SocialFi 赛道暗流涌动 Friend.tech、Farcaster 及 Phaver 谁略胜一筹？

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图源：Dune（msilb7 & whale_hunter）

据 Dune 仪表盘数据显示，截至撰稿（5 月 13 日），Friend.tech 内已创建了 20.2 万个 Club。同时，Club 的交易人数达到 16 万人，交易量高达 2355 万 FRIEND（市价合为 5110 万美元）。

然而，需注意的是，claim $FRIEND 空投存在一定规则。初始阶段，用户仅可认领其份额的 10%，剩余的 90% 则需加入至少一个 Club 才可认领。因此，Club 的交易活动上升，与该认领规则密切相关。

综合而言，v2 的推出为 FT 带来了可观的增量。不过，据观察，日交易量显示 Club 交易逐渐减少。

SocialFi 的困境何在？

从 Friend. ``````html

The report was once one step ahead in the arena last year. However, due to the uncertainty of its online token and the unsustainability of its attributes, it finally met with a cold reception in the market. However, recently, with its innovative version, the market upsurge has been set off again. The main function of this version defect analysis is to access exclusive content or interact through the key, in which the price of the key is designed by the bond curve mechanism, that is, it increases exponentially with the increase of the purchase volume. The formula is the price of a key under quadratic equation multiplied by the square of the current number of keys. The original purpose of this model is to create a speculative environment for early buyers to enter at a lower price and gradually increase the price with the increase of the number of market participants, so as to encourage more early investment and active market. However, due to the taxes and fees that both buyers and sellers need to pay, it is difficult for new buyers to bear the high price, especially when the market is close to saturation, the cost of new entrants is extremely high and follow-up keys are needed. It is a challenge for the long-term sustainable development of the platform that the price increases more than it can be profitable. At the same time, because the bond curve is too steep, it also brings significant risks, especially when the user participation decreases, it is easy to lead to the rapid decline of the key value, which will lead to the market collapse. Therefore, although the bond curve model can encourage early market participation, it does not promote long-term stable or sustained user participation. At first, community members formed a spiral for mutual support, but then, The market turmoil or someone stealing the expected spiral quickly reversed, which led to the reduction of community activities, thus damaging the attractiveness and vitality of the whole platform. This is also why the community became deserted later. The mechanism analysis introduced a number of innovative functions and enhanced token models aimed at improving user participation and the practicality of the platform. The most striking thing is that the function is a space similar to a paying community, in which each new member of the group needs to pay a gradually increasing price. This design not only increases. The monetization ability of the platform also promotes the active interaction of the community and the value enhancement of content creators. Each chairman is elected by the holder to be responsible for managing and appointing moderators, which enhances the sense of autonomy and participation of the community. In order to overcome the difficulties encountered in the version, a new integral system and user-defined curve function are introduced to enable users to create personalized mechanisms according to their participation. The flexibility of this design is helpful to meet the needs of different user groups and improve the overall satisfaction and satisfaction of users. In addition to the activity, transactions only support tokens, and each transaction will charge a fee. This fee mechanism creates an additional source of income for the platform, and may also help to regulate trading activities and curb potential speculation. The number of transactions in the dashboard data exceeds 10,000. According to the dashboard data, as of the date of writing, 10,000 simultaneous transactions have been created, and the number of transactions has reached 10,000, with a market value of 10,000 US dollars. However, it should be noted that there are certain rules for airdrops. In the initial stage, users only The rest that can claim its share can only be claimed by joining at least one, so the rise of trading activities is closely related to the claim rule. On the whole, the launch has brought considerable increase, but it is observed that the daily trading volume shows the dilemma of the gradual decline of transactions, from the challenges and attempts faced by social financial innovation projects. 比特币今日价格行情网_okx交易所app_永续合约_比特币怎么买卖交易_虚拟币交易所平台

近期的技术数据以及市场反应表明，社交金融（SocialFi）项目面临着一些挑战。早期市场对其代币空投的期待导致了巨大的 TVL（Total Value Locked）和互动活动。然而，随着代币的上线，用户完成空投后，交易量逐渐减少，用户流失成为了SocialFi的主要问题。

将SocialFi的困境拆解可见，主要有两个方面：

1）用户留存问题：对于SocialFi项目来说，吸引并留住用户是一项重大挑战。这些平台通常要求用户理解并接受诸如区块链技术和代币经济学等复杂概念，这对于不熟悉加密技术的用户来说构成了一道门槛。然而，如果只吸引圈内用户，如何平衡“金融”属性和社交玩法，将是一个更大的难题。此外，从拥有大量用户和成熟网络效应的传统社交媒体平台转移到新的去中心化平台可能会面临发展缓慢和挑战。

2）经济和代币化模型问题：SocialFi需要一个可持续的经济模型来发展。传统社交媒体平台严重依赖广告收入，但SocialFi旨在通过社交代币和NFT等机制直接向用户和创作者重新分配价值。开发并维护一个平衡的代币经济学，提供真正的价值而不引起通货膨胀或被利用，是至关重要的。FT的模式表明，尽管陡峭的倾向曲线带来了一定的效益，但高价值的Key几乎不可能实现经济回报。因此，确保长期成功，SocialFi项目必须创新解决这些问题，提供更友好的用户体验，同时构建出能够持续吸引和激励用户参与的经济模式。只有那些能够有效整合社交功能与金融激励的平台，才可能在竞争激烈的市场中脱颖而出，实现真正的增长和用户忠诚度。

其他SocialFi项目的创新尝试

Farcaster：更注重社交属性

Farcaster并未发行平台代币，反而是生态里memecoin频出。Farcaster的机制设计体现了其优势，特别是在建立去中心化社交网络方面。首先，Farcaster允许用户在不同的应用程序之间保持社交图谱的连贯性，即使是在不同的社交应用程序之间也能保持身份和网络连接。这种方式大大减少了中心化实体的影响力，确保了用户数据的控制权。此外，Farcaster的开放源代码和权限无关的设计鼓励开发者创新和集成新功能，为社交媒体应用提供了更高的灵活性和用户驱动的体验。比较之下，Friendtech的经济模型显示出一些设计上的缺陷，如对持币者价值回报的缺乏和过度依赖广告收入，可能会限制其长期发展。Farcaster的设计允许它更有效地适应用户需求和市场变化，提供一个更为公平和可持续的社交网络环境。

Phaver：更强调用户贡献和参与的激励

Phaver的机制允许用户通过跨协议（如Lens Protocol和Farcaster）共享和整合响应，这为用户提供了更广泛的互动和更强的社交网络影响力。此外，Phaver应用的非托管和无需许可的特点，允许用户更自由地控制自己的社交图谱和数据，而不是被中心化平台所限制。Phaver还推出了$SOCIAL代币，以增强其生态系统的互动性和奖励机制。用户可以通过在平台上的积极贡献来赚取积分，并在特定活动中将这些积分兑换为$SOCIAL代币。此外，持有$SOCIAL代币还可以提高用户的信用等级和月度提款额度，进而获得更多的平台权益和早期访问新功能的机会。

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