2022年元宇宙领域，开启新征程
前言
Preface
理智看待元宇宙：元宇宙是未来互联网世界的进化，不是对现有技术的革命，大可不必将元宇宙看成新一轮“工业革命”。
A rational view of the meta-cosm: the meta-cosmos is an evolution of the future Internet world, not a revolution in existing technologies, and it would be unnecessary to view the meta-cosmos as a new “industrial revolution”.
不要相信炒作，当前大部分元宇宙依然停留在概念，尽管巨头们进军元宇宙，抢注各类商标，但是真正的元宇宙离我们还很远。
Don't believe in frenzy, most of the meta-cosmos is still in concept, and the real meta-cosmos is far from us, despite the giants' marching into it and the various trademarks.
风险依然存在：元宇宙投资无论在传统行业还是crypto领域依然存在风险，切勿轻易的FOMO。
Risks remain: investment in the meta-cosmos remains a risk, both in the traditional industry and in the area of crypto, and should not be easy for FOMOs.
元宇宙是一个新颖的名词，以至于大部分企业家在谈论元宇宙的时候都无法准确的定义它，尽管如此，他们依然坚信元宇宙是未来10年甚至更久的一个重要商业机会。毋庸置疑，元宇宙十分重要。
The meta-cosmos is a novel term, so much so that most entrepreneurs can't define it accurately when they talk about the meta-cosmos, but they still believe that the meta-cosmos is an important business opportunity for the next 10 years or more. Unquestionably, the meta-cosmos is very important.
实际上元宇宙有了一定的雏形，VR眼镜、全息投影等技术实现了元宇宙的第一步，然后我们依然需要保持警惕，元宇宙中底层的区块链技术尚未完善，想要实现媒体报道的元宇宙还为时尚早。
In fact, the meta-cosmos has a certain prototype, technologies such as VR glasses and holograms have achieved the first steps of the meta-cosm, and we still need to be vigilant, and it is still too early to achieve the meta-cosm for media coverage.
与互联网技术一样，元宇宙存在大量泡沫和不理智的投资，真正的元宇宙还需要数年的时间才能形成，所以并非所有公司都适合冠以“元宇宙”头衔。
Like Internet technology, there are huge bubbles and irrational investments in the metacosystem, and it will take years for a real metacosystem to be formed, so not all companies are suited to the title of the metacosystem.
好消息是，元宇宙领域还没有出现真正的领袖，无论你何时出发都有机会成为其中的佼佼者。
The good news is that there are no real leaders in the realm of the Woncosmos, and you have the opportunity to be a champion whenever you leave.
元宇宙给企业带来了什么？
What did the dollar cosmos bring to the company?
元宇宙强调数字原生，为每个用户打造一个虚拟的数字化世界。这是一个十分具有创意的想法，这对于当前的大部分企业来说有着非凡的意义。
The meta-cosmos emphasizes digital origin, creating a virtual digital world for each user. This is a very creative idea, which is extraordinary for most businesses today.
举个例子，现实中你想购买一套房子，你只能通过反复确认和了解房子周边的情况，想要获得入驻体现必须先购买房子。而在元宇宙中你可以使用虚拟的数字身份入住看中的小区，你也可以在两个小区之间反复对比，进而进行评估。
For example, in reality, if you want to buy a house, you have to buy a house first by repeatedly identifying and understanding the surroundings of the house. In the metaspace, you can use a virtual digital identity to fit into the area in which you see it, and you can compare it between the two subdistricts, and then evaluate it.
对于大部分企业来说元宇宙提供了更为直观的用户体验，这是一种真正意义上的用户体验。
For most enterprises, the meta-cosmos provides a more intuitive user experience, a real user experience.
元宇宙产生的机遇
Opportunities arising from the meta-cosmos
身临其境、永久存储且去中心化的数字世界对企业来说有深远的影响。
A digital world that is present, permanently stored and decentralized has far-reaching implications for businesses.
有些公司正在致力于丰富消费者体验、收集用户信息、开发数字化产品、支持元宇宙金融交易等领域。
Some companies are working to enrich consumer experiences, collect user information, develop digital products and support financial transactions in the meta-cosmos.
我们需要清晰的意识到元宇宙是一种进化而非一种革命。
We need to be clear about the fact that the meta-cosmos is an evolution, not a revolution.
30年前元宇宙概念被提出，即便如此，我们目前的元宇宙依然处于早期，头显设备、计算能力、软件协议还没能真正支持元宇宙的发展。
Even if the concept of the meta-cosmos was introduced 30 years ago, our current meta-cosmos is still at an early stage, with no real support for the development of the meta-cosmos in the form of head-signing devices, computing capabilities or software protocols.
也不必将元宇宙看做是对互联网的革命，就如同许多人说区块链是超脱于互联网之外的说法一样，将元宇宙理解为革命是一种不正确的认识。元宇宙最终会在各类技术的加持之下来到我们生活中，但是无论如何元宇宙需要基于互联网，或者说元宇宙带来的是Web3，然后会逐步对赛道进行细分。
Nor would it be necessary to view the meta-cosm as a revolution on the Internet, as many say that the block chain is above and beyond the Internet, and it would be incorrect to interpret the meta-cosmos as a revolution. The meta-cosmos will eventually come to our lives under the possession of various technologies, but in any case the meta-cosmos needs to be based on the Internet, or what the meta-cosmos brings with it is Web3, and the track will gradually be broken down.
元宇宙的关键是什么？
What's the key to the meta-cosmos?
经济
Economy
NFT、加密资产等数字资产会成为元宇宙经济中重要的一环，并且经济也是元宇宙得以发展的基础。
互操作性 Interoperability 互操作性是元宇宙的一大特点，这是一个十分有趣的提议，同时互操作性也为数据安全带来了新的挑战，未来公司之间的竞争或许将从为用户提供安全可靠的数据保障开始。 Interoperability, which is a major feature of the metacosystem, is an interesting proposal, while interoperability poses new challenges to data security, and future competition among companies may begin with providing users with secure and reliable data security. 治理 Governance 元宇宙同样需要规则，征税的规则、个人行为的规则、一切都需要规则进行约束。 The metacosystem also requires rules, rules for the collection of taxes, rules for the conduct of individuals, and rules for the regulation of everything. DAO治理是目前共识较多的一种治理方式，但是无论采用什么样的治理方式都需要保证虚拟的数字世界不能阻碍现实世界的发展。 While DAO governance is now a more commonly agreed form of governance, whatever form of governance is adopted needs to ensure that the virtual digital world does not stand in the way of real world development. 身份 Identity 当下的互联网语境下，身份通常是一个人的电子邮箱或是手机号码，在元宇宙中需要一种新的身份，它可以反映用户的行为习惯、交易习惯以及活动轨迹。 In the current context of the Internet, identity is usually the e-mail or mobile phone number of a person, and a new identity is needed in the meta-cosmos, reflecting user habits, trading habits and trajectories. 身份可以帮助企业更加直观且准确的获取用户，提升用户的使用体验。 Identity can help businesses to gain more intuitive and accurate access to users and enhance their use experience. 持久性 Persistence 虚拟的数字世界如何解决存储问题，让数字世界可以长期乃至永久的存在是元宇宙必将面对的问题。用户的身份是数字化的，行为和资产也是数字化的，这就要求元宇宙必须有良好且稳定的持久性。 How a virtual digital world solves storage problems, so that the digital world can exist in the long term and even in perpetuity, is a question that the metacosystem is bound to face. User identities are digitized, and behaviours and assets are digitized, which requires that the metacosystem be good and stable. 数字原生 Numerical 我们需要解决的不仅是如何将现实中的数字和场景映射到虚拟世界中，我们还需要让元宇宙生成自己的数字映射到现实中，只有具备数字原生能力的元宇宙才有价值。 What we need to solve is not only how to map the numbers and scenes in reality into the virtual world, but also how to allow the meta-cosm to generate its own digital map into reality, where only a meta-cosm that has digital original capacity is valuable. 主动出击，抓住机会 Strike out and seize the opportunity 文章开头说过不是所有公司都要转型成元宇宙公司，对于那些已经选定了元宇宙赛道的公司来说抓住机遇，主动出击是最好的选择。如果你问我什么时候开始探索元宇宙，那么答案一定是现在，新的一年祝大家在各自的赛道中取得优异成绩，让我们共同开启新征程，目标，星辰大海！ The article begins by saying that not all companies are going to be transformed into meta-cosmos, and that seizing opportunities is the best option for companies that have already chosen the meta-cosmos track. If you ask me when I start exploring the meta-cosmos, the answer must be now, the new year will wish you all the best in their respective races. Let's start a new journey together. Targets, Stars and Seas!
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