的约会应用程序到超本地化的社交网络,再到各种服务的市场——许多 web2 创始人都试图建立的网络,但在起步或扩展方面遇到了巨大的困难。

你可以应用代币作为新的引导工具来构建这些网络。这个类别让我兴奋的是,你不是利用代币重新创建 web2 中已经存在的网络,而是构建当前不存在的全新网络。

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另一个只有通过加密才能实现的例子是新的可组合应用程序和分发渠道,它们连接到用户的钱包以实现更丰富的操作。

上个月Farcaster推出的Frames 是一个可以在 Farcaster 内分发的迷你应用程序的框架,Farcaster 是一个去中心化的社交网络。换句话说,这些应用程序在用户已经花费时间并且钱包已经连接的地方满足用户的需求。我们已经看到开发人员使用这个新框架来创造体验,从订购女童子军饼干到从社交媒体源中铸造 NFT。

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作为扩展,可组合性允许你创建利用全球链上流动性的无头(headless)市场,但最终用户体验可以满足用户在任何地方连接钱包的需求。最终结果是减少交易摩擦和加深流动性网络效应。举个例子,我们已经看到预测市场被构建为 Farcaster Frame——用户可以从他们的社交信息流中对某些结果进行下注。(参阅我的合伙人Jesse Walden关于无头市场的文章“钱包、可组合性和无头市场”https://jinse.cn/blockchain/3674117.html。)

这些是“仅使用加密货币”即可构建的产品的一些示例,每天都有新的示例。

LUeXv9R5bzkX11E5xATMYPOREuuYGBL05dtBwVSB.png

这是我最感兴趣的应用程序和网络类别,我相信它将带来下一波用户。

就像之前 web1 和 web2 中的科技公司只能在这些新的计算平台上一样,web3 中的应用程序将利用加密技术提供的优势来提供其他地方无法找到的差异化体验。

作为一名长期的消费投资者,我对这个未来感到非常兴奋!

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This article is part of my speech in Austin. I observed that there are roughly two paths in the future of consumer cryptocurrency. Cryptographic currency began in 1998. At that time, there was only one asset, Bitcoin, which was designed as a non-sovereign currency. Bitcoin was a kind of cryptographic product that regarded encryption as itself, which meant that cryptoassets were all the reasons why people wanted to use it. Cryptographic currency was very obvious in these products, which was all the reasons why people used it. The products that currency is regarded as the reason also include meme currency and other products that put cryptocurrency at the center of its value proposition. The target users of such products are usually early adopters of cryptocurrency, but cryptocurrency is not only money and assets, but also a technology. Therefore, in the past few years, we have begun to see that builders regard cryptocurrency as a technical tool to help them accomplish something. Cryptographic currency is invisible and users simply don't know the existence of blockchain. In this part, the products are aimed at ordinary mainstream users. They just want a product to solve this problem better. Both of these products are growing, and I think they will achieve great success. But besides, what we are seeing now is a new wave of innovation, which I call products that only use cryptocurrency and use the building blocks provided by cryptocurrency to create a new experience. Encryption in this category unlocks a brand-new design space and creates something that was impossible in the past. Now, the fascinating experience can only be built with cryptocurrency, and the product part has the unique function rooted in cryptocurrency. The composability of assets and identities in the global payment channel chain creates new markets and new assets. Let's look at some examples. Last month, I participated in a survivor-style online game program, which lasted for two weeks. Some dimensions of the game can only be realized through encryption. First of all, it was built with cryptopayment channels to enable it. The founder said that he could not imagine developing this game in any other financial system. In the future, you can imagine that the game will introduce various novel mechanisms using encryption technology, such as embedded forecasting market, so that viewers can bet on what will happen next, thus increasing another level of participation in the game. Another example is a new network that cannot exist without using cryptocurrency. I realized that there should be some markets and network types in the world, which means that they will benefit the end users, but in fact these markets and networks do not exist because of the huge cold start problems, such as new dating applications, ultra-localized social networks and markets for various services. Many founders have tried to build networks, but they have encountered great difficulties in starting or expanding. You can use tokens as a new guiding tool to build them. What excites me about building these networks is that you don't use tokens to re-create existing networks, but to build brand-new networks that don't exist at present. Another example that can only be achieved through encryption is new composable applications and distribution channels, which are connected to users' wallets to achieve richer operations. Last month, a framework of mini-applications that can be distributed inside was launched, which is a decentralized social network. In other words, these applications have been spent by users. Time-consuming and wallet-connected places meet the needs of users. We have seen developers use this new framework to create experiences, from ordering Girl Scout cookies to casting from social media sources. As an extension of composability, you can create a headless market that uses liquidity on the global chain, but the end-user experience can meet the needs of users to connect wallets anywhere. The end result is to reduce transaction friction and deepen the liquidity network effect. For example, we have seen the forecast market structure. Because users can bet on some results from their social information flow, please refer to my partner's article about headless market. These are some examples of products that can be built only with cryptocurrency. There are new examples every day. This is the application and network category that I am most interested in. I believe it will bring the next wave of users, just like the previous and developing technology companies can only use these new computing platforms. The Chinese application will use the advantages provided by encryption technology to provide differentiated experiences that cannot be found elsewhere. As a long-term consumer investor, I am very excited about this future. 比特币今日价格行情网_okx交易所app_永续合约_比特币怎么买卖交易_虚拟币交易所平台

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