Web3.0：挣脱平台「绑架」，助力个人价值崛起，帮助更多UGC及IP创作者实现内容价值！
今年3月，中国证监会科技监管局局长姚前发表文章《Web3.0是渐行渐近的新一代互联网》，指出互联网正处在Web2.0向Web3.0演进的重要时点，加强Web3.0前瞻研究和战略预判，对我国未来互联网基础设施建设具有重要意义。
In March of this year, the Director General of Science and Technology of the China CSRC published an article, Web3.0 as a new generation of Internet, noting that the Internet is at an important juncture in the evolution of Web 2.0 to Web3.0 and that strengthening the Pre-Vision Research and Strategic Prejudice of Web3.0 is important for the future development of Internet infrastructure in the country.
飒姐团队一直密切关注着Web3.0的进展，并在之前文章——《Web3.0之中国合规生存法则》中，围绕Web3.0究竟是什么，Web3.0与元宇宙的关系，中国Web3.0产业发展现状，Web3.0是否能在中国合规生存等问题展开了详细的论述。建议感兴趣的读者朋友阅读，也许会使您对Web3.0有更加深入的理解与感悟。
Web3.0 has been closely followed by our team, and in the previous article — Web3.0 Chinese Compliance Survival Law — there is a much deeper understanding and appreciation of what Web3.0 is, the relationship between Web3.0 and the Won Universe, the current state of the Web3.0 industry in China, and whether Web3.0 can survive compliance in China.
今天，飒姐团队想就Web3.0中用户创造内容的问题，与大家再次进行一次更加集中深入的探讨。
Today, the team would like to have a more focused and in-depth discussion with you on the creation of content by the users in Web3.0.
2014年，以太坊的联合创始人以及波尔卡圆点的创建者加文·伍德，第一次公开提出了Web3.0的概念。天津大学智算学部教授李克秋曾说：“Web3.0最特别的就是，用户所创造的数字内容，所有权和控制权都归属于用户，用户所创造的价值可以由用户自主选择与他人签订协议进行分配。”
In 2014, Gavin Wood, co-founder and founder of the Polka dot, introduced the concept of Web3.0 publicly for the first time. “Web 3.0, the most special of which is the digital content created by the user, ownership and control, can be attributed to the user and the value created by the user can be distributed by the user's own choice to enter into an agreement with another person.”
正如我们之前的文章中对于Web3.0作出了形象生动的比喻：Web3.0想做到的，就是把大厂圈起来的餐厅夷为平地，建成一条人人能开馆子，各凭本事赚钱的小吃街，家家都是开放式厨房，饭菜从厨师手里端出就能送到用户桌上，钱从用户手上出去就能直接进入厨师兜里，没有中间商赚差价。这个“去中间商”的过程，也就是“去中心化”的过程。在这种情况下，数字内容不仅是简单的数据，而是所属用户的数字资产，应得到资产级别的保障。这就是Web3.0，一个自动化、智能化的全新互联网世界。
As we put it in our previous article, the graphic analogy of Web3.0 is that what Web3.0 wants to do is to level out a restaurant with a big factory, to build a place where everyone can make money, open kitchens, meals from cooks can be delivered to the user's desk, and money can go out of the user's hands to the chef's pocket, without middlemen. In this case, digital content is not just simple data, but the digital assets of the users to whom it belongs, and should be guaranteed asset level. This is Web3.0, an automated, intelligent, all-embracing Internet world.
以此来看，互联网本就是以用户为中心，随着技术以及互联网环境的发展，下一代互联网也势必会打破互联网巨头企业“绑架”用户的局面。这个趋势与局面也印证着个人价值的崛起，用户不再满足只做平台的“工蚁”，而是要“自立门户”。
From this point of view, the Internet is intended to be user-centred, and as technology and the Internet environment develop, the next generation of the Internet is bound to break the “kidnapping” of Internet users by giant companies. This trend and situation also attest to the rise of personal values, and users are no longer content with “working ants” who work only as platforms, but rather “self-supporting portals”.
从 Web1.0 到Web3.0，更加体现的是对个人创造、个人价值的重视。在Web3.0时代，个人的力量能得到更巨大的扩张。那些愿意在自己的领域贡献了内容、时间、智慧的用户，都将从这份热爱中获得回报。
, from Web1.0 to Web3.0, is more about personal creation and personal values. in the Web3.0 era, individual power can be expanded much more. Users who are willing to contribute content, time, wisdom in their own field will be rewarded by that love.
UGC，全称为User Generated Content，也就是用户生成内容，即用户原创内容。UGC是伴随着以提倡个性化为主要特点的Web2.0概念而兴起的，也可叫做UCC（User-created Content）。它并不是某一种具体的业务，而是一种用户使用互联网的新方式，即由原来的以下载为主变成下载和上传并重，用户既是网络内容的浏览者，也是网络内容的创造者。
UGC, fully known as User GenderContent, is the user-generated content, i.e., the original content of the user. UGC has emerged with the concept of Web 2.0, or UCC (User-created content), which is a new way of using the Internet, i.e., from download-based to downloading and uploading, as users are both browsers and creators of web content.
在Web2.0 的时代，UGC早已经是一个发展很成熟的概念。但是在Web2.0时代，用户创作的内容并不属于自身，其作品产生的收益绝大部分都被平台获取。用户可以是内容的生产者，但规则依然由互联网平台制定，用户缺乏自主权。根据姚前局长的文章，这种自主权的缺乏主要表现为以下三方面：用户数字身份缺乏自主权，用户个人数据缺乏自主权，用户在算法面前缺乏自主权。
In the age of Web 2.0, UGC was already a mature concept. In the age of Web 2.0, however, the content created by users did not belong to themselves, and the vast majority of the benefits generated by their work were captured by the platform. Users could be producers of content, but rules were still developed by Internet platforms and users lacked autonomy. According to former Director Yao, this lack of autonomy was manifested mainly in three ways: lack of autonomy in the digital identity of
但是在Web 3.0的时代，平台可以助力UGC创作者重新获得自主权，从而实现其创作的内容价值。
But in the age of Web 3.0, the platform can help UGC creators regain autonomy and thus realize the content value of their creation.
以较早重视到用户创造内容价值的国外游戏平台Roblox为例。Roblox 通过游戏引擎与游戏云为开发者提供实用且易用的创作工具，协助产出新颖的内容及场景。UGC 内容生产模式的本质是由玩家自行开发玩法模式以及游戏世界，降低游戏开发门槛并丰富游戏内容与生态。
Roblox, for example, provides developers with practical and easy-to-use creative tools to help produce new content and scenes. The essence of the UGC content production model is that players develop their own modes of play and the world of games, lowering the threshold of game development and enriching game content and ecology.
Roblox内设有—套 “虚拟经济系统”。在这个完备的经济系统内，玩家拥有真实的“币权”。玩家花费现实货币购买虚拟货币Robux，并在游戏中体验场景、皮肤、物品等，而平台收到Robux后会按一定比例分成给创作者及开发者。Robux可以与现实货币兑换，买入比例约为R$1=$0.01,换出比例为R$1=$0.0035。此外，Roblox还将玩家的游戏时间货币化，即玩家使用时长被折算成开发者的分成收益。因此，相较于其他UCG生态游戏，Roblox具备更活跃的创造者经济。
Roblox has a set of “virtual economic systems” in which players have real “currency rights” within a well-established economic system. Players spend real money on the virtual currency Robux, and experience scenes, skins, objects, etc. in the game, while the platform receives Robux, which can be converted into creators and developers on a percentage basis. Robux buys around R$1 = $0.01, with a ratio of R$1 = $0.035. Furthermore, Roblox monetizes the player's time game, that is, the share of the developer's profit when the player is used. , therefore, Roblox has a more active creator economy than other UCG eco games.
Web3.0有望大幅改进现有的互联网生态系统，有效解决Web2.0时代存在的垄断、隐私保护缺失、算法作恶等问题，使互联网更加开放、普惠和安全，向更高阶的可信互联网、价值互联网、智能互联网、全息互联网创新发展。但是目前在通往Web3.0的路上却仍然面对着诸多困难：
Web3.0 is expected to significantly improve the existing Internet ecosystem, effectively addressing the problems of monopolies, lack of privacy protection, arithmetic malpractice in the Web 2.0 era, making the Internet more open, inclusive and secure, and moving to higher levels of credible Internet, value Internet, smart Internet, and all-day Internet innovation. But there are still many difficulties on the way to Web3.0:
1. 基础设施与技术要素不完善
1. Incomplete infrastructure and technical elements
很多业内人士对于Web3.0的未来都抱有很高的期待，称之为下一个“互联网革命”，但目前很多技术要素与基础设施仍然不完善，如开发工具、技术标准、商业模式、分布式身份管理等均处于初级阶段，相较于中心化网络，目前的去中心化网络，在可扩展性、网络效率等方面都还有很长的路要走。
Much of the industry has high expectations for the future of Web3.0, known as the next “Internet revolution”, but many technological elements and infrastructure are still incomplete, such as the development of tools, technical standards, business models, distributed identity management, etc., at an early stage, as opposed to a centralized network, the current decentralized network, which still has a long way to go in terms of scalability and network efficiency.
2. 缺乏清晰的监管机制
2. Lack of clear regulatory mechanisms
不受监管和控制的去中心化网络，容易成为低质量内容的温床，滋生不良产物。以用户为切入点、以建设者为核心、以智能合约为重点的新型监管框架不可或缺。但是目前监管机制却一直处于缺位之中，这将对用户内容监管带来巨大阻碍，也不利于良性产业的建设与发展。
A decentralized network without regulation or control can easily become a hotbed of low-quality content and breed undesirable products. The new regulatory framework of , with user entry points, builders at its core, and smart contracts , is indispensable.
3. 用户观念改变难度大
3. User perceptions are difficult to change
Web3.0要对用户科普的内容要远远超过区块链、比特币、加密货币要科普的知识。在Web2.0时代，用户已经习惯将一切托管给中心化的第三方平台，而在Web3.0时代，必将使得用户自身发挥更大作用，但这也增加了用户更多的责任。开发者、用户与企业都面对着观念转变的问题，这些都是需要经过很长一段时间的历程才能做到。
Web3.0 has much more to do with the user’s copy than with the block chain, bitcoin, and encryption currency. In the Web 2.0 era, users are used to hosting everything to a centralized third-party platform, and in the Web3.0, it is certain that the user’s own role will increase, but it will also increase the user’s responsibility. Developers, users, and businesses are faced with problems of conceptual change, which will take a long time to achieve.
4. 行业通用标准仍然空白
4. Industry common standards are still blank
TCP/IP、HTTP、SMTP、TLS/SSL作为Web2.0的标准协议，是目前互联网开放协作的基础。与此类似，Web3.0同样需要建立通用标准，避免各分布式网络成为新的孤岛。但是目前，关于Web3.0的通用标准几乎处于一片空白中，行业内部的发展处在野蛮、慌乱的状态，这将对Web3.0的良性发展造成巨大阻碍。
TCP/IP, HTTP, SMTP, TLS/SSL, as the standard protocol for Web 2.0, is currently the basis for open collaboration on the Internet. Similarly, Web3.0 requires the establishment of common standards to prevent distributed networks from becoming new islands. At present, however, the standard for Web3.0 is almost empty, and developments within the industry are brutal and chaotic, which will create a major obstacle to the virtuous development of Web3.0.
Web3.0将带来一个与Web2.0中心化互联网架构“逆向而驰”的发展思路，能够挣脱中心化巨头的垄断，助力个人价值的崛起。尽管Web3.0距离互联网用户的日常生活还有一段路要走，但当Web3.0最终实现之时，用户将掌握数字身份的自主权，掌握个人数据的自主权，在算法面前拥有自主权，从而实现真正的互联网中的“自立门户”。
Web3.0 will bring about a “reverse-and-motivated” development with Web 2.0 centralised Internet architecture, freeing itself from the centralized monopoly of giants and contributing to the rise of personal values. Although Web3.0 is still a long way from the daily lives of Internet users, will have digital identity autonomy, personal data autonomy and autonomy before algorithms, thus achieving a true “self-reliance portal” in the Internet.
当然，在Web3.0发展的过程中，除了技术优化以外，企业最需要的问题就是合规建设。诚然，Web3.0是一项美好的创想，但在实际落地的过程中可能还会存在各种各样的问题，此时，通过合规建设实现与监管机构的有效沟通，不仅是Web3.0企业的生存法则，更是一条防止技术异化的可行之路。飒姐团队作为中国Web3.0法律合规领域的先行者、研究者和践行者，愿意用诚意和专业化的法律服务，与诸位在科技创新、金融创新的道路上双向选择，一路同行。
Of course, in the context of Web3.0 development, compliance is the most needed by enterprises, in addition to technological optimization. While Web3.0 is a good idea, there may still be a variety of problems in the actual process of landing, effective communication with regulatory agencies through compliance is not only the Web3.0 rules of existence, but also a viable way to prevent technological alienation.
以上就是今天的分享，感恩读者。
That's what we share today, the grateful reader.
来源：肖飒lawyer
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