亲测希壤 百度做元宇宙的优劣势
作者：卢爱芳 来源：科技资本论
Source: Science and Technology Capitalism
12月27-29日，百度AI开发者大会在其元宇宙希壤中举行。说实话，我还是很佩服李彦宏，不仅在国内率先推出元宇宙，还敢把一个这么大型的开发者大会放在一个并不成熟的产品中举行，这真得有点冒险精神。 December 27-29, 在开发者大会之前，希壤就上线了。我当时也下载试了一下，就是一些类似城市广场的简单场景，一群虚拟化身四处走来走去，没什么可玩的，就马上卸载了。直到得知百度要把开发者大会放在希壤举行，而且号称可以容纳10万人一起开会，我还挺惊讶的。为了体验在元宇宙中开会是什么感觉，我又重新下载了希壤。 Before the Developer's Congress, Greece went on the line. I also downloaded a few simple scenes like the City Square, where a group of virtuals walked around, and there was nothing to play with, and unloaded them. I was surprised to learn that 接下来的文章，我会分享这几天我在希壤中的体验，我对这个产品的分析，以及百度做元宇宙有什么优势，它将面临什么挑战。 I will share my experience in Greece over the next few days, my analysis of this product, and what are the advantages and challenges of 我的希壤初体验 {\bord0\shad0\alphaH3D}My first experience in Greece 希壤给我留下的最深印象就是——太卡了。27日开发者大会第一天，也许是参会的人太多，或许也受限于我使用的终端和网络条件，我花了很长时间才完成下载，经过几次失败后好不容易登陆上去。屏幕上有开发者大会现场的入口，点击一下，我的虚拟化身就掉进一个时光隧道，很科幻。遗撼的是，我在那个时光隧道中穿行了十几分钟，也没抵达会场。为了专心看直播，我选择了放弃。 The most important impression that Hevy gave me was -- it's too much. The first day of the 27th Developer's Conference, perhaps too many participants, and perhaps limited to the end and network conditions that I used, took me a long time to complete the download and, after several failures, to land it. On the screen, there was an entrance to the Developer's Congress site, and a click, and my virtualization fell into a time tunnel, and it was a science fiction. The last thing was that I walked through that time tunnel for 10 minutes, and I didn't get to the meeting. In order to focus on the live broadcast, I chose to give up. 直播展示的场景真的很震撼，李彦宏演讲的背景有未来城市、宇宙星空等，观众席黑鸦鸦一片坐满了虚拟化身，很像科幻电影，弄得我心痒痒的。 The scene on the air was truly shocking. The background of Lee's lecture was the City of the Future, the Stars of the Universe, and the audience was full of virtual characters, like science fiction movies, and it tickled my heart. 第二天一早9点多我就上了希壤，这次顺利来到了主会场，按照地上的箭头指引找到了入口处，系统提示：时间还没到，还不开放。我只好先在周围逛了逛，等到10点01分回到会场入口处，会场已经开放。我选择了元宇宙分会场，进入了时光隧道。不幸的是，这一次我穿越了一个上午，一直卡在时光隧道。 The next morning, at about 9 a.m., I went to the Greek border, and this time I made a smooth trip to the main venue, and I found the entrance, following the arrows on the ground, and the system pointed out that the time had not yet arrived and was not open. I had to hang around until I got back to the entrance at 10:01, and the meeting was open. I chose the meta-cosmos and entered the time tunnel. Unfortunately, this time I was stuck in the time tunnel. 28、29两天，我尝试了无数次，分别选择不同的分会场，但掉进时光隧道中就一直穿行，从未抵达。 In 28, 29 days, I tried numerous times to select different chambers, but fell into the time tunnel and walked through it without ever reaching it. 我终究没能亲身体验在元宇宙中开会的感觉，所以只能分享一些在会场外对希壤这个元宇宙的体验。 I've never been able to experience the feeling of meeting in the metrology of the metaspace, so I can only share some of the experience of the metacosystem outside the meeting. 登陆希壤前首先要建立自己的角色，系统会提示有三个选择：一句话生成、自动生成、拍照并生成。为了省事，我选择了自动生成，然后根据系统的提示选择半身、全身、五官、衣服、配件，很快生成一个虚拟化身。 The system suggests three options: to generate a single sentence, to automatically generate it, to photograph it, and to generate it. For the sake of economy, I chose to generate it automatically, then to choose half body, full body, five officers, clothes, accessories, and quickly to produce a virtual incarnation based on the system's tips. 希壤已经有地图了，上面标注着creat tower、中国传媒大学、少林寺等景点，但这些景点都还没上线，所以无法进去，我试了一下，能逛的只有creat tower，也就是今年的百度开发者大会主场所在地。 The map is already available in Hitchpak, with features such as creat tower, Chinese Media University, Shaolin Temple, but none of these sites are online, so it is not possible to go in. I tried, but only creat tower, which is the site of this year's developers. 希壤地图 Map of Greece 进入creat tower后，看到的是一个虚拟城市的场景：蓝天白云下摩天大楼高耸、楼宇之间是开阔的草坪，五颜六色的花草树木。还有立体现代的城市广场，那里聚集比较多虚拟化身。有些化身戴着红色眼镜，应该是用户戴了VR设备。 When you enter the field, you see a virtual city scene: a skyscraper under the blue and white clouds, an open lawn between the buildings, and colorful grass trees. And a modern city square, which gathers more virtual bodies. Some of them wear red glasses, and some of them wear VR devices. 虚拟化身有什么玩法，我试了一下：可以选择表情；可以拍照和视频，分享给微信好友、朋友圈和QQ，我以为这只是象征性的，试着拍了一张照分享到朋友圈，还真成功了。我收到一些添加好友的申请，还不停地收到加入QQ群讨论攻略的邀请，但后者好象还没真正开通。 So what's the game of virtualization, and I tried: you can choose the emoticons; you can take pictures and videos, and you can share them with your friends, friends and friends, and QQ. I thought it was symbolic, and I tried to take a picture and share it with my friends, and it worked. I got some applications to add friends, and I kept getting invitations to join the Q-group to discuss the attack, but the latter didn't seem to really work. 希壤里有什么好玩的？我第一次上去听到一段广播，内容是关于元宇宙一些伦理问题的简单探讨。听了很久，才发现是希壤电台，应该是百度官方做的。 What's so funny about Hijry? I went up to the radio for the first time and talked about a few simple ethical questions about the meta-cosmos. It took a long time to find out that it was Shijry Radio, which was supposed to be official. 第二天上去，看到有几个人站在一个广告牌前，原来是百度开发者大赛，点进去看到十来个VR项目的投票，但只有演示视频，我也顺手投了几个。 Upon the next day, several people were seen standing in front of a billboard, originally 后来还不小心撞进一个类似水族馆的地方，原来是捕鱼达人VR游戏，有观赏和捕鱼两种选择模式。如果有VR头盔，海底世界的五彩斑斓应该还挺美的。 And then, accidentally, they hit a place like the aquarium, which used to be a catcher VR game, with both visual and fishing options. With a VR helmet, the colours of the undersea world should be pretty . 这就是我这几天在希壤的感受，没能体验在元宇宙中开会让我耿耿于怀。但只要不转换场景，在希壤的其它操作都还挺流畅。功能和内容虽然很初级，但看得出来百度已经在努力建设内容生态了，把开发者大会搬上去其实也是内容建设的一部分。 That's what I've been feeling in Greece these days, and I can't experience meeting in the meta-cosmos. But, as long as it doesn't change the scene, the rest of the operation in Greece is smooth. While the functionality and content are very basic, it can be seen that are already trying to build content ecology, and moving the developers' conference is actually part of the building. 希壤要做一个什么样的元宇宙？ What kind of meta-cosm? 在28日的元宇宙分论坛上，百度副总裁马杰宣布希壤正式向开发者开放，目前的开发方向有三个：虚拟空间的定制、全真的人机互动如3D形象、AVATAR、多人同时在线如展览、商务会谈。 At the 28-day Metacosm Forum, 百度还邀请了几位嘉宾来谈他们的元宇宙计划。 冯唐去年曾和百度合作推出VR书法展，现在对元宇宙兴致勃勃。他打算在希壤做一个元立方，大概想法是用立体来呈现汉字，并实现可交互。 Fong Tang co-sponsored the VR Law Fair last year with 中国传媒大学已经在希壤中复刻了一个一模一样的校园，目前还没正式上线。负责人说，以后可以把一些优质课程搬上元宇宙，向全社会开放，让更多的年轻人可以听到这些课。 The Chinese Media University has re-engineered a similar campus in Greece, and it is not yet officially online. The chief said that it would be possible to move some high-quality courses into the Woncosmos in the future, open to the entire community, so that more young people could hear them. 天漠音乐节明年将利用希壤做一个和以前完全不一样的音乐节，实现线上线下的互动，发行NFT数字衍生品，虚拟漠星人在元宇宙中表演等等。 Next year, Syracuse music festivals will use Greece as a totally different music festival, allowing for online-to-line interaction, the distribution of NFT digital derivatives, virtual deserters performing in the meta-cosm. 路特斯（即莲花跑车）中国营销中心的负责人则认为元宇宙是品牌与用户互动最好的场景，路特斯有计划将一个园林式的车友会所搬上元宇宙，让更多的车友享受。今年还将考虑在元宇宙中发布新车，不仅可以让更多的车友参与、有更强的互动，还可以省去线下发布会搭建和物料的巨大浪费。 无论音乐节还是大品牌发布会，在Roblox 、Decentraland等元宇宙中都已经有成功案例。但不同的是，Roblox 、Decentraland是在内容生态已经初具规模的情况下才引入此类内容，而之前他们更聚焦于某一类内容和用户，比如Roblox主要提供乐高风的游戏，吸引13岁以下的儿童，而Decentraland主要卖地，吸引大公司建设虚拟总部。 Whether music festivals or big brands are held, there have been success stories in the metacosystems of 而希壤究竟要打造成什么样的虚拟城市，首先吸引哪一类用户，我觉得百度应该更聚焦，找到自己的特色和定位，就如中手游以仙剑奇侠传为基础打造国风元宇宙一样。 And what kind of virtual city Greece is going to create, first of all, is the type of user I think should be more focused and find its own features and positioning, as 百度做元宇宙的优劣势 这次的百度AI开发者大会上，李彦宏开篇就是总结百度在AI技术上积累的成果：百度大脑、飞桨平台、文心大模型、AI语音助手等，这是百度为各行各业转型准备的AI工具箱和技术大底座。 At the 100-degree 在开发者大会上，百度CTO王海峰王海峰通过语音交互，与百度大脑共同“创作”了一幅水墨画，并请百度大脑根据画中内容和意境作了一首诗。据介绍，这背后是知识增强大模型带来的AI能力，以及语音、视觉、自然语言处理、知识图谱、VR、AR等技术的融合创新。 At the Developer's Congress, 还记得我前文提及登陆希壤创建角色时有一个选择叫“一句生成”吗？这应该就是王海峰所演示AI技术在元宇宙中的应用。 Remember when I mentioned that landing in Greece created a role with a choice called "Little Generating"? This should be the application of AI technology in the meta-cosm, demonstrated by Wang Hai Peak. 元宇宙中需要开发者创建很多内容和应用，百度的全套AI工具箱和技术底座应该能发挥作用，我认为这是百度做元宇宙的一大优势。 A full set of AI toolboxes and technologists 百度还在开发者大会上正式发布了“百度智能云曦灵”，这是一个数字人平台。基于这个平台打造的AI手语主播、央视网数字人小C等，也在大会上亮相。有这个数字人平台，机构以后在希壤中想做一个自己的AI客服、AI主播，难度应该大大降低。 另外，我认为百度做元宇宙还有一个优势就是，有丰富的应用场景。百度的无人出租车萝卜快跑、智慧交通、工业互联网等，为元宇宙将来的虚实结合打下了基础。 Also, I think 但百度做元宇宙同样面临着很多技术挑战： But 一是视觉效果，现在的元宇宙视觉效果和科幻片有千万级的差距；二是声音的处理，那么多人在一个空间，要处理声音的时间差、空间差，空间音频的语音混音等问题。三是交互，10万人在一个服务器上做实时互动，每个人的一举一动要传递给彼此，需要处理海量的信息。 The first is visual effects, where there are now tens of thousands of degrees between meta-cosm visual effects and sci-fis; the second is voice processing, where so many people in one space deal with voice differentials, space poorness, voice mixes in space audio. The third is interaction, 100,000 people interact in real time on a server, and everyone's every move needs to be passed on to each other. 百度副总裁马杰说，这是百度面临的三大技术挑战。 但实际上，这三大技术对于MMO游戏企业来说则是基本功：如何将玩家分布在不同的地图，让每张地图的服务器有足够的算力；多人在线时产生海量的数据，如移动、战斗、实时语音等，如何进行游戏里的视野管理，只将玩家视野内的数据同步给他。 In practice, however, these three techniques are essential for MMO players: how to spread players across different maps, so that the servers on each map have sufficient arithmetic; how to manage the vision in a game by generating large amounts of data, such as moving, fighting, real-time voice, when many people are online; and how to synchronize the data in the player's view. 根据公开资料，王者荣耀的最高同时在线人数达到100万。从这个角度来说，腾讯等游戏企业做元宇宙有天然优势。虽然百度曾经也做过游戏，但以失败告终。 From this perspective, games have a natural advantage in making meta-cosms. While 百度自己也承认，希壤还处在非常早期的阶段，还需要很多的技术和内容生态的建设。不过它至少迈出了第一步。 希壤对于百度来说意味着什么？它能成吗？将给百度带来什么？现在的情况和10年前百度开始做AI有点类似。但愿假以时日，百度元宇宙也有今日在AI上的成就。 What does Greece mean for 论虚实结合，《上载新生》才是元宇宙的样板 It's a false combination, and the model of the meta-cosmos is Upload Newborn. 还在等待苹果的中国VR硬件，能跟上元宇宙的步伐吗？ Can Chinese VR hardware from 抢推国风元宇宙的中手游，成功概率有多大？ What are the chances of success of 看完黑客帝国，我终于明白元宇宙为什么要去中心化？ After seeing the hacker empire, I finally understood why the Yuan universe was centralizing. 元宇宙有没有价值？ Is there any value in the Woncosmos? 元宇宙，离大众还要三五年时间 It's three or five years away from the general public.
注册有任何问题请添加
微信：MVIP619
拉你进入群
打开微信扫一扫 添加客服 进入交流群
1.本站遵循行业规范，任何转载的稿件都会明确标注作者和来源；2.本站的原创文章，请转载时务必注明文章作者和来源，不尊重原创的行为我们将追究责任；3.作者投稿可能会经我们编辑修改或补充。
