百度营销布局元宇宙等未来场景，正式发布 “星光计划”
港股研究社获悉，据企查查消息，记者从23日举行的2021百度$百度集团-SW(09888)$营销峰会上获悉，百度营销在元宇宙等未来场景上进行布局。百度副总裁马杰指出，元宇宙重构营销“人货场”，开启了新的营销场景。
The Port Unit Research Institute has been informed that, according to research reports, journalists at the 23-year marketing summit found that 100-degree marketing is on the layout of future scenes, such as the Won Universe.
通过百度元宇宙，基于百度希壤，百度VR产业化平台全面升级，品牌可连接未来场景。同时，百度营销推出三大举措：一是发布度星选“星光计划”，通过100+亿流量、创作者训练营等助力企业内容营销；二是升级“基木鱼”智能商家经营平台，三是升级营销管理平台。百度集团执行副总裁认为，互联网行业的下一波红利是“互联互通”，推动行业跑步进入AI营销时代。
Through the 100-million-dollar universe, the 100-degree-based VR industrial platform has been completely upgraded to connect brands to future scenes. At the same time, the 100-degree marketing initiative has three main initiatives: the launch of the Starlight Plan, which promotes business content marketing through a 10-billion-dollar flow, creative training camps, etc.; and the upgrading of the Kikiwood business and marketing management platform.
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