Web3社区——走向“WE经济”

The author's compilation source regards collective ownership and subjectivity as powerful reinforcing factors, which can significantly amplify its influence and effect. Many articles discuss how to greatly release the economic potential of creators. In this emerging field, creators not only own and control their own platforms and profit models, but also establish deeper connections with their fans. This change makes it possible to use the concept of loyal fans. For those brands who are eager to establish direct contact with customers, by eliminating social interaction, Media platform, the middle layer, can create its own first-party channel to interact directly with the most loyal customers and provide rewards for loyalty. For example, brand followers can be transformed into brand advocates through value-added services and exclusive offers. Although existing tools can also achieve these goals, it provides a simpler and more scalable way to access and realize profits more conveniently. It is not enough to form a community simply by establishing direct contact with the audience. It is not enough to transform brand fans into supporters. The key to establishing a more stable relationship is to cultivate a sense of common ownership, especially through token, which we can call sponsorship upgrade. However, so far, this sense of ownership has mainly stayed at the individual level and has not extended to the collective, which provides a unique opportunity for creators and brands to recognize and reward their core fans by providing extra attention, practical privileges and benefits in return for their support, which can often promote stronger. Strong sense of loyalty and network effect, however, it should be noted that this kind of network is usually one-way or one-to-many. In this kind of network, creators or brands, as the center of the network, occupy most of the creation and acquisition of value. Even if they have their own audience through or such a platform, the actual communication mode is still one-to-many broadcasting rather than many-to-many interaction. If there is no substantive interaction between people, then we can't call it a real community interaction mode. From one-to-many to many-to-many, that is, to the community model, in essence, it is from simply paying attention to the number of audiences and profits to strengthening the connection and co-creation within the network. In this model, as a creator or brand, your role is no longer the only core of activities and value creation. On the contrary, you become a promoter and connection point to gather groups around common interests or goals. Although you may still dominate the narrative, it also means that you need to gradually give up some control rights and turn to more interactive and participatory relationships. This transformation encourages like-minded individuals to connect, cooperate and share the value created. This model is sometimes called community creator economy, which is an evolution or branch of creator economy. This concept focuses on creators and brands who use their online communities or fans to create and expand value. A remarkable advantage of token is that it has achieved the core goal of economic activities, effectively aligning incentives with ideal behaviors, and the economic model has opened up a way for creators and brands. The new growth and business road not only satisfies people's pursuit of belonging, but also caters to the growing demand of consumers and fans for real participation and co-creation opportunities, especially the younger generation of consumers and fans, who are eager to participate more deeply and actively. These young people seek to establish contact with people who share common brands or creators' preferences, and they hope that their voices will be heard and recognized. In order to achieve this goal, they are willing to invest time, skills and resources. Participating in the brand's innovative development and decision-making process to get a part of the results can be realized as a token-based loyalty programs. In these plans, members are provided with exclusive privileges and benefits by setting up token gates. In addition, it allows members to vote on product development and brand strategy by using token-based systems. At the same time, this model rewards those loyal and substantial customers through token incentives so that they can share the success of the brand. Such plans can continue to capture powder. Silk's latest expectation is to exchange their valuable insights and create common efforts by providing unique community experience and practical benefits. The business model is based on two key concepts. First, it depends on the active participation of community members, who invest time to help create, develop and manage brands or products, and thus get some successful returns. Second, this model uses the smart contract and token system based on blockchain to realize large-scale safe voting participation and reward distribution mechanism in this emerging situation. In the business environment, collective ownership and community action have turned into a powerful catalyst for growth and motivation, helping creators and brands to quickly build their growth network. This transformation means a transition from a single trading relationship to a more participatory and community-oriented relationship, so creators and brands have begun to shape their own unique network effects. Under the framework of brands, they are no longer simply promoting products, but accessing rights and ownership through consumer incentives and brand reputation. With the development of encryption technology, a brand-new participatory economic infrastructure can be built, which not only enhances the social and financial value of the brand, but also acts as a driving force to encourage fans and customers to become active contributors to the brands they support. Under the new brand model, brand construction and management are no longer the exclusive domain of a few experts, but are encouraged by this community in a wider community. Some people actively participate in the joint development and shaping of brands, thus turning consumers into co-creators and stakeholders. For creators or brands, the transition from a self-centered economy to a community-centered economy is not a simple on-off process. It is suggested to adopt an orderly and well-thought-out strategy to gradually climb, walk and run, while ensuring that they always focus on the substantial growth of brands and businesses, rather than just launching some ostentatious but meaningless plans. At present, the goal should first consider how to cultivate the enthusiasm and participation of the community among the fans. It is important to explore how to open cooperation to meet the new expectations of fans and customers who pursue a sense of belonging and want to actively participate. Ask yourself which fans or members' behaviors are what I expect to add value to the brand. What kind of incentive model do I need to adopt, such as tokens, to promote this behavior? Simply creating a channel or launching it is not enough to build a real community. On the contrary, we should focus on the potential of technology and explore how it can help build a community, create together and share value. Starting from a small scale is the most loyal invitation. 比特币今日价格行情网_okx交易所app_永续合约_比特币怎么买卖交易_虚拟币交易所平台

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