在美国：比特币ETF盯上了“妈妈辈”

Is Bitcoin a safe and reliable investment for baby boomers? The answer seems to be yes only from the increasingly rampant advertising in the streets of the United States. As we all know, on April, the US Securities and Exchange Commission approved the first batch of exchange-traded funds that directly hold Bitcoin in the United States. Currently, companies that issue Bitcoin include BlackRock, the world's largest investment management company, and Eric Balchiunas, an analyst at Bloomberg Intelligence, a smaller cryptocurrency company. The intensification of competition will force the above-mentioned companies to achieve differentiation, because as far as the current situation is concerned, almost all companies' products are homogeneous in terms of customers and sales purposes, and they all adopt similar market operations. He said that this has brought great pressure to marketing, because under the same external conditions, it is necessary to find ways to cut into the market and stand out, indicating that the target audience is investment consultants and investors, which are more mature, more risk-conscious than people like native bitcoin lovers. In other words, they are usually the parents of typical cryptocurrency trendsetters. Recently, asset management has begun to focus on this target. In an advertising video released in the newspaper on January, the customer described a conversation between mother and son about investing in Bitcoin. At the beginning of the video, a contact named Mom sent a text message saying how can I buy Bitcoin? Now it is very simple. Her child immediately replied a text message and said that she thanked your mother and added a heart-shaped smile and other things. In another post, it said that baby boomers are the best generation in the world, and Bitcoin can help them avoid the impact of inflation on the depreciation of their hard-earned money. According to the data of the advertising measurement company, companies including Hehe spent about 10,000 US dollars on financial news programs, covering programs with a wide range of traditional audiences, such as the advertising strategy of Fox Business Channel, in addition to catering to older audiences, and on many levels. Before the epidemic, millions of dollars worth of cryptocurrency were thrown at money, which seemed very different. First of all, it was almost impossible for a celebrity like Tom Brady to appear in new advertisements. Previously, he had appeared in the advertisement of cryptocurrency exchange. Ella Gluck, senior director of the US Financial Industry Supervision Bureau, said that any recommendation about these strictly regulated financial products must come from professionals with professional backgrounds to supervise and manage brokers who cooperate with companies in marketing and distributing securities. Proprietors will impose fines or other penalties on violators when their publicity activities violate the regulations. Nevertheless, some companies have found hidden ways to attract people's attention by using well-known familiar faces. On April, an advertisement was released a few weeks before the decision of the US Securities and Exchange Commission. In the advertisement, actor Jonathan Goldsmith expressed his interest in Bitcoin, and Ricky McCrosky, director of creative and content marketing, said that the decision was made at the US Securities and Exchange Commission. Before the decision, the advertisement was released because it didn't promote any specific product. Another investment company focusing on cryptocurrency also released two videos before the approval of the US Securities and Exchange Commission, in order to improve the popularity of its brand among the elderly. Chris Grendin, the marketing director, for example, said that analyzing videos from advertisements used more news clips decades ago, which compared traditional investors' skepticism about Bitcoin with their concern about the increasing popularity of personal computers in the last century and the opening of the King of Hamburg. The decision to accept credit cards was compared. Grendin said that we will continue to make efforts to provide the older generation of investors with background information on digital assets investment. It will be a long game, and there is no direct publicity. However, the companies that promote bitcoin spot at present still face other legal restrictions except the obscure use of celebrity endorsements. Senior director Gluck said that regulators want to ensure that all marketing materials of the fund can highlight the risk publicity activities related to their speculative assets. Consumers must be informed that if the private key used to authorize fund transactions is stolen or investors become victims of fraud, they may lose all their funds to invest in Bitcoin. He said that advertisements may be required to disclose the above information through voiceover instead of putting it in the inconspicuous slide at the end of the video. Gluck said that regulators do not want people to mistakenly think that Bitcoin is safe because it is regulated, leaving aside the figures of these companies. Advertising channels are constantly expanding. The spokesman said that after the approval of the US Securities and Exchange Commission, it began to approve bitcoin advertisements on its platforms, including Google Search and Google Search, and may soon follow suit. The spokesman said that the parent company is currently updating its US policy according to the decision of the US Securities and Exchange Commission. Of course, not all approved bitcoin activities are aimed at the parents of baby boomers. Some large and mature asset management companies are trying to incorporate encryption aesthetics into their propaganda and try to establish in the bitcoin community. Vicky Chen, director of credibility content strategy, said that the first TV advertisement for its bitcoin included many Easter eggs for cryptocurrency lovers, such as the scene taken in a bar with the theme of bitcoin in Manhattan, and some companies are trying to use their own scale and long history as propaganda selling points. Gray Investment Company has been advertising its bitcoin fund on TV screens and airports all over the country, positioning it as the oldest and largest cryptocurrency. Michael SanaShane, CEO of the company, said that the company plans to attract more audiences in a humorous way instead of targeting elderly investors. We believe that investing in this digital asset category is a unique opportunity in a generation, and one of the best ways to convey this is to think about what can transcend different times and different types of investors to recommend reading. 比特币今日价格行情网_okx交易所app_永续合约_比特币怎么买卖交易_虚拟币交易所平台

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