解读 MOMO AI：立足 Ton 和 Solana生态 AI 驱动的游戏社交增长平台

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近期，一款小游戏引发了广泛关注，究竟是什么让它如此备受欢迎？MOMO AI 是如何实现这一壮举的？

我们不禁产生了好奇，同时也期待着这股增长势头能否持续下去。因为我们深知，在加密世界中，单靠一款游戏很难获得长久的成功。

那么，一款小游戏的巅峰会是什么？如何利用人工智能代理技术做出更大的布局和赋能？

本期我们将聚焦在MOMO AI 的首款游戏，分析这场引人注目的增长与裂变，探寻其背后打造游戏增长平台的野心。

增长至上，有效获客的秘诀

首先，让我们了解一下MOMO AI 的具体情况。

在回答这个问题之前，或许有很多读者并不熟悉这个名字。

但这正是Web3的现实和残酷之处：在你尚未崭露头角之前，很少有人会关注你；但一旦你开始崭露头角，人们就会开始关心你是谁。

因此，增长成为了至关重要的事情。在Web3中，注意力是一种宝贵的资源，而如何将用户吸引到产品中，快速获得用户增长，成为了一切发展的基础。

当增长成为了Web3项目的关键考量时，如何有效回答这个问题就显得尤为重要。

从这个角度来看，MOMO AI 已经取得了令人瞩目的成绩：

首先是他们首款游戏的迅猛增长。在MomoAI 平台代币发布之前，他们推出了一款基于Telegram的空投游戏——Momo。仅仅上线14天，用户数量就突破了50万，其在链上数据方面的热度稳居Solana Dapp榜单的前四名，全球Dapp榜单前20名。

除了拉动增长，留存数据也十分亮眼。

数据显示，Momo的游戏日活跃用户达到了20万，7日留存率为35%，14日留存率为25%，对于一个Web3游戏来说，这已经是相当可观的数据了。

从数据指标上看，Momo 在冷启动、裂变与增长方面表现不俗，那么它的增长秘诀究竟在哪里？

我们认为其中的关键原因在于，他们将极简交互、病毒式裂变和奖励预期融为一体。

首先，MOMO是一个嵌入在Telegram中的游戏，通过BOT命令即可进入游戏。对于Telegram的用户来说，接入游戏几乎没有任何学习成本，点击即可开始游玩。

游戏的核心玩法非常易懂，可以简单地理解为Telegram版的“收菜”或“蚂蚁森林”：

种植一棵树，不断收获名为Kiwi的积分，随着树木等级的提升，Kiwi积分的产出效率也会逐渐提高；最终，这些Kiwi积分可以兑换成MomoAI项目的原生代币$MTOS。

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近日，一款名为MomoAI的Web3游戏引发了广泛关注。这款游戏以其轻量化操作循环和丰厚的奖励机制吸引了大批玩家的加入。

交互极简，门槛极低是MomoAI的核心特点之一。玩家只需定期点击“收菜”领取积分，并完成简单任务来提升树的等级，获取更多积分，最终兑换成空投。

树的等级决定了Kiwi积分的产出速率，因此，Points成为了促进裂变和病毒传播的关键杠杆。Points主要通过游戏中的“幸运抽奖”获得，想要增加抽奖次数和中奖概率，玩家需要完成关注、推荐、分享等任务。

MomoAI的增长机制类似于拼多多的“砍一刀”，将增长传播到用户端。玩家在期待积分换取空投的同时，积极完成任务，进一步推动了用户增长、活跃度和营销推广。

对玩家而言，MomoAI成为了一个简单的操作循环，收菜、升级、再收更多菜，最终换取未来的代币收益。

MomoAI的设计直击了Web3用户的需求，他们更注重经济收益而非游戏娱乐。玩家可以通过简单直接的方式获取更多积分和空投，同时，通过分享和邀请促进了游戏的快速裂变。

在体验上，MomoAI为Telegram内的社交时提供了轻松的娱乐，简单的交互即可获得收益，培养了玩家的自觉习惯，找到了Web3游戏独特的生态位。

在运营层面，MomoAI可以满足不同类型用户的需求。对于愿意投入时间和精力的用户，可以设计更多任务来促进裂变；对于频繁交互的用户，通过增加Kiwi积分产出量来鼓励其参与；对于投资型用户，可以购买游戏道具来增加资源，直接提升Kiwi产量。

总的来说，MomoAI的出现无疑会进一步推动用户增长和留存。然而，作为一个名为MomoAI的项目，它与人工智能的关系究竟在哪里呢？这是一个值得探讨的问题。

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AI代理技术的引入，让游戏交互的体验上了一个新台阶。

不论是MOMO还是其他Telegram上的小游戏，本质上都是通过简单的固定指令来换取空投和积分，存在大量机械化和流程化的步骤；

因此，TON生态中的游戏外皮各异，但内核基本类似。想要在竞争中脱颖而出，交互上的一小步，有可能成为获取用户的一大步。

在MOMO的游戏规划中，后期存在使用AI-BOT来与游戏进行交互的设计，即用自然语言的方式在游戏中进行交互。

玩家直接向BOT输入某些话即可完成游戏的主要循环，可能的例如“每天8点帮我固定领取Kiwi积分”，或“帮我写一篇转发文案完成今日任务来获取points”等；将固定的命令转换成更用户友好的对话。

当AI代理演化成游戏助理，让游戏操作起来更轻松和智能，进而影响游戏中不同角色的交互和表现时，Web3游戏的天花板还会更高。

因此，MOMO游戏或许是首款考虑使用AI代理的Telegram游戏，这也会让其在激烈的游戏品类竞争中，增加率先脱颖而出的几率。

总结来看，制病毒裂变和传播邀请机制 + 简单的收菜玩法 + TON生态爆发 + Solana便宜的手续费 + AI 预期，形成了MOMOAI 这款先头游戏的快速获客之道。

No matter how the market changes, the search for the unchangeable truth is relative to the recent volatile momentum of the encryption market, but many local hot spots have emerged in the chain, such as the gradual emergence of ecology, and the increase in the past two months is expected to be full with hundreds of millions of users. At the same time, the official games that attract developers and users are constantly emerging. On the other hand, the continuous hot and active transaction volume and low handling fees make it an inevitable process from quantitative change to qualitative change, while still running through encryption. Hot spots around the world help encryption become better and the narrative of consensus is correct. Then we should pay attention to what opportunities in the chain are often the superposition of multiple hot spots, and it is easier to find new seeds and gain big gains. Based on this idea, it may be an innovative driving game that can not be ignored recently. The social growth platform integrates viral communication mechanism and interactive technology, focusing on achieving rapid user growth and deep participation in the integral space based on it. Half a month after the launch of the game, the number of users has broken through the active list. Public information shows that its project tokens will soon be listed at the end of the month and the beginning of the month. Why can a small game inspire such a great user enthusiasm and growth rate? What has been done right? Recently, a small game has aroused widespread concern. What makes it so popular and how to achieve this feat? We can't help but be curious and look forward to whether this growth momentum can continue because we know that in the encrypted world, we rely on one. It is difficult for this game to achieve long-term success, so what will be the peak of a small game? How to make greater layout and empowerment by using artificial intelligence agent technology? In this issue, we will focus on the first game, analyze this remarkable growth and fission, explore the ambition behind it to build a game growth platform, and first let us know the specific situation. Before answering this question, many readers may not be familiar with this name, but this is the reality and cruelty. Before you make your mark, few people will pay attention to you, but once you start to make your mark, people will start to care about who you are, so growth has become a crucial thing. Attention is a valuable resource in the process, and how to attract users to products and quickly obtain user growth has become the basis of all development. When growth has become the key consideration of the project, how to effectively answer this question is particularly important. From this perspective, it has made remarkable achievements, first of all. 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The core gameplay of the game is very easy to understand and can be simply understood as the version of harvesting vegetables or planting a tree in ANT FOREST to continuously harvest points with the tree level. Increasing the output efficiency of points will gradually improve, and eventually these points can be converted into the original tokens of the project. The game of lightweight operation cycle has attracted attention. Recently, a game called "Lightweight Operation Cycle" has attracted widespread attention. This game has attracted a large number of players to join with its lightweight operation cycle and generous reward mechanism. The minimum threshold for interaction is one of the core features. Players only need to click on the food regularly to receive points and complete simple tasks to upgrade the tree level to obtain more points, and finally exchange them. 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They have found the unique niche of the game and can be full at the operational level. To meet the needs of different types of users, users who are willing to invest time and energy can design more tasks to promote fission, users who interact frequently can be encouraged to participate by increasing the output of points, and investment users can buy game props to increase resources and directly increase output. Generally speaking, the emergence will undoubtedly further promote the growth and retention of users. However, as a project called, where is its relationship with artificial intelligence? This is a question worthy of discussion. The introduction has made the experience of game interaction go to a new level. No matter what other small games are, they are essentially exchanged for airdrops and points through simple fixed instructions. There are a lot of mechanized and streamlined steps, so the game skins in the ecology are different, but the kernel is basically similar. A small step in interaction may become a big step in gaining users. In the middle and late game planning, there is a design to interact with the game by using natural language, that is, in the game. The interactive player can complete the main cycle of the game by directly inputting some words. It is possible, for example, to help me get the points regularly every day or to write a forwarding copy for me to complete today's task, and so on. When the agent evolves into a game assistant to make the game easier and smarter to operate, which will affect the interaction and performance of different characters in the game, the ceiling of the game will be higher. Therefore, the game may be the first game to consider using the agent, which will also increase its chances of being the first to stand out in the fierce competition of game categories. To sum up, we can see how to control virus fission and spread invitations. 比特币今日价格行情网_okx交易所app_永续合约_比特币怎么买卖交易_虚拟币交易所平台

趁热打铁，AI代理+社交赋能的游戏增长平台布局

MOMO这款游戏，增长行之有效且快速积累了用户，但这似乎并不是 MomoAI 未来的终局。

MomoAI更多将自己定义成“AI驱动的游戏社交增长平台”，单款游戏显然独木难支，不过MOMO本身却证明了自身的增长玩法有效，形成了有迹可循的最佳实践；同时也让AI代理能力用在了自己身上，日后可以打包成通用能力给更多其他游戏使用。

因此从战略上看，单款游戏的增长经验，更大的意义在于为平台铺路。

如果说做MOMO游戏是自己种粮食自己试吃的阶段；那么下一阶段更像是顺理成章的趁热打铁，将粮食给他人吃，形成一个真正的AI代理+社交赋能的游戏增长平台。

更为简单的说，是将能力开放化，将业务平台化。

Web3中单个应用天花板低是已被印证的不争事实，做平台促生态，才有更大的叙事空间和利好预期。

但平台二字本身是一个比较抽象的概念，MomoAI具体要怎么做？

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AI技术正在助力游戏行业创新

近日，MomoAI宣布，其正在致力于开发适用于游戏场景的AI代理技术，旨在打造数字人工智能系统。

该技术一经形成，将首先赋能开发者，形成多层次的技术服务：

• 集成接口层：提供开放的SDK和API，使第三方应用程序能够轻松加载和调用AI代理能力。
• 数字角色生成层：可通过图形工具构建个性化角色的外观、个性、背景等属性，简化游戏项目开发的工作量。
• 功能逻辑层：处理关系建模、记忆保留以动态演化角色；以及链上身份和资产管理以提供持久性。
• 基础技术层：通过大型语言模型支持语言内容生成，并通过区块链进行链上身份验证。

这一系列服务的开放将使接入的游戏中角色拥有丰富的个性和情感，以及链上原生的可验证身份和资产所有权。

除技术服务外，MomoAI 还将在资金、运营、用户增长、曝光和市场营销等方面提供各类设计，全方位助力游戏项目的成长和创新。

而MomoAI的Play-verse游戏发行平台上已有25款 Web3 游戏入驻，其中不乏 DeFi Kingdom 和 Big Time 等大作，且申请需求还在持续增加，这些开发者和项目将成为MomoAI 2.0 的有力合作伙伴。

在正式步入2.0之前，MomoAI已经成功解决了“将能力卖给谁”的问题，为游戏行业带来了新的增长动能。

目前，MomoAI 的平台建设正在从1.0 到 2.0 发展中。

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