Web3的崭新体验:链上应用程序可以实现什么?

币圈资讯 阅读:47 2024-04-22 12:00:37 评论:0
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作者:Alana Levin,coindesk 翻译:善欧巴,比特币买卖交易网

有时候,人们似乎对将加密元素嵌入到其他更传统的消费者应用程序中持有一种厌恶的态度。毕竟,既然已经有数百万人以现有方式购买电影票,为什么还要让电影票存在于链上呢?或者按照这种逻辑思考。

这是一种短期思维。

真正的解锁在于通过链上聚合的数据建立的长期能力。具有选择的链上数据或资源的传统外观应用程序能够看到用户在时间和应用程序上的模式。这些是新的信息网络,它们不仅不存在于Web2中,而且无法存在。

我的假设是,这些信息网络,或称为“元图”,将扩大吸引和激发消费者的设计空间。

区块链作为元图

将区块链设想为一个开放的、无需许可的数据库的一种直接方法。用户通过钱包与应用程序交互,钱包位于链上数据层之上。我一直认为它们与汽车大致相似,将用户从一个目的地运送到另一个目的地(其中每个“目的地”都是一个应用程序)。因此,钱包还为不同基于区块链的应用程序之间的交互提供标识符。 

结果是区块链本身成为一个信息网络。通过为跨应用程序的唯一用户活动提供统一的标识符,开发人员可以开始构建和利用更全面的用户行为视图。这些元图对于细分客户行为、识别超级用户以及促进更有意义的联系非常有用。 

一个例子可能有助于将这些元图的价值放在上下文中。考虑一下音乐家和他们的两个歌迷之间的关系: 

  • 粉丝 A:每周在 Spotify 上听该艺术家的音乐五个小时,喜欢他们的每一张 Instagram 照片,订阅他们的时事通讯,收集黑胶唱片专辑,购买他们的商品,并参加他们的每一场音乐会。就在城里——但艺术家永远不会知道这都是同一个粉丝。 

  • 粉丝 B:每周在 Spotify 上听该艺术家的音乐 10 个小时,但不做任何其他事情。

哪个粉丝更像是超级粉丝?根据音乐家可以看到的数据,他们可能会不知不觉地更看重第二个粉丝——毕竟,粉丝 B 听他们音乐的次数是粉丝 A 的 2 倍。不相信这是一个真正的痛点吗?假设这位音乐家是泰勒·斯威夫特 (Taylor Swift),粉丝 A 和粉丝 B 都非常希望被列入白名单,以便尽早获得她下一次巡演的门票销售权。仅根据 Spotify 数据,粉丝 B 可能会获得优先权。对于粉丝 A 来说这是一个痛苦的结果,对于泰勒来说则是一个未优化的结果。

区块链改变了这种动态。将信息和活动放在链上可以扩大应用程序、创建者和消费者思考行为模式的范围。音乐家示例中的许多组件很容易涉及(微创)链上元素:

  • 通过Mirror订阅时事通讯,并提供该订阅的链上来源

  • 在 Lens 上点赞/收集社交媒体帖子(或者有一天 Farcaster?)

  • 购买链上有数字孪生的商品或黑胶唱片

  • 在Sound.xyz上收集一张唱片

  • 每张票本身都可以是 NFT

  • 在音乐会现场扫描二维码即可生成 NFT 出席证明

单独来看,这些似乎都不是消费应用中的实质性改进。 

然而,聚合元图是一种新的社会映射——这才是有意义的。修建一条连接两个城镇的新道路,有人可能会觉得它没有意义。不过,建立一个新的高速公路系统,每条新道路可能不会带来重大的增量影响,但系统总体上会创建新的连接,并且您已经建立了一些强大的东西。

扩展元图:时间作为新元素

如果跨应用程序的活动是元图扩展上下文的一种形式,那么随着时间的推移,用户行为则是另一种形式。链上的每个操作都有时间戳,这意味着第三方开发人员可以将在特定日期/时间发生的事情联系在一起,无论这些操作是否发生在其特定应用程序中。 

这是创造引人注目的产品的阶跃功能改进。对个人历史的引用可以在用户和应用程序之间产生引人注目的情感联系。但在 web2 中,时间作为一个维度已经被限制在现有的应用程序中:数据是孤立的,因此应用程序只能引用其应用程序中存在的行为。 

这些情感纽带是强大的保留杠杆。举个例子:尽管我已经很多年没有发送过真正的 Snapchat,但我仍然使用 Snapchat,因为我喜欢“5 年前的今天”类型的提醒以及它们唤起的怀旧感觉。应用程序存在的时间越长,将时间嵌入到产品中的能力就越强。 

问题是新的应用程序无法利用这样的时间要素。迄今为止,创建“5 年前的今天”类型通知的唯一方法是应用程序已存在至少 5 年。对于新应用程序来说,这并不是一个有利的环境,这可能是我们在过去 5 年多的时间里没有看到许多新的消费者应用程序腾飞的原因之一。 

Web3 改变了这种动态。通过鼓励链上活动,它实现了信息获取的民主化。 

利用全球背景信息的能力扩大了建筑商在特定时间点重新组合和重新构想消费者体验的设计空间。我最喜欢的例子之一是一款完全围绕重现“2015 年氛围”构建的应用程序,其界面和内容提要根据个人在 2015 年消费的歌曲、写作和媒体类型量身定制。这就像在 Spotify 上查看怀旧播放列表,然后通过丰富与您那个时期相关的其他媒体的界面,使体验更加身临其境 10 倍。而且由于这些数据不是由极其昂贵的 API 控制的,因此应用程序开发人员可以以相对较低的开销来构建它。换句话说,这个想法不需要具有风险规模才能提供令人愉快的体验。

为什么这很重要?

短期内,一些突破性的 web3 应用程序很可能看起来与 web2 没有什么区别——加密元素只是隐藏在幕后——而真正的“顿悟”时刻将在几年后出现。一个想法只需要修改 3% 就能创造出全新的东西。将选择的元素放在链上可能是 3%:它为利用该数据可以构建的其他内容创造了选择性。 

挑战在于,这些产品或功能是什么很少是显而易见的,至少在短期内是这样。因此,一些人可能会忽视促进这种开放获取的好处。我认为这是一个错误。数据的开放访问促进了实验,反过来又创造了一个开发者市场,让开发者可以用最广泛的想法进行构建。此外,最有趣的元图可能依赖于识别许多应用程序和时间段的模式。 

我的猜测是,到了某个时刻,链上数据的丰富性和广度将达到一个拐点。因此,虽然某些应用程序今天可能看起来拟物化,因为从表面上看它们只在产品的几个层面上进行创新,但这三个层面可以完全改变长期轨迹。

需要明确的是,在加密轨道上进行构建还具有短期的、更多单人游戏的好处。加密货币通常提供更便宜、更好的支付基础设施,特别是当产品的用户群分布在全球时。创建二级市场相对容易,这意味着可能遭受传统浪费资源消耗(例如未使用的机票、预订等)的领域可以变得更加高效并释放净新价值。归属以及分配来源的价值可能更容易在链上跟踪和编程。 

但对于这些单人游戏示例中的每一个,重要的是要注意,要解决的问题永远不应该真正被视为“加密”问题。相反,框架应该是使用加密作为应用程序实际所在的任何行业的支持技术:餐馆、娱乐、体育、内容创建等。最引人注目的短期利益通常最好是相对于每个行业的背景来描述的。行业。黑鸟的捕蝇纸就是一个很好的例子。因此,我将避免在这里过于规范。我认为这种对加密货币对各个行业的具体支持的看法可能值得他们自己进行深入研究(希望是由真正的行业专家进行)。 

本文的要点是强调当更广泛的系统的大部分以开放和协作的方式重新架构时可能会实现什么——因为这可能不太明显,但同样重要。我们现在正处于加密货币变得既简单又足够安全的阶段,在幕后使用它几乎不会增加任何成本,并且至少为未来的产品方向打开了一个有价值的看涨期权。 

因此,如果您正在构建一个利用加密元素的应用程序,并且有人问“为什么它必须是 web3?” 将此作品发送给他们。因为问题不应该是区块链是否必要,而是它们是否有帮助。这就像问是否需要一辆车才能从一个地方到达另一个 20 分钟路程的地方:没有必要,但只要技术安全且足够便宜,它可能是更好的选择。区块链也是如此:只要基础设施不断完善,“利用区块链有帮助吗?”的答案就在于此。将会越来越肯定。


Sometimes people seem to have an aversion to embedding encryption elements into other more traditional consumer applications. After all, since millions of people have bought movie tickets in the existing way, why should movie tickets exist on the chain? Or according to this logic, this is a short-term thinking. The real unlocking lies in the long-term ability established by the data aggregated on the chain, and the traditional appearance application with the choice of data or resources on the chain. I assume that these information networks, or metamaps, will expand the design space to attract and stimulate consumers. As a metamap, blockchain is a direct way for users to interact with applications through wallets, which are located on the data layer of the chain. I always think that they are roughly similar to cars. One destination is transported to another destination, where each destination is an application, so the wallet also provides identifiers for the interaction between different blockchain-based applications. As a result, the blockchain itself becomes an information network. By providing a unified identifier for unique user activities across applications, developers can begin to build and utilize a more comprehensive view of user behavior. These metagraphs are very useful for subdividing customer behavior, identifying super users and promoting more meaningful connections. Using an example may help to put the value of these metagraphs in context, and consider the relationship between musicians and their two fans. Fans listen to the artist's music for five hours every week in the classroom, like each of their photos, subscribe to their newsletters, collect vinyl albums, buy their goods and attend each of their concerts. But the artist will never know that it is the same fan. Fans listen to the artist's music for five hours every week in the classroom but do nothing. What other things are more like super fans? According to the data that musicians can see, they may unconsciously value the second fan more. After all, fans listen to their music twice as often as fans. Do you believe this is a real pain point? Suppose the musician is a Taylor Swift fan and both fans really want to be whitelisted in order to get the ticket sales right for her next tour as soon as possible. Based on the data alone, fans may get priority. This is a pain for fans. For Taylor, the result is an unoptimized result. Blockchain has changed this dynamic. Putting information and activities on the chain can expand the scope for application creators and consumers to think about behavior patterns. Many components in the musician's example can easily involve minimally invasive elements on the chain. Collect social media posts by subscribing to the newsletter and providing the online source of the subscription, or one day buy digital twins or vinyl records on the chain to collect a record on the website. Each ticket itself. All of them can scan the QR code at the concert site to generate attendance certificates. Taken alone, these do not seem to be substantial improvements in consumer applications. However, the aggregation metagraph is a new social mapping, which is meaningful. Some people may think it is meaningless to build a new road connecting two towns, but building a new highway system, each new road may not bring significant incremental impact, but the system will create new connections and you have established some powerful ones. East-West Extended Metagraph Time as a new element, if cross-application activities are one form of Metagraph Extended Context, then user behavior is another form as time goes by. Every operation in the chain has a time stamp, which means that third-party developers can relate what happened at a specific date and time, regardless of whether these operations occurred in their specific applications. This is a step-by-step function to create compelling products, and the reference to personal history can be improved in users and applications. For example, although I haven't sent a real one for many years, I still use it because I like the reminders of today years ago and the nostalgic feeling they evoke. The longer an application exists, the more time it embeds in it. The more powerful the product is, the problem is that new applications can't take advantage of this time factor. So far, the only way to create today's type notification years ago is that the application has existed for at least years, which is not a favorable environment for new applications. This may be one of the reasons why we haven't seen many new consumer applications take off in the past year or so, which has changed this dynamic. By encouraging online activities, it has realized the democratization of information acquisition and used global background letters. The ability of information expands the design space for builders to recombine and re-imagine the consumer experience at a specific time. One of my favorite examples is an application that is completely built around recreating the atmosphere of the year. Its interface and content summary are tailored according to the song writing and media types consumed by individuals in the year. It is like viewing nostalgic playlists on the Internet and then making the experience more immersive by enriching the interfaces of other media related to your period, and because these data are not made by extremely. Expensive and controlled, so application developers can build it at a relatively low cost. In other words, this idea does not need to have a risk scale to provide a pleasant experience. Why is this important? In the short term, some breakthrough applications are likely to look no different. The encryption element is just hidden behind the scenes, and the real epiphany moment will appear in a few years. An idea can be created by simply modifying it. Putting the selected elements on the chain may be it. Other content that can be built by using this data creates a selective challenge. It is seldom obvious what these products or functions are, at least in the short term. Therefore, some people may ignore the benefits of promoting this open access. I think this is a mistake. Open access to data promotes experiments, which in turn creates a developer market for developers to build with the widest range of ideas. In addition, the most interesting meta-graph may depend on identifying patterns of many applications and time periods. My guess is that at some point, the richness and breadth of data in the chain will reach an inflection point, so although some should. 比特币今日价格行情网_okx交易所app_永续合约_比特币怎么买卖交易_虚拟币交易所平台

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