Web3注意力经济：消费者应用与价值注意力理论

The author compiles the article, Price is news, which is a motto often used in cryptocurrency circles. This sentence will be quoted whenever there is a rapid price fluctuation on the Internet, which causes more participation and attention. However, I find that the negative expression of this sentence may be more profound. News is price. In my expected contribution, I described the obvious change of asset pricing method, which I named the value concern theory. The main input of asset pricing in the cryptocurrency field is not around risk premium or cash flow. The factor model is not the perceived amount of time, energy and funds invested by the community around an asset. It should be noted that this is not a normative statement, but we have observed the flow of funds in the history of tokens as an asset category. The Internet has realized arbitrary two-way information transmission, encrypted currency has been built on this basis, and today's consumer Internet streaming media platform, online media, mobile applications and social media can be summarized by realizing arbitrary two-way value transfer. As an attention market, money and attention have more and more similar characteristics. In the 1900s, Benjamin Graham had to wait for quarterly reports and financial statements to express his value investment theory through human brokers buying paper stock certificates. In 2006, there was news that hedge funds were going to sell short, and retail investors spread the news to all corners of the community, attracting thousands of retail investors to buy stocks, which made the stock price soar twice in 30 days and exploded against hedge funds. Retail positions vs. Wall Street consumers. Internet encryption infrastructure makes the basic unit of information and value smaller. Note: When the information gap keeps narrowing, the price difference in the market will also be smoothed out, and at the same time, the volume and frequency of data consumption and value transactions will increase. With the development of this trend, the theory of value concern will become closer. Information is money. Although the market of attention and value exists in reality, we have not really seen their collision. In the next few years, we expect that consumer developers will meaningfully incorporate cryptocurrency into the structure and user experience of their applications, and change the scope of tradable content and trading places on a large scale. Internally, we call this kind of application publisher exchange. You can publish content and transactions on social platforms, so that users can publish content to attract attention, realize transactions and gain benefits from them. Publishers' exchanges naturally have a product market fit in the encryption field, because one of the core uses of cryptocurrency is to transmit value, legal tender exchange and centralize exchanges, digital collectibles exchanges, trading intentions and block space exchanges and order flow exchanges are all different forms of exchanges, and their positions in the encryption field are similar to those of consumers. The main publishers in the consumer Internet, such as the publisher of the new york Times, control the attention flow on the consumer Internet, while the exchange controls the capital flow in the encryption field. As we think about the next generation of consumer applications, we expect to eliminate the boundary between the exchange and the publisher and create a new experience that combines money and attention. Kyle wrote about the layer composability in his contribution to ideas in 2008. The simplified meaning of this argument is that the next large online exchange will not have traditional subscriptions like that. On the contrary, it will be more like a short video application in which users can bet on the spreading power of the upcoming creator's content, or a group chat in which friends can instantly start a collection based on internal jokes or memes, or a style of curatorial platform designers gain prestige and wealth because of their taste, in other words, by encrypting unique functions, consumer applications are both publishers and exchange publishers, and exchange publishers embed distribution and original transactions. The front end of the application increases the surface area of new assets and allows them to interact and coordinate in a novel way. It may seem narrow or simulated to introduce transactions in familiar places, but we believe that the narrow market is the beginning of discovering new behaviors, which will lead to the birth of a huge new platform. This will be a golden age of experiments, which is a blank state for developers. We can conduct experiments to encrypt the original consumption by combining the original distribution and transactions with the new application experience. The application will treat these design principles as first-class citizens, and treat the emerging publisher exchange category. The goal of publisher exchange is to trade with the content concerned by users at any specific moment to meet the needs of users. In the field of encryption, the next generation of consumer applications will allow users to publish and trade assets locally, thus directly realizing the monetization of their captured user attention. For the founders who want to build, we believe that it comes from the publisher and the exchange history. Some design principles will be relevant. In the history of consumer internet, publishers are essentially content markets, and markets are driven by two core attributes: discovering and curating what users want to see and interact with, and providing users with trust and reputation. Publishers who are successful can generate strong liquidity by measuring the attention time spent by users on it, which is why success is measured by attention minutes and why Elon Musk is obsessed with not letting users regret what they see every minute. Content and content that users don't regret seeing every second simply mean that what users see every second is valuable and won't make users feel disgusted. For me, the key is to first establish a fascinating core experience to attract users' time and commitment, and then embed asset issuance and transfer to make it consistent with the unique way of participation they generate. We don't simply regard the exchange as a trading place, but as an Athens market where people are strictly defined. Considering this, we have conceived several broad application categories. We think these categories are good opportunities, communication tools and communication applications are the main candidates for publishers' exchanges. We can see from Wechat that these two platforms have rich developer ecosystems in India and China and are built on the powerful digital payment infrastructure stipulated by the state, which enables teams like Hehe to directly embed artificial intelligence tagging and the labor market of local merchants and e-commerce in these platforms. 比特币今日价格行情网_okx交易所app_永续合约_比特币怎么买卖交易_虚拟币交易所平台

注册有任何问题请添加 微信：MVIP619 拉你进入群

文章转载注明 网址：https://netpsp.com/?id=57059