房地产怎么“+” 元宇宙怎么玩？这场数字人大会探出行业进化新引力
存量时代来临，房地产行业转向高质量发展，探索、创新与超越，每一步都是新征程。
is turning to high-quality development, exploring, innovating and transcending each step.
12月22日，以“存量时代，内容为王”为主题的2022~2023中国房地产新生态峰会暨中房研究院ICR年会在北京举行。本场活动由中房研究院ICR、365房评、365财经、北京房地产商会联合主办发起。
The event was co-sponsored by the China House Institute, ICR, 365 house reviews, 365 finance books, and the Beijing Real Estate Chamber.
本次大会在北京、上海、广州、深圳等全国50多个城市同步以直播形式进行，有来自房地产行业研究机构、行业专家、建材部品优秀供应商等代表，以及各位地产人士超过万人直播间同时观看，共享行业盛宴。
The Congress was held live in more than 50 cities in Beijing, Shanghai, Guangzhou and Shenzhen, with representatives from real estate research institutions, industry experts, and high-quality suppliers of building materials, as well as more than 10,000 live viewers from various real estate communities, sharing industrial feasts.
01
房地产怎么“+”
How's real estate "+" ?
告别野蛮发展，房地产企业的高质量转型迫在眉睫，调整生存状态与发展模式，重构行业生态，房地产就究竟该怎么“+”，这是行业需要面对的阶段性课题。
By saying goodbye to the barbarous development, the high-quality transformation of real estate enterprises is imminent, and by adjusting the survival and development patterns, and by reshaping the industry's ecology, real estate should be “+”, which is a phased issue that the industry needs to face.
肖勇：地产自我革命的5大关键词
365房评创始人、中房研究院ICR执行院长
针对目前的行业现状，可以总结为五个关键词：过剩、转型、赋能、使命、信心。过剩体现在住宅总体过剩、结构过剩、产能过剩，以后的重点是盘活现有存量。因此，开发商要面临着转型：运营商、服务商、轻资产、平台化，80%~90%的开发商可能都需要经历。开发商转型，可以从两个方面进行赋能，一是内容赋能，给空间填入内容；另外则是科技赋能，给房子装上芯片，面向未来的明星产品将是智能房产。
As a result, developers face a transformation: operators, service providers, light assets, platforming, 80% to 90% of developers may need to experience it. Developers can be empowered in two ways, one by content, and the other by content.
而我们的使命则是技术商业化+流量变现，目前已经探索出“元宇宙+主播基地”的模式，并制定了“百城千园万V计划”，2023年将会陆续推出元宇宙系列产品。最后一个关键词是信心，我们正在走出寒冬，迎接温暖的春天。
Our mission, in turn, is to commercialize technology + flow realization, and we have now explored the model of the “Men-Cosmos-Pilot” and have developed the “Five Million-Cities-V Project”, which will be launched in 2023. The last key word is confidence, and we are moving out of the cold winter to prepare for a warm spring.
黎乃超：2023年地产呈6大趋势
Lina: 6 major trends in real estate in 2023
北京住宅房地产业商会会长
President, Chamber of Commerce, Residential Real Estate, Beijing
2022年是一个不平凡的年度，诸多知名地产企业爆雷，涉及数亿在施楼盘停工烂尾，断贷断供现象非常普遍。但是，12月15~16日中央经济工作会议胜利召开定下了接下来信心回暖的基石。展望2023，我有6点判断:
The year 2022 was a remarkable year, with hundreds of millions of well-known real-estate companies detonating their buildings and cutting off their supply. But, on December 15-16, the victory of the Central Economic Workshop defined the cornerstones for the next return to the warmth of confidence. Looking at 2023, I have a six-point judgment:
首先，明年中国经济实现整体性好转;
First, China's economy will improve in a holistic manner in the coming year;
其次，房地产仍是国民经济支柱产业，这一点无论是从数量还是体量早已充分说明;
Second, real estate remains the backbone of the national economy, as has been amply demonstrated in terms of both quantity and volume;
第三，房地产属于制造业，是实体经济;第四，仍然是现金为王的时代;
Third, real estate belongs to the manufacturing industry and is the real economy; fourth, it remains the era of cash dominance;
第五，政策的组合拳会陆续出台，不要操之过急，会有个过程。整体来看，明年的房地产整体上将是一个相对宽松的政策环境，总体思路还是稳;
Fifthly, there will be a combination of policy punches, not to rush, and there will be a process. On the whole, next year’s real estate will be a relatively liberal policy environment, and the overall thinking is still stable;
第六，不良资产买卖将是绝好机会。商会与长安信托强强联手建立10亿元的纾困基金，专门解困一线城市的地产项目和楼宇，欢迎大家来联系。
Sixthly, bad asset sales will be a great opportunity. The Chamber of Commerce, together with Governor Ann Trust /a > to set up a $1 billion relief fund dedicated to resolving land projects and buildings in one-line cities, is welcome.
陈云峰：乐观面对苦日子
优铺董事长、中经汇创始人兼秘书长
Chairman, Executive Director, Founder and Secretary-General of China Economy
2023中国房地产十大趋势：行业大洗牌；“保交楼”贯穿全年；“房产税”箭在弦上；“房住不炒”仍是主基调，市场交易量下降；2023年房地产上下游企业深受开发商拖累，大量出现债务危机、裁员潮、倒闭潮；老百姓(603883)资产配置出现去“房地产”化，楼市出现裂变；房地产新发展模式大行其道；行业专业人才大洗牌，收入大幅下滑；绿色建筑大行其道；商办市场压力继续增加。
2023 China's ten major real estate trends: major industrial shufflings; “maintenance” through the year; “property tax” arrows; “householdless” remains the main tone and market transactions have declined; in 2023, enterprises upstream and downstream of real estate suffered from extensive debt crises, layoffs and collapses; (
2023年会是冬去春来的节奏，但是苦日子仍将继续，政策越来越宽松，市场越来越困难，城市在分化，开发商也在分化，整个产业链都将承受生存的重压。但是房地产行业关乎国计民生，我们要以乐观和专业的态度，走好每一步。
The year 2023 will be the spring of the winter, but the bitter days will continue, with more liberal policies, more difficult markets, more divided cities, and more divided developers, with the entire industrial chain under the strain of survival. But the real estate sector is vital to the country’s livelihood, and we need to take every step in an optimistic and professional manner.
秦刚：社区营造将是城市更新发力重点
Qin Kong: Community building will be the focus of city renewal
国家信息中心国际所高级研究员
Senior Research Fellow, International Institute of National Information Centres
中房研究院ICR学术院长
ICR Academic Director, Middle House Institute
中房研究院ICR最新研究发布的《2022中国房地产新发展模式白皮书》，聚焦城市更新带来了新的发展场景、空间和新赛道。面对城市更新，首先是要扭转观念和走出误区，城市更新不是简单粗放的建设行为，要避免以更新为名破坏，守住城市更新的底线。
The White Paper on New Development Models in China’s Real Estate, 2022, published by the recent study of the Chinese Institute of Housing and Research, focuses on urban renewal and brings new development scenes, spaces, and new paths. In the face of urban renewal, the first of which is to reverse perceptions and get out of the wrong areas, urban renewal is not simply a crude construction exercise, it is to avoid destruction in the name of renewal and to keep the bottom line of urban renewal.
而要做好城市更新，社区营造是下阶段发力的重点，它是人民幸福、城市活力、低碳绿色、共同富裕、基层治理的载体。目前，我们已经看到很多成功的城市更新案例，给城市焕发了新的活力。通过城市更新还能促进共同富裕的社会目标。
For urban renewal, community-building is the focus of the next phase, and it is a vehicle for people’s well-being, urban vitality, low-carbon greenness, shared wealth, and grass-roots governance. We have now seen many successful urban renewals that give new life to cities.
鄂俊宇：养老产业的本质是服务
. Joon-woo: The essence of the old-age industry is service.
安馨康养集团董事长
Chairman of the Comfortable Care Group.
伴随我国经济愈发需要依靠科技创新带来的产业迭代升级来增强竞争力的同时，房地产业的高质量转型也须随之不断调整生存状态与发展模式，尤其依靠科技创新来完成自身迭代、价值蝶变，以及行业生态重构。
As our economy becomes increasingly dependent on the industrial upgrading brought about by STIs to enhance competitiveness, the high-quality transformation of the real estate sector will have to be accompanied by constant adaptation of its survival and development patterns, in particular by STIs to complete its own overlaps, changes in its values and ecological restructuring of its industries.
12月22日，以“存量时代，内容为王”为主题的“2022中国房地产新生态峰会暨中房研究院ICR年会”如期而至，这是一场聚焦房地产业新场景、新赛道、新物种、新生态的大会。
On 22 December, the “2022 China's New Real Estate Eco-summit and the annual conference of the Chinese Academy of Housing Research ICR” on the theme “The stock age, the content of which is the king”, was scheduled to be a conference focusing on the new landscape of the real estate industry, the new track, the new species and the new ecology.
安馨康养集团董事长鄂俊宇分享了给地产企业战略性转型、或战术性介入康养产业的一些实践。他表示，养老产业的本质就是服务，老年人、养老服务的真实需求。在健康中国的大背景下，以及本世纪最确定的一个趋势——人口老龄化，给到地产行业带来了新的发展机遇。
He said that the nature of the old-age industry is service, the real demand for old-age services. In the broader context of a healthy China, and one of the most identified trends of the century – population ageing – offers new development opportunities for the real-estate industry.
实际上在存量时代，地产企业过去很多基因优势，比如存量住宅空间，存量社区，在基于老龄化、健康产业，可以提供有价值的场景和空间，很合适介入康养领域。尤其是物业服务，2022年六部委发布了物业服务+养老服务的指导意见：物业服务要承担起社会服务的责任，这是物业企业增值服务的好契机。
In fact, in the stock age, real estate companies used to have many genetic advantages, such as stock housing space, stock communities, in the context of an ageing-based and healthy industry, that could provide valuable scenes and spaces for intervention in the area of well-being. In particular, property services were issued in 2022 by six ministries, with guidance on property services plus old-age services: property services take responsibility for social services, which are good opportunities for value-added services in property enterprises.
不过，我们也要注意盲区，一是想当然，以为是行业需求，实际上离老年人真实需求比较远。二是简单拿来，将国际项目或经验照搬不符合我们老龄化发展阶段的业态。而存量与居家适老化改造是一个好的切入点。
But we must also look to the blind, thinking, of course, that it is a business demand that is actually far away from the real needs of older persons. Second, simply, it is not in our business of ageing that international projects or experiences are copied. And stocking and home ageing are good entry points.
刘小冰：养老行业将进入中产改善时代
> : The old-age sector will enter the era of middle-life improvement
北京芳华里联合创始人兼CEO
Founder and CEO, Fanwari United, Beijing
老龄化已经是目前社会有高度共识的话题，未来10年每年将有2500万人进入退休状态，老龄化的狂潮已经到来，我们也应该关注到未来另外三个趋势：计划生育带来少子化，40年改革开放带来的大量中产阶层，以及科技发展带来的长寿化。
Ageing is the subject of a high degree of social consensus, with 25 million people retiring every year over the next 10 years, and the tide of ageing has arrived. We should also be concerned about three other trends in the future: the childization of family planning, the large number of middle classes brought about by 40 years of reform and openness, and the longevity of scientific and technological developments.
上述趋势叠加起来，让养老的大趋势一定是社会化和专业化，那么传统的养老机构不能满足中产阶级对于品质的追求，传统的养老商业模式还能支撑我们有品质的养老生活吗？答案是否定的，与地产行业发展一样，养老行业同样也面临着中产改善型时代的到来。
Together, these trends make the general trend towards socialization and specialization, so that traditional old-age institutions do not satisfy the aspirations of the middle class for quality, and the traditional business model of old-age support the quality of old-age life. The answer is no, as with the development of the real estate sector, the old-age sector is facing an era of medium-life improvement.
养老行业中，中产改善型的养老需求是客户技术最大的、红利最大的，而客户也是最愿意为品质生活去买单的，因此我们必须去创新养老商业模式。首先是照顾到底层需求，比如照护、餐饮。再往上则是生活场景的营造，社区运营，在这个基础上实现更多的营收，寻找新的盈利模式。比如打造康养方面的IP，吸引更多同龄、同频的客户进来，重塑社交圈。而这也是新的品质养老生活需求下的必然发展和选择。
In the old-age sector, the need for improved old-age pensions is the greatest and most rewarding of the clients, and the customers are the ones who are most willing to pay for quality life, so we have to innovate in the old-age business model. First, we have to take care of the bottom demand, such as nursing and catering.
闫亮：停车场REITs势在必行
阳光海天停车产业集团董事长兼CEO
Chairman and CEO of Sunny Sea Parking Industries
在数字化浪潮的驱使下，停车会更加便捷、高效，也给到行业更大的想象空间。数字化、金融化来盘活停车资产。
Driven by a digital wave, parking will be easier, more efficient, and more imaginative for the industry. Digitalization, financialization, is a way of taking over parking assets.
面临着中国数字化的巨大优势，移动互联网、移动支付，以及整体场景数字化的覆盖，对于停车场数字化要求也越来越高，出行变革产生了强烈需求，消费场景数字化趋势明显，停车场是一个很好的人车场交互的场所，“以停车场作为流量入口，车主用户作为流量入口，都是有极高的价值”。
Faced with the enormous advantages of digitalization in China, network, mobile payments, and digital coverage of the overall landscape, there is also an increasing demand for the digitization of parking lots and a strong demand for changes, with a clear trend towards digitalization of the consumer scene, which is a good place for people to interact with each other, “with the parking lot as a traffic entrance, the owner of the vehicle as a traffic entrance is of great value”.
此外，未来停车场在金融上也更具有意义，因为具有稳定的现金流，闫亮认为非常符合REITs的模式，“停车场REITs势在必行”，能够盘活存量资产，实现资产价值发现；打造资产证券化平台，推动企业循环滚动发展；还可以降低财务风险，实现经营模式转型。
In addition, future garages will be more financially meaningful because of stable cash flows, which are considered to be very consistent with the RITs model, and “reitts in the garage are imperatives”, which enable the inventory of assets and the value of assets to be discovered; build a platform for asset securitization to facilitate business cycle rolling; and also reduce financial risks and make business model transitions.
王波：房企的“三座大山”与“三大出路”
Wang Bo: The Housing Corporation's Three Mountains and Three Ways
同致集团董事长、深圳市房地产经纪行业协会副会长、
To the Chairman of the Group, the Vice-President of the Shenzhen City Real Estate Brokering Association,
中房研究院ICR大湾区分院院长、老王说房主理人
The director of the ICR Grand Bay division at the Middle House Academy.
目前的房地产市场发展趋势，开发商主要面临的三座大山：债务山、产品山和营销山。债务山是高负债高杠杆，一边是微利，一边是高负债，开发商活不下去，主要原因是开发商布局多元产业，跨度太大；房价下跌，预期降低；暴利驱使，杠杆过高。产品山则是高周转，产品同质粗放。营销山是指渠道绑架营销，开发商活不下去。
The current trends in real estate markets, with developers facing three major mountains: debt mountains, product mountains, and marketing mountains. Debt mountains are highly leveraged, on the one hand micro-loans, on the other hand high indebtedness, and on the other, developers are unable to survive, mainly because the developers have diversified their industries and have too much to cover; house prices have fallen and expectations are expected to fall; and profit-driven and leverage is too high.
未来的开发商出路在哪里？首先是转变开发模式，房地产行业将会由增量市场转向存量市场，做增量的开发商要做精细化、引领消费者需求。第二要回归产品主义，未来卖的好的房子不是传统的户型，一定是精装修，而且精装修要做到实处。第三是铸造品牌价值，未来我相信有品牌有张力，能给市场信任度的开发商才能走得更远。
What is the way forward for future developers? First, to change the development model, the real estate sector will move from incremental to stock markets, with incremental developers fine-tuning and leading consumer demand. Second, to return to productism, the future selling of good houses is not a traditional household model, must be well-furnished, and it needs to be done.
雷鸣：不再让买房人拆盲盒
Thunders: No longer let buyers unblind the box
中房研究院ICR全国验房中心主任
Director, ICR National Inspection Centre, Chinese House Institute
今天我们有一个重大举措，成立中房研究院ICR全国验房中心。最主要是基于目前全国商品房维权此起彼伏，货不对板，质量问题成为投诉焦点，没有第三方验房机构来进行整体评测和安全保障措施。其次基于投诉，目前山东官方已经介入，全面推行先验房再收房，化解交房纠纷，这给到验房世行最大最强打下了基础。我们认为先验房再收房应该全国推广，推动商品房品质再上台阶，不再让买房人拆盲盒，杜绝出现交房即维权现象。
On the basis of complaints, Shandong’s authorities are now involved in the full implementation of pre-screening and repossession of houses and the resolution of disputes over their delivery. We believe that pre-screening should be promoted throughout the country, and that the quality of the houses should be promoted to the top, so that buyers will not be allowed to unblind the boxes, and so that the right to hand over the houses is avoided.
中房研究院ICR来成立全国验房中心具有指导意义，明年我们要落实“五个一工程”。因地制宜，指定统一、灵活的全国标准，这是验房的基础。组建百城战略事业部，启动百城千店计划，百城要覆盖全国80%主流城市。和全国知名院校成立专业的验房学院，成立智库专家群，以及中国验房协会，筹划万人验房师培训计划。打造中国验房师首席媒体传播和交易平台，进行更广阔的传播。每年进行年度评比：年度中国好房子，中国工匠建筑百强，百大验房机构、中国最美验房师，将行业里的好房子、好建筑师、好验房师表彰出来，一起将验房行业做大做强。
The Chinese housing institute, ICR, set up the National Centre for Inspections, is a guide. Next year we will be implementing the “Five Ones” project. For local reasons, a uniform and flexible national standard has been set up. This is the basis for the survey.
王仁华：我国验房市场规模将逐年增大
Wang Jenhua: The market will grow every year
中房研究院ICR全国验房中心执行主任、首席技术官
Executive Director and Chief Technical Officer, ICR National Centre for Inspections, China House Institute
房地产调控不断加大，房屋质量投诉越来越多，质量较差，精装修暗藏玄机，隐蔽工程的偷工减料，水电管气不规范不合格等，都让购房者对第三方验房机构有着迫切的需求。同时对于B端开发商来说，也需要验房机构能针对其建筑质量进行查验。验房市场规模预计逐年增大。
Increased real estate regulation, the increasing number of complaints about the quality of houses, their poor quality, the fine-tuning of hidden machines, the downgrading of hidden works, and poor water and gas regulations give buyers an urgent need for a third-party inspection agency. For B-end developers, it is also necessary for them to be able to verify the quality of their buildings.
筋斗云验房是第一房旗下专业的第三方验房，核心服务内容包括分户验收、交付陪验、检测诊断。自主开发的小程序，C端客户直接线上预约获得服务，B端客户同样线上随时掌握房屋质量，形成了标准化、规范化、便捷化的验房服务体系，像“滴滴”轻松下订单来完成服务。
A self-developed sub-procedure, a direct on-line appointment of C-end clients for services, and an open-ended B-end client for the quality of the house, creates a standardized, standardized and easily accessible system of house inspection services, such as “drop-downs” to complete the service.
02
元宇宙怎么玩？
How do you play the dollar universe?
房地产行业全面转型，运用科技创新助力房企价值升维新思路，为当前地产行业“业务数字化、数字业务化”的转型逻辑提供底层科技支撑。
The overall transformation of the real estate sector, using science, technology and innovation to boost the value of housing enterprises, has provided the underlying technological underpinning for the transformation logic of “digitization of business, digitalization” in the current real estate sector.
齐东：线上获客效率该如何提升？
: How can we improve the efficiency of online access?
365淘房副董事长、365房评董事长
Three hundred and sixty-five admirals, and three hundred and sixty-five assessors.
地产流量运营在2022年大潮初起，以抖音为代表的内容视频化和以微信生态为代表的流量私域化，全新构筑了流量运营的流程闭环。过去只有平台才可以做流量运营，现在一个楼盘、KOL、公司、产品都可以做，原因是：从内容分发生态来讲，内容生成主流已经演变成OGC和PUGC，即大V和KOL，内容分发主流则是信息流算法和移动关系链。基于此革命性的变化，引流主体更为广泛，但这一表象背后的本质问题则是效率如何提升，答案是必须由互联网专业的数据平台来提升。
Real estate flows began in 2022 with videoization of content, represented by tremors, and fratricidalization of flows, represented by micro-cosms. Only the platform was able to do flow operations, and now a building, KOL, company, product can do it because, in terms of the content distribution ecology, the mainstream of content generation has evolved into OGC and PUGC, i.e. Big V and KOL, and the mainstream of content distribution is the information flow algorithm and mobile relationship chain. Based on this revolutionary change, the main subject of the flow is more extensive, but the underlying question behind this image is how efficiency can be enhanced, and the answer must be enhanced by Internet professional data platform .
李杰：流量成为房企拓客重要战略资源
365房评高级副总裁
Senior Vice-President, Room 365
在今年地产变化莫测的形势之下，很多地产项目面临获客、新渠道开拓、渠道佣金变高等各种困境，但我们地产人并没有躺平，反而都在积极寻找出路，探索流量运营获客。随着用户阅读习惯变化，从1.0文字+图片，到2.0交互，再到3.0视频，将获取信息的途径更多转移到短视频平台，因此流量成为房企拓客的重要战略资源，抖音、快手等则成为重要获客来源。未来3至5年，每一个置业顾问和项目都会逐渐形成线上获客能力。
In this year’s uncertain landscape, many property projects face difficulties in gaining access to customers, opening new channels, and turning to higher levels of commission, but instead of being flat, we are actively looking for a way out to explore traffic operators. As users’ habits change, from 1.0 text to graphics, to 2.0 to 3.0 videos, more access to information is transferred to short video platforms, so the flow becomes an important strategic resource for home developers, and shaking, fast hands, and so on, is an important source of access.
黄玉秀：视频号引流有5大秘籍
Topaz Show: video number leads to five secrets 10年产品经理、《视频号高阶运营》作者、 10 years of product manager, author of Video Number High Operation, 视频号金V博主 Video number Kim V. 目前视频号对于地产营销的重要性已经不言而喻，但视频号与其他平台有诸多不同，因此要以产品思维来运营视频号。按照互联网产品开发思维，视频号要经历定位、产品设计、开发上线、运营、迭代。具体的制作流程分别为定位、品牌建设、内容输出、高清拍摄、高效剪辑、认证的过程。聚焦到地产行业的内容，则主要可以关注政策解读、品牌宣传、业主故事、活动策划和行业热点等。而针对很多人最关注的如何涨粉的问题？我们实践过的涨粉方法包括策划活动、坚持直播、扩大私域、持续输出、线上转线下。 The importance of video numbers for the marketing of real estate is already self-evident, but there are many differences between video numbers and other platforms that allow them to operate with product thinking. In line with Internet product development thinking, video numbers are subject to positioning, product design, up-link development, operation, etc. The specific production processes are positioning, branding, content output, high-level shooting, efficient editing, certification processes. Focusing on content in the real estate industry can focus mainly on policy interpretation, brand promotion, owner stories, activity planning, and industry hot spots. 张伟琦：数字化营销如何提升业绩？ Jan Wai Qi: How do digital marketing improve performance? 远洋集团营销总监、品策及数字化营销小组负责人 Director of Marketing, Policy and Digital Marketing Group, Ocean Group 数字化营销可以提升业绩吗？可以降低渠道占比吗？这是地产行业做数字化营销时最先思考的两大问题，因此，必须搞清楚数字化营销的逻辑、路径，以及有效动作。可以看到，地产营销的地面部队正在失效，随之线上动作更加有效，比如原来线下100万份派单，1个月需要60到80个人完成，现在一场直播即可以形成千万级出单，效率更高，但是效果相对来说更难把控。 Can digital marketing improve performance? Can it be reduced? These are the first two issues to think about when the real estate industry makes digital marketing, so it is important to understand the logic, the path, and the effectiveness of digital marketing. 那么，数字化营销应该怎么做业绩，大概有获客成交的六个基本逻辑：1. 线上线下推广，打通客户的最后一公里；2、精准投放，立体式传播；3、全民经纪人模式，快速、有保障、多级分佣；4、放大传播效应，全员自媒体链路导入；5、商机洞察，大数据筛选失效客户；6、直销模式，特殊销售政策，价格引流。 So, what should digital marketing do? There are probably six basic logics for clientization: 1. Up-to-line promotion, which connects the last kilometre of the client; 2. Precision placement, which transmits in stereoscopic form; 3. People's broker model, which is fast, secure, multi-level sub-servients; 4, which magnify the dissemination effect, with full access to media links; 5, Business Insight, Big Data Screening, which has failed customers; 6, Straight Marketing Model, Special Marketing Policy, Price Influx. 刘秉林：WEB3.0在地产领域大有可为 web3研究院常务副院长 、世界元宇宙大会副秘书长 Vice-President of the Web3 Institute, Deputy Secretary-General of the World Won Cosmos Congress Web3.0以强调数据价值归属为核心，具备去中心化、数据自有、数据互联、保障隐私、高度智能和永久保存的特征。Web3.0 的主要特点是开放、隐私和共建。伴随着WEB3.0的成熟，这个新技术也有了更多的运用场景，在地产发展中的应用也大有可为，由单一传统的资产转向为多模态下的数字资产，从单一的实物价值转向多重价值的数字价值，从物理价值转向虚拟价值，再有虚拟价值回归到物理价值，构建多重价值。 With the maturity of WEB 3.0, the new technology also has more applications and potential applications in real estate development, moving from a single traditional asset to a digital asset in a multi-model setting, moving from a single physical value to a multi-value digital value, moving from a physical value to a virtual value, returning to a physical value and building multiple values. 谭贻国：元宇宙要做产业赋能 Tang State: The Yuan cosmodrome needs to be industrially empowered 深圳市虚拟现实产业联合会会长 President, Virtual Real Industries Federation, Shenzhen City “二十大”以后，立足于科技创新、智能制造的现代化产业发展将成为趋势，全球巨头企业基本都涉足元宇宙，元宇宙除了硬件之外，更多的需要内容。未来几年，房地产企业可以从内容、IP、大健康、文旅等角度去寻找新的商机，在这个过程中发现更多有趣的生态。元宇宙不是一个人、一个企业可以拥有的，需要在某个产业基础上进行赋能，因此它是一个不断迭代的产业集群、产业生态，背后需要不断的内容创意、技术创意、平台创意。 In the coming years, real-estate companies can look for new business opportunities in terms of content, IP, health, and travel, and find more interesting ecology in the process. The universe is not a human being, it is an enterprise that needs to be empowered on the basis of an industry, so it is an ever-changing industrial cluster, industry ecology, and it requires constant creativity, technological creativity, and platform creativity. 吴荫天：元宇宙如何赋能房地产？ Aghan Tian: How can the Won cosmos empower real estate? 广州凡拓数创元宇宙策划总监 Director of Genesis Planning, Vantau, Guangzhou 元宇宙该如何为房地产业赋能？元宇宙是虚拟的人+虚拟空间+虚拟其他，整合多种新技术的互联网应用形态、基于扩展现实提供的沉浸式体验、基于数字孪生技术生成的现实世界镜像，基于区块链技术搭建的经济体系，将虚拟世界的在经济和社交进行密切融合，允许每个用户进行内容生产，预计未来元宇宙将朝着“虚实共生”方向发展，向数字人+线下场景融合落地模式发展。在元宇宙最重要的产业场景运用方面，文旅、商业地产等非常需要内容模式去创新和激活客群。比如在商业地产方面，新消费人群注重体验感、故事感等消费体验，元宇宙技术可以突破情景限制，帮助实现这些体验，以此激发消费者探索和消费积极性。 The meta-cosmos is a virtual human + virtual space + virtual alternative that integrates a variety of new technology's Internet applications, an extended reality-based immersion experience, a realistic world mirror based on digital twine technologies, an economic system based on block-chain technologies, a close integration of the virtual world into the economy and society, allowing each user to produce content, and it is expected that the future meta-cosmos will move in the direction of “virtual symbiosis” towards digital + bottom-line integration patterns. In the application of the most important industrial landscapes of the meta-cosmos, content models such as travel, commercial real estate, etc., are very much needed to innovate and activate the population. In commercial properties, for example, new consumers focus on consumption experiences, such as experience, stories, etc. 齐亚晨：元宇宙助力地产升维发展 Morning Zia: Yuan cosmos aided the advancement of real estate 365房评策略及商业化中心总经理 General Manager of the 365 House Assessment Strategy and Commercialization Centre 建筑作为承载生活与发展的空间载体，从来都跟科技的发展息息相关。只不过，长久以来顺势和利润让我们忘了这一点，以至于我们已将房地产视为传统行业。进入新周期，科技创新的力量越发重要，我们希望可以通过技术商业化的力量，务实的将元宇宙相关技术的进步与地产行业的创新发展和价值升维相结合。深入研讨、整合资源，在城市更新与运营、产品研发、社区服务、商业与消费场景以及市场营销等多个领域争取落地。让优势技术可以真正精准服地服务于行业和市场。 Building, as a space vehicle for life and development, has always been linked to the development of science and technology. It is just that, for so long, the trend and profits have led us to forget that we have seen real estate as a traditional industry. 此外，会议隆重启动中房研究院ICR全国验房中心，并隆重颁发《2022~2023中国房地产流量红盘TOP100》《2022~2023中国房地产高端楼盘奖》《2022~2023中国房地产新生态领域奖》《2022~2023中国房地产优秀操盘手》《2022~2023中国房地产优秀职业经理人》《2022~2023中国房地产视频主播TOP100》《2022~2023中国房地产全国自媒体TOP100》《2022~2023中国房地产TOP自媒体城市榜单》等奖项。 In addition, the Conference re-launched the ICR National Centre for Inspections at the China House Institute and re-issued the 2022~2023 China Real Estate Flows Redboard TOP100 Award 2022~2023 China Real Estate High-end Building Award 2022~2023 China Real Estate New Eco Field Award 2022~2023 China Real Estate Excellence Exerciser 2022~2023 China Real Estate Excellence Professional Manager 2022~2023 China Real Estate Video Launch 2022~2023 China Real Estate Videos 100 2022~2023 China Real Estate Nation National Award from Media TOP 100 2022~2023 China Real Estate TOP From Media City Lists 2022~2023 China Real Estates Lists. 本文首发于微信公众号：365财经。文章内容属作者个人观点，不代表和讯网立场。投资者据此操作，风险请自担。
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