扫码查全流程！贝因美拟通过区块链技术打造新诚信体系

一罐奶粉，如何清晰、可靠地向消费者传递其安全信息呢？

How can a can of milk powder convey its safety information to consumers in a clear and reliable manner?

随着人们对食品安全，尤其是对母婴食品安全关注度不断提高，新信息科技不断被应用到食品追溯上。

With growing concern for food security, especially for mothers and children, new information technologies are being applied retroactively to food.

6月22日，浙江知名乳企贝因美宣布，推出国内以区块链为核心技术的奶粉区块链溯源平台，消费者通过手机扫描产品上的区块链追溯二维码，就能了解产品全流程详细信息，还能验证真伪、购买、投诉和服务互动。

On 22 June, Zhejiang's well-known dairy company, Bainmi, announced the launch of a domestic milk-powder chain traceability platform with block chains as the core technology, which allows consumers to trace two-dimensional code through block chains on mobile scanning products and to obtain detailed information on the entire product process, as well as to verify authenticity, purchase, complaint and service interaction.

率先引入区块链新信息技术进行溯源。

据专业人士介绍，区块链技术可将一罐奶粉的原料养殖源头、生产、销售、流通等各环节的信息，都记录到区块链网络中，利用区块链不可篡改的特点，确保消费者查询到的信息真实可靠。

According to professionals, block chain technology allows information on the source, production, sale, circulation, etc. of the raw material of a can of milk powder to be recorded in the block chain network, using the immutable characteristics of the block chain to ensure that the information sought by consumers is reliable and reliable.

同时，由于流程公开与账本信息的共享，每个参与者都可对各个环节进行监督，“区块链技术的透明化，使品牌和消费者得以建立完全互信的关系”。

At the same time, due to process disclosure and the sharing of accountbook information, each participant can monitor the links and “transparency in block chain technology allows brands and consumers to establish full trust relationships”.

业界认为，在母婴食品行业建区块链母婴新生态，不仅仅为消费安全升级，也为母婴产品生产安全体系提供新的模范样本。

The industry is of the view that the construction of a new ecosystem for the mother and child food chain, not only for the upgrading of consumption safety, but also for the creation of a new model system for the production and safety of mother and child products.

据了解，当前不少知名乳企均实现了从原料采购到产品销售整个过程的信息化、自动化、智能化的全程追溯系统。比如贝因美的奶粉产品在出厂前需经过60多项的指标检测，并构建起全程追溯系统，包括从原辅料来源、进货、生产、检验到销售，都有“身份证名”。

A number of well-known dairy companies are now known to have an information, automated, and intelligent back-to-back system for the entire process, from raw materials to the sale of products. For example, Bainme’s milk powder products are tested by more than 60 indicators before they leave the plant and a whole back-to-back system is constructed, including “identity cards” from the original feed source, import, production, testing, and sale.

消费者用手机扫一下二维码，即可查到全流程。

此次，奶粉区块链溯源平台借助人工智能+区块链技术，达到“物理世界+数字世界”的双重不可篡改特性，将成为保障食品安全的新手段。

On this occasion, the immutable character of the “Physician World + Digital World”, achieved by means of artificial intelligence + block chain technology, will be a new means of guaranteeing food security.

据该技术合作方杭州链生科技负责人介绍，现行的食品安全追溯技术存在先天不足，无法从根本上解决通过复制和转移防伪标志等，进行造假的问题。而区块链去中心化、不可篡改及数据加密等特性，有助于食品溯源体系形成一条信息和价值共享的链条。“该平台可以实时对于每个溯源点进行回溯和定位，从而锁定责任主体；更避免了未来真正发生安全事故或有溯源要求时，有非法操作行为的发生。”

According to the head of the technical cooperation programme, the current food safety traceability technology is inherently inadequate to address the problem of forgery by copying and transferring anti-false signs. Decentralizing, non-frozen, and data encryption features help the food traceability system to form a chain of information and value sharing. “The platform can, in real time, retrace and locate each of the trace points, thereby targeting those responsible, and avoids the occurrence of illegal operations in the future when there is a real security accident or a demand for it.”

“不管是母婴产品还是母婴服务，安全性要求极高。我们从创立伊始就对用户、顾客许下承诺，对宝宝负责、让妈妈放心。”贝因美创始人、董事长谢宏表示，该公司投入大量人力、物力，率先在食品安全方向上探索与区块链技术的结合，是对自身产品质量完全自信，更是对消费者安全的高度负责。

“Both mother and child products and maternal services, safety requirements are extremely high. From the very beginning, we made a commitment to users and customers, to be responsible for the baby, and to reassure mothers.” The founder and director of the Baymee company, Xie Hong, said that the company had invested a great deal of human and material resources in exploring integration with block-chain technologies in the direction of food security, and was fully confident in the quality of its products and, above all, responsible for the safety of consumers.

“对贝因美来说，奶粉区块链平台的建设只是一个起点。”谢宏说，该公司准备在母婴生态区块链、食品安全区块链和大健康区块链上探索落地及应用，从而打造一个基于母婴生态圈的诚信体系。

“For Bainme, the construction of the milk-powder block chain platform is only a starting point.” Xie Hong said that the company was prepared to explore land landings and applications on the chains of the mother-child eco-region, the food safety block and the larger health block, thus creating a system of integrity based on the mother-child cycling.

据资料显示，杭州链生科技由旅美科学家杨嗣超博士创办，该公司对区块链在数字资产管理、产品溯源防伪、供应链金融等方向拥有丰富的经验和深厚积累。

According to information, the Hangzhou chain technology was founded by Dr. Yang Wen, a United States scientist, with extensive experience and accumulation of block chains in the areas of digital asset management, product traceability, supply chain finance, etc.

【记者】欧志葵

O'Shea.

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