CZ的坚定支持者 币安联合创始人何一的多面人生

币圈资讯 阅读:38 2024-04-22 12:31:11 评论:0
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作者:Callan Quinn,dlnews 翻译:善欧巴,比特币买卖交易网

早在 2015 年,贾斯汀·孙 (Justin Sun) 和另外两位加密货币高管就登上了中国电视真人秀节目的舞台。他们穿着带有山羊角的连体衣,戴着白色帽子,表演了一首名为“扭曲山羊之歌”的歌曲。

区块链网络波场 TRON 的创始人孙宇晨显然没有练习这个套路,他一直在模仿右边那位女士的动作,而她则完美地演绎出来,引来掌声。

何一曾是一名电视节目主持人,她很适合。然而,很快她就扮演了一个截然不同的角色,成为币安的联合创始人,这是全球最大的加密货币交易所,每日交易额约为80亿美元。

关键的角色

如今,六年过去了,币安在美国、欧洲和其他地方的当局的打压下备受争议。作为公司业务战略的负责人,何一似乎准备带领这家成立六年的公司度过一个充满挑战的时期。

几乎从公司成立伊始,她就一直站在首席执行官兼联合创始人赵长鹏“CZ”一边,即使近几个月许多其他高级管理人员离开,她仍然如此。

CZ与何一都是是币安(Binance)的联合创始人,但他们在公众中的知名度却相差甚远。赵长鹏(CZ)经常接受采访,而何一则很少用英语接受采访,她之前曾表示这是因为她的英语水平不够好。CZ向他的860万粉丝保持着源源不断的推文,而何一则主要是在她的19.4万粉丝中转发和点赞她和币安的信息。

“大家对我在币安的身份和工作都有些困惑。我是币安的联合创始人,但通常被称为客户服务总监,尽管我并没有真正管理客户服务团队。”

—  Yi He, Binance

她在币安的确切角色尚不清楚。该公司网站上的何一的简介称,她领导业务、营销和品牌战略。

多年来,她的官方头衔是首席营销官。(9 月,币安任命了一位新的首席营销官:Rachel Conlan,加密货币交易所 OKX 的前全球品牌和合作伙伴主管。)

即便如此,易和也很少使用这个称呼。“我并不真正称自己为 CMO,我总是称自己为首席客户服务总监,”她在 2022 年接受Bitcoin Addict Thai采访时说道。

sZojRLkKxnkINCa9eipe3GOuxkT34EqgWLCkAvlY.png

在她的 X 账户上发布的 2022 年照片中,何一与币安商品合影。

更令人困惑的是,币安去年 8 月任命何为币安实验室的负责人,该实验室是该交易所的风险投资部门,拥有 75 亿美元的资产和 200 多个项目。

浪漫关系

显而易见的是她与赵长鹏的关系非常密切。在2022年,路透社报道称两人曾经是一段浪漫的关系,其他媒体也报道说这对夫妇有两个孩子。

赵长鹏在币安的一篇博客文章中对路透社的报道作出愤怒回应,表示他的“小孩不是公众关心的焦点。”他说币安与执法官员合作,追查有组织犯罪团伙的资产,而关于他的孩子的报道会让他们陷入“危险之中”。

针对路透社的报道,币安的一位发言人表示:“两位成年人一起组建家庭并不是新闻。媒体多年来一直知道他们的关系(早于币安成立之前)。”

揭示高级执行人员之间的个人关系,尤其是公司高层管理人员,长期以来一直被视为企业管理的最佳实践。

模糊的企业文化

尽管如此,何一一直对她与赵长鹏的关系守口如瓶。在今年早些时候接受彭博社采访时,她将两人比作战友和大学室友,然后暗示人们只是在试图把他们捆绑在一起。她一直坚称他们是商业伙伴和共同创始人。在不太正式的采访中,她称赵长鹏是她的老板。

无论如何,对于何一角色的不明确似乎凸显了币安模糊的企业文化。在全球没有固定基地和一系列经营实体的情况下,赵长鹏设计币安成为一种新型企业,以适应新型在线市场,这个市场交易的是一种新型产品——加密货币。

监管机构则持不同看法。美国证券交易委员会在六月对币安和赵长鹏提起的诉讼中称币安的模式为“一个不透明的企业实体网络”。

在其自己的诉讼中,商品期货交易委员会表示:“币安依赖一系列复杂的企业实体来运营币安平台是故意的。它旨在掩盖公司的所有权、控制和位置。”

币安和赵否认了这些机构对他们非法经营交易所和经纪自营商并向美国投资者提供未注册证券的指控。币安和赵立坚发誓要在法庭上反驳这些指控。

币安在6 月 5 日的一份声明中表示:“从一开始,我们就积极配合 SEC 的调查,并进行了真诚的讨论,以通过谈判达成和解来解决这些调查。”

随着美国司法部可能即将对币安提起刑事诉讼的预期越来越高,赵和何的领导层可能面临更大的压力。

麻辣美食与熊猫

何一在中国四川省的一个乡村长大,四川以其麻辣美食而闻名,也是中国大部分熊猫的故乡。

她在币安五周年庆祝活动上的演讲中说,她的家庭背景并不好。她的父母都是教师,她的父亲在她九岁时去世。据中国媒体报道,她曾在学校工作过,还担任过心理顾问。但2012年,她迎来了事业的巅峰,当时她获得了一档电视旅游节目的主持工作。她展现出风趣和亲和力。在一个名为“美丽目的地”的节目中,何一游历中国和越南等亚洲国家,尝试不同的任务。

在中国西南部广西的一个菜市场,她捡起了蠕动的螃蟹、蠕虫,甚至还抓住了一条黄貂鱼的尾巴来拍照。它试图进入她的手提包。还有一次,她举起一条又大又肥的蠕虫,递给节目的导演。另一位女性尖叫着跑开了。“来摸摸,来摸摸,”何一笑着说。在两个当地孩子加入追逐之后,导演最终同意拿起虫子,一直尖叫着。

然后,何一将它吃了。她似乎并不想吃,但她还是吃了。

招聘CZ

何以淡化了自己的演艺事业。用她自己的话来说,她是“一个可怜又愚蠢的电视节目主持人”。

但这种状态没有持续很久。2013年,她发现了比特币。与许多人一样,她对这种新型货币有很多疑问。“很多人把比特币说成是庞氏骗局之类的东西,”她在币安周年庆祝演讲中说。

尽管没有技术背景,也没有营销或管理经验,但她还是一头扎进了这个新兴行业。当她在 Okcoin 获得职位时,她的大胆得到了回报。

Okcoin 由中国企业家徐明星(英文名为 Star Xu)于 2013 年创立,是中国最受欢迎的交易所之一,最终在全球更名为 OKX。

与币安一样,确定他在 Okcoin 的确切角色并不容易。她的币安传记称,她是 Okcoin 的联合创始人,尽管她是在 Okcoin 成立一年后才加入的。

作为她的工作的一部分,她雇佣了在上海居住的中加混血儿赵长鹏。

她是微博等社交媒体平台上的多产传播者,并活跃于加密电报和微信群中

2017年,赵还以回报,并邀请何一加入一家名为币安的新交易所。

据彭博社6月份的采访称,她的首要任务之一是重写币安白皮书。但作为中文加密货币圈中比赵更知名的人物,何一让这个新兴的交易所成为了人们关注的焦点。

她是微博等社交媒体平台上的多产传播者,并活跃于加密电报和微信群中。中国网红和名人的昵称在网上很常见,她经常被称为“币圈一姐”。(孙宇晨,她曾经的舞伴,被称为“孙哥”。)

eUF3vjKX5t6Na1EWoT5sqqdNIawas37WrWmYiM2E.png

然而,即使币安成长为世界顶级的加密货币交易所,中国对该行业的审查也在不断加强。在2019年,中国监管机构关闭了她的微博账户,以及像孙宇阳等其他知名加密货币倡导者的账户。但她的表演才华偶尔也能看到。在币安周年庆祝活动中,她在大庭广众面前离题谈到了节食和锻炼,以及她如何在生完两个孩子后重新塑造了自己的身形。

“也许我可以给你们看看,”她说着抬起上衣,向观众欢呼展示她的腹肌。

高管流失

然而,如今在币安内部或许并没有那么多欢呼声。在过去的六个月里,币安公司经历了一场高管大规模离职的浪潮,随着美国监管压力的增加。

首席战略官帕特里克·希尔曼和币安合规高级副总裁史蒂文·克里斯蒂于七月离职。全球情报和调查总监马修·普莱斯、亚太区负责人利昂·冯也在随后的一个月离职。

与此同时,币安通过撤回在德国和奥地利的许可申请,退出加拿大,并与英国官员发生冲突,进行了一系列的战略撤退。在这一混乱中,投资者于六月从币安撤回了38亿美元。

没有爱好

至于何一和赵长鹏,他们居住在迪拜,这是一个不断发展的加密货币中心。何一仍然是她行业的坚定支持者。她相信Web3将在未来五年内吸引超过十亿人。在她的演讲中,她提到了币安是她的生活,而加密货币的大规模普及意味着正确服务客户。

何一的执着是如此之大,以至于她几乎没有兴趣和爱好。

“就连赵长鹏,他看着我说,‘你没有任何爱好,’”她在周年庆典上回忆道,“我说,‘我的爱好就是为币安工作。你是我的老板,你应该为此高兴,对吧?’”


As early as 2008, Justin Sun and two other cryptocurrency executives appeared on the stage of China reality TV show. They wore jumpsuits with goat horns and white hats and performed a song called Song of Twisted Goats. Sun Yuchen, the founder of the blockchain network wave field, obviously didn't practice this routine. He has been imitating the actions of the lady on the right, and she perfectly performed it, attracting applause. She was once a TV show host. It is very suitable, but soon she played a completely different role and became the co-founder of Qian 'an, the world's largest cryptocurrency exchange, with a daily transaction volume of about 100 million US dollars. Now six years have passed, Qian 'an has been controversial under the pressure of the authorities in the United States, Europe and other places. As the head of the company's business strategy, He Yi seems to be preparing to lead this six-year-old company through a challenging period. Almost from the beginning of the company, she has been standing as CEO and concurrently. Zhao Changpeng, the co-founder, is still the same even though many other senior managers have left her in recent months. He Yi is the co-founder of Bi 'an, but their popularity in the public is far from the same. Zhao Changpeng is often interviewed, and He Yi is rarely interviewed in English. She has previously said that this is because her English level is not good enough, and she has kept a steady stream of tweets to her tens of thousands of fans, and He Yi is mainly forwarding and praising her and Bi 'an's information among her tens of thousands of fans. I'm the co-founder of Bi 'an, but I'm usually called the customer service director. Although I don't really manage the customer service team, her exact role in Bi 'an is not clear. The profile on the company's website says that she leads business marketing and brand strategy. For many years, her official title is chief marketing officer Yue Bi 'an, who appointed a new chief marketing officer, and the former global brand and partner director of cryptocurrency exchange rarely used it even so easily. I don't really call myself "Chief Customer Service Director". She said in an interview in 2008 that in the annual photo posted on her account, what is even more puzzling is what is the director of Bi 'an Laboratory appointed by Bi 'an last month, which is the venture capital department of the exchange. Obviously, she has a very close relationship with Zhao Changpeng. In 2008, it was reported in Reuters that they were once a wave. Other media also reported that the couple had two children. Zhao Changpeng responded angrily to Reuters's report in a blog post in Bi 'an, saying that his children were not the focus of public concern. He said that Bi 'an cooperated with law enforcement officials to trace the assets of organized criminal gangs, and reports about his children would put them in danger. A spokesman for Bi 'an, who reported on Reuters, said that two adults formed a family together, and the news media had not known about them for many years. Before the establishment of Bi 'an, it revealed the personal relationship between senior executives, especially the company's senior executives, which has long been regarded as the best practice of enterprise management, and the vague corporate culture. Nevertheless, He Yi has always kept her relationship with Zhao Changpeng tight-lipped. In an interview with Bloomberg earlier this year, she compared them to war buddies and college roommates, and then hinted that people were just trying to tie them together. She always insisted that they were business partners and co-founders. In a formal interview, she said that Zhao Changpeng was her boss. However, her unclear role seems to highlight the vague corporate culture of Qian 'an. In the absence of a fixed base and a series of business entities in the world, Zhao Changpeng designed Qian 'an to become a new type of enterprise to adapt to the new online market, which trades in a new type of product, cryptocurrency, while the regulators held different views. In June, the US Securities and Exchange Commission filed a lawsuit against Qian and Zhao Changpeng, saying that the model of Qian 'an was one. In its own lawsuit, the Commodity Futures Trading Commission said that it was intentional for Qian An to rely on a series of complex enterprise entities to operate the platform, which was designed to cover up the ownership control and location of the company. Qian An and Zhao denied the allegations that these institutions illegally operated exchanges and brokers and provided unregistered securities to American investors. Qian An and Zhao Lijian vowed to refute these allegations in court. In a statement on May, Qian An said that from the very beginning, I had. Experts actively cooperated with the investigation and had sincere discussions to reach a settlement through negotiation. With the increasing expectation that the US Department of Justice may soon file a criminal lawsuit against Bi 'an, Zhao Hehe's leadership may face greater pressure. Spicy food and panda He Yi grew up in a village in Sichuan Province, China. Sichuan is famous for its spicy food and the hometown of most pandas in China. In her speech at the fifth anniversary celebration of Bi 'an, she said that her family background was not good for her father. Her mother was both teachers, and her father died when she was nine years old. According to China media reports, she once worked in a school and served as a psychological counselor, but in 2006, she reached the peak of her career. At that time, she won a TV tourism festival and presided over it. She showed her wit and affinity. In a program called Beautiful Destinations, she traveled to China, Viet Nam and other Asian countries to try different tasks. In a vegetable market in Guangxi, southwest China, she picked up a crawling crab worm and even caught a stingray. Tail to take pictures, it tried to get into her handbag. On another occasion, she held up a big, fat worm and handed it to the director of the show. Another woman screamed and ran away to touch it. He Yi said with a smile that after two local children joined the chase, the director finally agreed to pick up the worm and kept screaming, and then He Yi ate it. She didn't seem to want to eat it, but she still ate the recruitment. Why did she dilute her acting career? In her own words, she was a poor and stupid TV presenter, but this kind of. The state didn't last long. Like many people, she had many questions about this new currency. Many people described Bitcoin as a Ponzi scheme or something like that. She said in her speech celebrating the anniversary of Coin An that although she had no technical background or marketing or management experience, she plunged into this new industry. When she got the position, her boldness paid off. It was founded by China entrepreneur Xu Mingxing in English as one of the most popular exchanges in China in, and it was finally renamed as the same as Coin An in the world. It was not easy to determine his exact role. Her biography of Coin An said that she was the co-founder. 比特币今日价格行情网_okx交易所app_永续合约_比特币怎么买卖交易_虚拟币交易所平台

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