“万乡千城元宇宙”项目，助建数字新基建

打造数字新优势，加快推动数字产业化。推动区块链技术创新，发展区块链服务平台和金融科技、供应链管理、政务服务等领域应用方案，完善监管机制。

Create new digital advantages and accelerate digital industrialization. Promote technological innovation in block chains, develop block chain service platforms and apply programmes in areas such as financial science and technology, supply chain management, and government services, and improve regulatory mechanisms.

融合聚力，科创拓路。围绕全面推进乡村振兴、建设数字中国的中心目标，数字中国研究院（福建）、中国网安、新华文轩、阿里拍卖、繁星超越、厚建软件、区块乐园等大型央企、国企、元宇宙独角兽企业发起“万乡千城元宇宙”项目。该项目以“数字中国区块链服务基础设施（数中链）”作为底层、“知信链”作为区块链公共服务层，由国家新闻动漫传播示范平台监督创制，由厚建软件提供数字藏品SaaS技术、与全国融媒体平台深度合作，广东区块乐园科技有限公司开发运营，搭载BOX3专属引擎的元宇宙开放世界“区块乐园”作为资产应用场景。

With the central goal of comprehensive rural revitalization and the construction of a digital China, the Digital China Institute (Fukuchi), China Netaan, Xin Sheung-hyun, Ali's auction, the stars' leapfrogging, large-scale corporations, state companies such as the built-up software, block parks, and the Won-Cosmos Unicorn Enterprise launched a project entitled “Kill-City-City-Cosmos.” The project uses the Digital China Block Service Infrastructure (Medium-Classing) as the bottom level, the “Know-Sin-Cult Chain” as the public-service layer of the chain, the National News-Multi-Cult Communication Model Platform to oversee the creation, the provision of digital collections of SaaS technology by thick construction software, in-depth cooperation with the National Inclusive Media Platform, and the development and operation of the Guangdong Zone Park Technology Ltd., with the World Wide-Class-Class Open Area Park, with its BoX3 exclusive engine, as an asset application site.

近日，国家新闻出版署科技与标准综合重点实验室区块链版权应用中心指导，新华文轩四川数字出版传媒等单位牵头发起的“元宇宙可信生态联盟计划（MZ计划）”，正式启动与“区块乐园”的深度合作。

In recent days, the National Press and Publications Agency, under the direction of the Centre for the Application of Copyright in the Block Chains of the Integrated Focus Laboratory on Science, Technology and Standards, and the Nueva Shun Sichuan Digital Publishing Media, among others, have led the launching of the “MZ Project for a Credible Ecologic Alliance in the Mesococos” to launch an in-depth collaboration with the Area Garden.

与时俱进，发展一体。“万乡千城元宇宙”按照相关精神，按照产业兴旺、生态宜居、乡风文明、治理有效、生活富裕的总要求，充分发挥信息化对乡村振兴的驱动引领作用，整体带动和提升农业农村现代化发展，促进农业全面升级、农村全面进步、农民全面发展。

In keeping with the spirit of this, and in accordance with the general requirements of industrial prosperity, eco-friendlyness, rural civilization, effective governance and well-being, the “Congress of Cities and Cities” takes full advantage of the role of informatization as a driving force for rural renewal, as well as the overall promotion and upgrading of agricultural and rural modernization and the promotion of all aspects of agriculture, the overall advancement of rural areas and the comprehensive development of farmers.

2021年9月，中央网信办、农业农村部等七部委将“智慧认养农业”作为乡村新业态写入《数字乡村建设指南1.0》。为助力乡村振兴，帮助农村拓展新出路，持续推进乡村精神文明建设，基于现代人对健康食物的追求以及都市人回归田园的体验需求，“万乡千城元宇宙”将以“认养与体验”为项目核心，实现乡村和城市在物理和心理上的双重连接。通过认养的方式挖掘优良的生态资源，实现种养业透明化，让消费者与农民均受益，融合特色农业、旅游资源、民间艺术等方面，助力乡村价值变现，为农村经济发展创造新的增长点。

In September 2021, seven ministries, such as the Central Networking Office and the Ministry of Agriculture and Rural Development, included “intellectual recognition of agriculture” as a new form of rural development in the Guide to Digital Rural Construction 1.0. To help revitalize rural communities, help them to develop new ways of finding new solutions, and continue to promote spiritual civilization in villages. Based on modern people's quest for healthy food and the needs of urban dwellers to return to their fields, the “Men-City-City universe” will focus on the project “According and Experience” to achieve a dual physical and psychological link between rural and urban areas.

截至目前，“万乡千城元宇宙”已与全国多个城市达成合作意向，签约150余个村庄，积极推动50余个地级市、1000余个村落的共同发展。

To date, the “Universal City cosmos” has entered into a cooperative approach with several cities throughout the country, contracting over 150 villages and actively promoting the common development of more than 50 local municipalities and more than 1,000 villages.

守正创新，产业升级。目前，我国乡村文化产业主要集中在乡村旅游、古村落开发、乡村文创、文化小镇等传统领域，从数字化角度切入的很少。数字乡村是乡村振兴的战略方向，也是建设数字中国的重要内容。

At present, our rural cultural industries are concentrated in traditional areas such as rural tourism, ancient village development, rural literary projects, and cultural towns, with little digital access. Digital villages are the strategic direction for rural revitalization and are an important element in building digital China.

“万乡千城元宇宙”将形成良性循环的生态数字经济，支持虚拟广告位、数字空间升值、流通扩散增值、贡献转化、以销定产、虚实互哺等多种数字权益，释放数字对经济发展的放大、叠加、倍增作用，并获得参与项目最惠待遇，使项目及用户收益空间充满想象。参与用户既拥有“数字乡民”的数字身份权益和艺术价值，亦增加个人数字空间搭建、3D互动、广告位等功能，用数字经济为实体赋能，其元宇宙数字藏品通过新华文轩版权审核、网络出版后发行，保障元宇宙世界的价值可信。

The multiplicity of digital rights and interests, such as virtual advertising slots, digital space appreciation, circulation diffusion value addition, contribution conversion, elimination of production, virtual nursing, etc., will create a virtuous circle of eco-digital economies that will release numbers that magnify, add to, multiply to, and benefit most from, economic development, as well as the most beneficial benefits of participating projects and user-friendly spaces. The participating users have both digital identity rights and artistic values for the “digital countryside” and additional features such as personal digital spaces, 3D interactions, advertising slots, etc., that use the digital economy to empower entities, and that their meta-cosm digital collections will secure the value of the meta-cosmos world through copyright review, web publishing and post-publishing, guaranteeing the credibility of the value of the meta-cosmos world.

突破虚实，超越想象。“元宇宙”是数字经济高度发展的表现形式，与文化创意息息相关。在“元宇宙”的虚拟现实中，高质量的数字文化创意产品和服务是人们追求数字化生存、打造未来美好生活体验所必须的“基础设施建设”。据世界经济论坛的估计，未来十年世界经济中所创造的新价值，将有70%是基于数字经济所诞生。

In the virtual reality of the meta-cosmos, high-quality creative products and services of digital culture are the “infrastructure” necessary for people to pursue digital survival and build future experiences of living well.” The World Economic Forum estimates that 70% of the new value created in the world economy over the next decade will be based on the digital economy.

元宇宙所带来的“创作者经济”及创作者用户规模，随着结构性人口红利已逐渐开始释放。UGC将赋予元宇宙鲜活、个性以及真正身临其境的用户体验，只要其存在，源源不断的内容将会迭代出现，使元宇宙平台拥有强劲有力的生命力，实现生态的可持续发展，且可以实现用户创作内容反哺元宇宙开发平台的愿景。“万乡千城元宇宙”的区块乐园BOX3引擎，将为用户提供专业创作工具，支持多种编程语言，通过代码编辑出天马行空的世界；同时也为普通用户赋能创作终端，降低用户创作成本，激发每个普通用户的想象力、创造力，打造PGC与UGC共存的元宇宙开放世界。

The size of the “creative economy” and the user size of the creators brought about by the meta-coastal universe has gradually begun to be released with the structural demographic dividend. The UGC will give users of the meta-coastal living, personality, and real access to it, as long as it exists, a continuous stream of content will emerge, giving the meta-cosmos platform a strong life force, leading to sustainable ecological development, and realizing the vision of a user-created anti-crowded meta-coastal development platform.

应势而谋、顺势而为。国家新闻动漫传播示范平台贯彻促进文化旅游融合发展的相关指导精神，紧跟时代步伐，打造“文旅+”传播理念，促进文旅、动漫、影视等多领域的产业融合。国家新闻动漫传播示范平台参与创制，率先使用体素风格构建虚拟世界。同时引入健康可持续运营模式，发挥平台优势全力打造区块乐园元宇宙品牌，共同在行业资源联通、项目运作等方面实现深度合作。

The national mobile communication platform has adopted a spirit of guidance to promote integrated development of cultural tourism, keeping pace with the times, building the concept of “Branch+” communication, and promoting the integration of industries in a variety of fields, such as cultural travel, mantra, video, etc. The national mobile communication platform has been involved in creating and spearheading the use of physical styles to create a virtual world.

“万乡千城元宇宙”联合内蒙古自治区阿尔山市明水河镇西口村发布首个元宇宙数字藏品系列，该系列藏品立足村落特色资源，融合文旅，推出“西口村袁隆平稻米”认养计划，积极实现UGC、PGC元宇宙搭建可能性。首个系列藏品将于8月18日11:00，在淘宝阿里拍卖平台“元宇宙藏品”频道发售，正式打开元宇宙新时代的大门。后续将携手文旅部门共同打造文化旅游复兴计划，联合淳安千岛湖旅游集团，发布首个元宇宙文旅数字藏品，共同打造国家5A级景区文化旅游新高地，新名片。

The first series of collections will be launched on 18 August at 11 o'clock at the auction platform of Bao Ali, which will officially open the doors of the new era of the Yuan cosmos. It will be followed by a joint cultural tourism rehabilitation programme, a joint cultural tourism initiative, a partnership with the San-An-Kan Island Lake Tourism Group, and the launch of a digital collection of the first Meso-Cosmos Museum, which will jointly create a new national 5A-class cultural tourism site, a new feature.

未来，“万乡千城元宇宙”将在保证人民利益、维护社会稳定前提下进行健康有序发展，深入实施乡村振兴战略，打造万村万品，千城千特色的产业格局，扎实做好乡村振兴大文章，助建数字新基建，推动共同富裕取得更为明显的实质性进展，让用户及广大农民群众在高质量发展中共享高品质生活。

In the future, the “Congress of Cities” will develop in a healthy and orderly manner in the interests of the people and in the interests of social stability. It will further implement a strategy of rural renewal. It will create a multiplicity of village goods, a multiplicity of city-specific industries, a strong case for rural revitalization, a digital new infrastructure, and a more visible substantive progress towards shared wealth, so that users and the vast majority of farmers can share a high quality of life in high-quality development.

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