加密宗教领袖

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文章作者:DEFI EDUCATION 文章编译:Block unicorn

今天的文章主题是关于宗教,加密项目中的宗教品牌。每个加密项目都痴迷于建立“社区”,那些真正成功的项目不仅仅拥有社区,更是拥有宗教。

社区是一群有着共同兴趣和活动的人,焦点集中在共同的兴趣上,而不是品牌,Crypto Twitter 是一个“社区”。

而宗教品牌则在情感上与品牌建立了深厚的联系,不仅仅是在兴趣上。苹果和特斯拉就是宗教品牌,他们的顾客和追随者都对他们的理念忠诚,而不仅仅是他们的产品。

在牛市中,能够取得最大成功(和估值)的项目往往是那些获得了类似宗教地位的项目。这些项目的狂热追随者会不断推广项目,并积极攻击网络上的任何不信仰者。

以下是一些过去宗教项目的例子:

1. Hex

2. Luna

3. Olympus DAO

4. Frog Nation(青蛙王国)

这些项目,尽管机制存在问题,但市值数十亿美元,为那些足够早发现它们的人带来了巨大回报。今天,我们提供了一个识别加密宗教的框架。

宗教与宗教品牌 

在历史背景中,被标记为宗教的团体涵盖了从极端分子到边缘化和受迫害者的各种类型。许多被标记为宗教的团体形成在社会的边缘或与文化规范相对立的地方。其中一些以剥削性和操纵性的做法为特征,赋予了宗教今天所带有的负面内涵。

我们今天不讨论宗教的社会学背景。在消费文化中,“宗教品牌”的概念与宗教和社会宗教的概念是不同的。然而,在它们如何创造强大的追随者和忠诚度方面存在许多相似之处。

我们可以搁置那些令人毛骨悚然的仪式,共同认同是我们内心寻求一种社群感。人们深深地认同宗教品牌,不仅仅是成为顾客,更是成为高度参与的成员和品牌的坚定倡导者。其主要区别在于宗教品牌拥有狂热的顾客群体,而不仅仅是典型的品牌偏好。

加密宗教的特征

加密宗教独特之处,在于成员通过拥有代币在宗教的成功中有经济激励。这加强了宗教式的行为,因为人们的生计与项目的成功紧密相连。加密宗教有五个共同的特征:

1. 宗教领袖

2. 排他性

3. 我们对他们

4. 信号归属

5. 共同拥有

“ 宗教领袖 ” 意指在加密领域,尽管去中心化是加密的一个基本原则,但仍然存在着在最强大的加密社区(过去和现在)中仍然存在的核心成分,即“宗教领袖”。

以下是一些例子:

  • Bitcoin: 中本聪 (Satoshi Nakamoto)

  • Ethereum: 维塔利克·布特林 (Vitalik Buterin)

  • Luna: Do Kwon

全球领先的宗教品牌也是如此:

  • Tesla: 埃隆·马斯克 (Elon Musk)

  • Apple: 史蒂夫·乔布斯 (Steve Jobs)

这些领导人不仅仅是普通的网络影响者。他们推动整个运动(并创造了数十亿美元的财富!)。

这些领导人通常具有以下特征:

1. 极具魅力的个性

2. 专制的性格

3. 自信和说服力

4. 具有远见的思维

5. 抗拒批评

文化品牌领导者通常体现品牌的生活方式和价值观,从而在领导者和品牌之间建立强烈的关联。

埃隆·马斯克是文化品牌领导者的一个很好的例子。通过特斯拉和SpaceX,他以雄心勃勃、有远见的思维而闻名。他有一个富有魅力的个性,激发了广大公众的灵感,而且他毫不犹豫地采取非常规和引起争议的方法。他个人品牌与他的公司的品牌紧密相连。作为一个媒体精明的个体,他能够利用自己的平台向大众推销他的愿景,进而创造出狂热的顾客。

这就是为什么埃隆能够销售龙舌兰酒、火焰喷射器、WiFi接入服务,而不仅仅是电动汽车。特斯拉的买家不仅仅是产品的消费者,他们是特斯拉社区的忠实成员。埃隆的客户群将购买他销售的任何东西,包括他公司的公开交易股权。埃隆之所以有2300亿美元的净资产,是因为他是一个宗教领袖,而不仅仅是他公司的盈利能力。

独占性

大多数加密项目试图触及所有人,而文化品牌是独占的。它们是开放的,但只对信徒开放,非信徒无需申请。

而大多数加密项目通过查看其他项目正在做什么来找到可以参与的“叙事”,文化品牌是通过激进的差异化而形成的。

加入意味着摆脱你的旧信仰,接受团体的信仰。

以高端手表为例。仅仅有足够的钱购买一只新的劳力士是不够的,你必须被“选中”花费5位数以上的金额购买一块金属制品。对外人来说,这些5位数手表的价格非常荒谬。或许确实如此——对于那些不受欢迎的非信徒而言。

街头服装品牌也是如此,Supreme等服装品牌和Yeezy等运动鞋品牌利用有限的商品供应释放,来创造饥饿营销和独占性,使它们的物品备受追捧,创造出狂热的顾客,他们会通宵排队购买最新的产品。

我们对他们的态度

如果你真的支持某个事物,你也必须反对你不支持的事物。为了真正增强归属感,必须有一个共同的敌人去对抗。以比特币为例,比特币代表着去中心化、摆脱传统银行体系、金融隐私和金融技术创新等理念(我们)。

在这种情况下,“敌人”是传统的法定货币体系,这个体系已经过时、过度监管,并且由大型金融机构和政府控制(他们)。

反对法定货币不仅仅是偏好不同类型的货币;它是支持一种革命性的金融方式,将改变世界,这些成员将会是挑战法定货币运动的一部分。

其他例子包括:

苹果 vs 安卓

可口可乐 vs 百事可乐

共同的敌人存在使成员更有力量,培养了更深厚的群体认同感,进一步巩固了成员作为该团体一部分的身份。成员因共同对抗一个共同的“威胁”而感到更加紧密地联系在一起。

这个“敌人”为解释团体的信仰或行动为何必要提供了一个外部目标。成员团结在一起,支持一个挑战现状的运动。

示范归属感

仅仅成为内部群体的一部分是不够的,成员需要能够展示他们是其中的一部分,同时与那些不是其中一部分的其他人区分开来。

表情符号、模因、行业用语或术语(例如gm、gn等)、服饰、标志、iMessages 中的蓝色而非绿色,这些都是成员展示他们参与的方式。请记住,一个宗教品牌对成员来说代表的远不仅仅是产品/服务。

它代表了一种与他们自我形象一致的生活方式,人们内心深处渴望在外表达他们的自我形象,这些信号也将个体与具有相似价值观或生活方式的更大社群联系在一起。

共同所有权 

为了赋予团体力量,这意味着需要放弃一定程度的控制权。一个加密宗教品牌的管理不仅由公司负责,而且由其成员共同承担。互联网模因(在中国称之为网上的梗,例如蔡徐坤——鸡你太美)和特定时刻的事件,存在于去中心化实体和项目背后的核心团队之外。

虽然加密创始人通常是去中心化其协议的强烈倡导者,但是很少有人去中心化品牌。然而,共同所有权的概念对于将社区转变为宗教品牌至关重要。在加密领域,这比在任何其他地方都更为强大,因为成员拥有代币。

这不仅仅涉及反馈、参与或甚至治理的理想;宗教品牌让成员在品牌的方向和成功中拥有真正的利益。这意味着让社区成员参与关键决策,成员不仅仅是消费者或用户;他们是项目故事和未来的积极参与者和共同创作者。

这种所有权感加强了他们的情感投入和忠诚度,它自然而然地创造了真正关心项目的大使。宗教品牌摆脱了自上而下、集中式的社区构建方法,而是培养了一种集体所有权和责任感。

寻找下一个千亿美元的宗教品牌

加密领域最好的一点是你实际上可以投资于宗教品牌。

开始的最简单方法是寻找宗教品牌领导者。请注意,宗教品牌领导者不一定是项目的创始人或首席执行官。这些领导者只需是公共代表,在加密的去中心化世界中,这可能只是一个对某个项目强烈支持的人!然而,在公司内部的领导人物时,它更具有影响力。

宗教指标:

其他领导者与宗教品牌领导者争论,但无法打破他们的“框架”(宗教品牌领导者具有威权的性质)

1. 内容的高度参与

2. 宗教品牌领导者是一位出色的沟通者

3. 接下来我们要看的因素是社区的主动性,是否有激情四溢的社区成员,明显是无偿且与项目无关的?如果是这样,这值得更仔细地研究。

一个好的测试是发布或研究一些(无害的)关于项目的“FUD”,并观察1)人们如何迅速回应和2)他们回应的性质。更多愤怒的卡通人物为项目辩护,这越好(Block unicorn注释: 卡通人物通常会出现在NFT社区的人们面对质疑,使用NFT头像的人做出反击)。记住,你正在寻找情感联系,有时候这需要研究社区如何应对它的敌人。

信号是另一个值得寻找的好迹象,在加密宗教品牌中,表情符号、项目NFT和模因文化是常见的现象。Solana可能是一个在社区驱动品牌方面取得了成功的项目,Sei也是一个在牛市结束时可能实现宗教品牌地位的项目。

反宗教标志

项目在宗教营销方面变得更加策略化。需要一些直觉来判断什么会获得有机的吸引力,而什么将保持非有机和“被迫”的状态。

一般来说,那些不太认真对待自己宗教项目的迹象,通常能从他们的宗教社区中获得最好的结果。不愿将品牌所有权交给他们的宗教社区的项目,将无法达到宗教品牌的地位。这些项目更关心宗教的表面功夫是否做的到位,而不是与信徒建立真正的联系。在加密领域,你是否看到其他正在发展成为宗教品牌的项目呢?


The theme of today's article is about religious brands in religious encryption projects. Every encryption project is obsessed with building communities. Those truly successful projects not only have communities, but also have religious communities, which are a group of people with common interests and activities. The focus is on common interests instead of brands being a community, while religious brands have established deep emotional ties with brands, not just interests. Apple and Tesla are religious brands, their customers and pursuers. Followers are loyal to their ideas, not just their products. The projects that can achieve the greatest success and valuation in the bull market are often those that have achieved similar religious status. Enthusiastic followers of these projects will continue to promote the projects and actively attack any unbelievers on the Internet. The following are some examples of past religious projects, Frog Kingdom. Although there are problems in the mechanism, these projects have brought huge returns to those who discovered them early enough. In the historical background, religions and religious brands are marked as religions, covering all types from extremists to marginalized and persecuted people. Many groups marked as religions are formed on the edge of society or in places opposite to cultural norms, some of which are characterized by exploitative and manipulative practices, giving religion negative connotations today. Today, we will not discuss the sociological background of religion, the concept of religious brands and religion in consumer culture. It is different from the concept of social religion. However, there are many similarities in how they create strong followers and loyalty. We can put aside those creepy rituals. Common recognition is that we seek a sense of community in our hearts. People deeply agree with religious brands, not only as customers, but also as highly involved members and firm advocates of brands. The main difference is that religious brands have fanatical customer groups, not just typical brand preferences to encrypt religion. The uniqueness of levying encryption religion lies in that members have economic incentives in the success of religion by owning tokens, which strengthens religious behavior. Because people's livelihood is closely related to the success of the project, encryption religion has five common characteristics, and religious leaders are exclusive. We belong to them and share religious leaders together, which means that although decentralization is a basic principle of encryption in the encryption field, there is still a core component that still exists in the past and present in the most powerful encryption community, namely religious leaders. Here are some examples: Satoshi Nakamoto, Vitalik, Butrin, the world's leading religious brands, and so are Elon Musk, Steve Jobs. These leaders are not just ordinary network influencers. They have promoted the whole movement and created billions of dollars of wealth. These leaders usually have the following characteristics: charming personality, autocratic personality, self-confidence and persuasiveness, visionary thinking, resisting criticism, cultural brand leaders usually embody the brand's lifestyle and values, so as to be leaders and products. Building a strong connection between cards, Elon Musk is a good example of a cultural brand leader. He is famous for his ambitious and far-sighted thinking through Tesla. He has a charming personality that inspires the general public, and he does not hesitate to adopt unconventional and controversial methods. His personal brand is closely related to his company's brand. As a smart individual in the media, he can use his own platform to promote his vision to the public and create enthusiastic customers. This is why Elon can sell tequila flamethrower access services, not just electric cars. Tesla's buyers are not only consumers of products, but also loyal members of the Tesla community. Elon's customer base will buy anything he sells, including the publicly traded shares of his company. Elon has a net worth of hundreds of millions of dollars because he is a religious leader, not just the monopoly of his company's profitability. Most encryption projects try to reach everyone and cultural brands. They are exclusive, but only open to believers. Non-believers don't need to apply, and most encryption projects find narrative culture brands that can participate by looking at what other projects are doing. Joining means getting rid of your old beliefs and accepting the beliefs of groups. Taking high-end watches as an example, it is not enough to just have enough money to buy a new Rolex. You must be selected to spend more than a few figures on a piece of metal products. For outsiders, these figures are hands-on. The price of watches is ridiculous, perhaps it is true. For those unpopular non-believers, the same is true for street clothing brands, such as clothing brands and sports shoes brands, which use the limited supply of goods to create hunger, marketing and exclusivity, make their goods highly sought after and create enthusiastic customers. They will queue up all night to buy the latest products. If you really support something, you must also oppose what you don't support. In order to truly enhance the sense of belonging, you must have a total. Take bitcoin as an example. Bitcoin represents decentralization and getting rid of the traditional banking system, financial privacy and financial technology innovation. In this case, the enemy is the traditional legal tender system, which is outdated and over-regulated and controlled by large financial institutions and governments. They oppose legal tender not only by favoring different types of currencies, but also by supporting a revolutionary financial way. These members will change the world and be part of the campaign to challenge legal tender. His examples include Apple, Android, Coca-Cola and Pepsi. The existence of a common enemy makes members more powerful, cultivates a deeper sense of group identity, and further consolidates the identity of members as part of the group. Members feel more closely linked because they jointly fight against a common threat. This enemy provides an external target for explaining why the group's beliefs or actions are necessary. Members unite to support a movement that challenges the status quo. The sense of belonging has only become a part of the internal group. Points are not enough. Members need to be able to show that they are a part of it and distinguish them from others who are not a part of it. Emoticons, memes, trade terms or terms, such as blue instead of green in clothing signs, are all ways for members to show their participation. Please remember that a religious brand represents more than just products and services for members. It represents a lifestyle consistent with their self-image. People are deeply eager to express their self-image. These signals also link individuals with larger communities with similar values or lifestyles for common ownership. 比特币今日价格行情网_okx交易所app_永续合约_比特币怎么买卖交易_虚拟币交易所平台

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