比特币生态佼佼者:Unisat的成功方程式

币圈资讯 阅读:42 2024-04-22 12:34:07 评论:0
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我们将从市场营销的七大法则中的领导力法则、专注法则和加速定律的角度,深入分析Unisat是如何打赢比特币生态大战的。

比特币现货ETF的风声带动了比特币价格的上涨。在过去的一个月里,比特币涨幅超过25%,“数字黄金”的称号名副其实。这种财富效应不仅仅局限于比特币本身,最近的比特币生态也迎来了一场大爆发:Ordinals、Atomicals、PIPE等原生协议相继发力。其中,最引人瞩目的叙事就是Ordinals。在这个背景下,Ordinals的领头羊UniSat成功崭露头角,迎来了自己的繁荣时刻。是什么让Unisat在这场繁荣中脱颖而出?

我们将从市场营销的七大法则中的领导力法则、专注法则和加速定律的角度,深入分析Unisat是如何打赢比特币生态大战的。

领导力法则:比特币生态的新风向

比特币自从问世以来,一直被定义为“数字黄金”,和黄金一样,主要作用便是价值储存,尽管比特币生态的概念早就有了,但是这十几年时间,比特币的生态发展一直停滞不前,直到Ordinals的出现。当然,Ordinals并不是出生即巅峰,也是经历了一段时间的低谷期,讨论的人寥寥无几,市场上大多数人对其没有抱有很大的信心,Unisat团队除外。UniSat是最早的一批积极拥抱Ordinals的项目,成为生态中第一批敢于尝试的先驱者。

领导力法则认为,营销实际上是一场认知之战。品牌定位的真正目的在于使信息更加引人注目且高效传播,从而助力品牌建立竞争优势,成为品类领导者。“第一”这个头衔非常重要,在向其他人介绍时,“第一”的修饰词比任何其他词汇更具冲击力,因此,能够在用户描述中带有“第一”字眼的产品,至少在介绍时会给人留下深刻的印象:Unisat做到了。它是第一个基于比特币的Ordinals开源浏览器扩展钱包,或者第一个支持BRC-20的钱包。

Unisat作为比特币生态的先驱者,成功地填补了比特币生态中的某些空缺,在认知之战中占得先机,成为了用户在体验比特币生态领域的首要选择。

专注法则:聚焦BRC20

专注法则核心在于聚焦。Unisat便是这个法则的践行者,与其广泛涉足其他生态,盲目扩展,Unisat选择深耕BRC20领域,专注钱包和网站的交互,打磨优化自身产品。在BRC-20领域积累了丰富经验和技术的基础上,Unisat为用户提供多样功能和服务。也成功加深了Unisat在市场的定位。根据similarweb的关键词分析,我们也可以窥见一斑,除了unisat本身的名字外,关联度最高的便是BRC20。

比特币生态佼佼者:Unisat的成功方程式

加速定律:趋势背后的成功

加速定律认为,短暂的热点无法构建真正的成功,成功必须基于趋势的建立。对趋势的判断长期的认知积累。比特币生态一直存在,但鲜有人深度涉足或全面了解。Unisat的创始人在谈话中透露自己是一位早期的比特币生态开发者,并且一直对比特币生态保持高度关注。随着Ordinals协议的诞生,他和团队深入研究,坚信比特币生态具备广泛应用场景,未来将迎来爆发。基于对比特币趋势的判断,他们开发了Unisat,并持续深耕。果不其然,在经历低谷期后,比特币生态爆发,Unisat迎来了属于自己的高光时刻。

面对这绝佳时机,Unisat团队乘胜追击,在优化自己产品的同时,积极与增长平台展开合作,紧抓趋势,进一步扩大自己的受众群体,巩固了项目地位。

这一步骤无疑是扩大影响的巧妙之举。现在,越来越多的项目通过与Web3增长平台合作,实现了爆炸式增长,这不仅是一种双赢的策略,更是一场战略上的智慧之举:

增长平台迫切需要通过推动趋势来促进自身平台的发展;与此同时,站在趋势浪潮上的项目也能通过借助增长平台提供的全方位增长工具,快速扩大自己的品牌影响力,投资回报率极高。

在比特币ETF催生热潮之际,Unisat深谙营销之道,成功地在比特币生态占据了一席之地。提前一步的认知,使其在早期就对BRC20保持持久的专注,紧跟市场趋势推出的活动,Unisat扶摇直上,成为比特币生态中的领先者。这不仅是对营销策略的成功实践,更是对市场洞察和行业趋势的敏锐把握,正为增长而发愁的其他项目方可以从中得到启发。


We will deeply analyze how to win the bitcoin ecological war from the perspective of the leadership law, the focus law and the acceleration law among the seven laws of marketing. The rumor of bitcoin spot has driven the price of bitcoin to rise. In the past month, bitcoin has risen more than the title of digital gold, which is worthy of the name. This wealth effect is not limited to bitcoin itself. Recently, bitcoin ecology has also ushered in a big explosion and other native agreements, among which the most striking narrative is here. The leader in this background has successfully emerged and ushered in his own prosperity moment. What makes him stand out in this prosperity? We will analyze in depth how to win the bitcoin ecological war from the perspective of the leadership law, the focus law and the acceleration law among the seven laws of marketing. Bitcoin has been defined as digital gold since its inception, and its main function is value storage. Although the concept of bitcoin ecology has existed for a long time, In the past ten years, the ecological development of Bitcoin has been stagnant until it appeared. Of course, it was not a peak at birth, but also experienced a period of low tide. Few people discussed it. Most people in the market did not have great confidence in it, except the team, which was the first batch of actively embraced projects, and became the first pioneers who dared to try in the ecology. The leadership rule holds that marketing is actually a cognitive battle. The real purpose of brand positioning is to make information more eye-catching and spread efficiently. Therefore, the title of "the first category leader" is very important, and the modifier of "the first" is more powerful than any other words when it is introduced to others. Therefore, the product with the first word in the user's description will leave a deep impression at least when it is introduced. It is the first open source browser extension wallet based on Bitcoin or the first supported wallet. As a pioneer of Bitcoin ecology, it has successfully filled some gaps in Bitcoin ecology. Taking the lead in the cognitive battle has become the first choice for users to experience the bitcoin ecological field. The core of the focus rule is focus, that is, the practitioners of this rule and their extensive involvement in other ecosystems blindly expand, choose to deepen the field, focus on the interaction between wallets and websites, optimize their products, provide users with diverse functions and services on the basis of rich experience and technology in the field, and successfully deepen their positioning in the market. According to keyword analysis, we can also get a glimpse of one. Besides its own name, the most relevant spot is the success equation of the bitcoin eco-leader, and the success behind the acceleration law. The acceleration law holds that short-lived hotspots cannot be built into real success, and success must be based on the establishment and judgment of the trend. Long-term cognitive accumulation of bitcoin ecology has always existed, but few people have been deeply involved or fully understood. The founder revealed in the conversation that he was an early bitcoin eco-developer and has been paying close attention to bitcoin ecology. With the birth of the agreement, he and his team deeply studied and firmly believed that the Bitcoin ecology has a wide range of application scenarios, and an outbreak will be ushered in in the future. Based on the judgment on the trend of Bitcoin, they developed and continued to cultivate deeply. Sure enough, after experiencing the trough, the Bitcoin ecological outbreak ushered in its own high-light moment. Facing this excellent opportunity, the team actively cooperated with the growth platform while optimizing its products, grasping the trend and further consolidating its audience position. This step is undoubtedly Clever measures to expand the influence. Now, more and more projects have achieved explosive growth through cooperation with the growth platform. This is not only a win-win strategy, but also a strategic wisdom. The growth platform urgently needs to promote the development of its own platform by promoting the trend. At the same time, projects standing on the trend wave can also rapidly expand their brand influence through the all-round growth tools provided by the growth platform. The return on investment is extremely high, and they are well versed in marketing at the time when Bitcoin has spawned a boom. Having successfully occupied a place in the bitcoin ecology, the early awareness of keeping a lasting focus and keeping up with market trends has made it a leader in the bitcoin ecology. This is not only a successful practice of marketing strategy, but also a keen grasp of market insight and industry trends, from which other projects that are worried about growth can be inspired. 比特币今日价格行情网_okx交易所app_永续合约_比特币怎么买卖交易_虚拟币交易所平台

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