微软分享：什么是元宇宙和工业元宇宙
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元宇宙
Yuan cosmos
（映维网Nweon?2022年12月13日）Metaverse元宇宙出自作家尼尔·斯蒂芬森的科幻小说《雪崩》，自诞生迄今已有30年时间。在这一期间，我们看到过体现了元宇宙重要概念的游戏和网络，但业界甚少对其使用元宇宙这个术语。
It's 30 years since we were born. During this period, we have seen games and networks that embody the important concepts of the meta-cosm, but industries rarely use the term meta-cosm.
随着标榜为元宇宙第一股的Roblox上市，以及科技巨头Facebook改名为Meta，市场关于元宇宙的炒作和讨论层出不穷，而一系列的企业都纷纷声称自己是元宇宙企业或者正在打造元宇宙。
With the listing of Roblox, which is the first share of the Woncosmos, and the change of the name of the technology giant Facebook to Meta, the market has made a great deal of speculation and discussion about the Woncosm, and a series of companies are claiming to be or are in the process of building the Woncosmos.
显然，元宇宙是当前热门的科技流行语之一。然而，它是什么？它会彻底改变一切吗？或许是，或许不是。
Clearly, the meta-cosmos is one of the popular language of technology. But, what is it? Will it change everything completely? Maybe, maybe not.
微软认为，元宇宙将会把传统的生态系统概念扩展为21世纪的虚拟商业、社交和协作交互空间。日前，微软汽车与运输业务的资深行业数字战略师大卫·卡特谢尔（David Catzel）专门撰文探讨了元宇宙，并希望进一步激发大家对这一互联网发展的讨论。
Microsoft believes that the metaspace will expand the traditional ecosystem concept into a virtual business, social, and collaborative interactive space for the twenty-first century. Today, David Catzel, a senior industrial digital strategist in Microsoft and transport, has written a special paper on the metacosystem and hopes to stimulate further discussion of this Internet development.
什么是元宇宙？
What's a metroscosm?
根据元宇宙专家马修·鲍尔（Matthew Ball）的说法，元宇宙是一个大规模的、可互操作的实时渲染3D虚拟世界网络，可以由具有个人临场感的无数用户同步地和持久地体验，并且具有数据的连续性。
According to the meta-cosmologist Matthew Ball, the meta-cosmos is a large, interoperable, real-time 3D virtual world network that can be experienced in a synchronized and sustained manner by countless users with a sense of personal presence and data continuity.
我们将其视为一种允许持久数字表示，并与现实世界的各个方面相接的技术。对于英文Metaverse，Meta有“超越”的意思，而verse则取自“宇宙Universe”。总之，元宇宙指一个与现实世界平行的虚拟世界，可以通过增强现实（AR）和虚拟现实（VR）等技术更完整地进行体验。这种虚拟世界将接入一个社交系统和完整经济体。其中，数据、数字商品、内容和知识产权（IP）可以通过进出，而个人用户、组织和公司可以创建内容和商品的，从而确保元宇宙能够继续扩充和发展。
We see it as a technology that allows enduring numerical expressions and connects with all aspects of the real world. In English, Meta has the meaning of “beyond” and verse is taken from “cosmos Universes.” In short, metacosystems refer to a virtual world parallel to the real world, which can be more fully experienced by technologies such as enhancing reality (AR) and virtual reality (VR). This virtual world will connect to a social system and an entire economy. In which data, digital goods, content, and intellectual property rights (IP) can be accessed, while individual users, organizations and companies can create content and goods, thus ensuring that the metacosystem can continue to expand and develop.
在2014年，微软以25亿美元收购了《我的世界》背后的Mojang Studios，而团队陆续为Oculus Rift、PlayStation VR和Microsoft?HoloLens带来了VR/AR版本的游戏。
In 2014, Microsoft acquired Mojang Studios behind My World for $2.5 billion, while the team continued to bring VR/AR versions to Oculus Rift, PlayStation VR and Microsoft? HoloLens.
《我的世界》的美妙之处在于，就像乐高积木一样，它在无限的数字空间中提供了无限的可能性，允许任何人创建属于自己的元宇宙。《我的世界》每月有超过1.3亿用户，并且只是元宇宙影响我们日常生活的一个早期例子。
The beauty of My World is that, like the Lego block, it offers unlimited possibilities in unlimited digital space to allow anyone to create their own meta-cosmos. My World has more than 130 million users per month, and is just an early example of how the meta-cosm affects our daily lives.
元宇宙：互联网的演变
dollar universe: evolution of the Internet
元宇宙不会从根本上取代互联网，而是会建立在互联网的基础之上，并不断地进行变革。这是互联网的逻辑演变。正如有线网络开创了个人计算时代，移动网络增加了内容的扩散和互联网的访问，元宇宙将允许每个人持续地置身于互联网的“虚拟”版本之中，并创造更为直接的体验。
The metacosystem does not fundamentally replace the Internet, but is based on the Internet and constantly changing. This is the logical evolution of the Internet. Just as cable networks have ushered in an era of individual computing, mobile networks have increased the spread of content and access to the Internet, the metacocosystem will allow everyone to remain in the “virtual” version of the Internet and create a more direct experience.
科技正在拓宽想象力的边界
Technology is widening the boundaries of imagination.
从技术角度来看，元宇宙、VR、AR、AI和区块链的构成要素正在快速发展。VR能够使用计算机模拟生成虚拟世界的三维空间，并为用户提供视觉和其他感官刺激，令其感觉自己仿佛置身于真实场景。
From a technical point of view, the components of the meta-cosm, VR, AR, AI, and block chains are rapidly developing. VRs can use computer simulations to create a three-dimensional space in the virtual world and provide users with visual and other sensory stimulation that makes them feel like they are in the real world.
身份和经济系统将利用区块链技术建立信誉。作为在计算机网络节点之间共享的分布式数据库或账本，区块链保证了数据记录的准确性和安全性，不再需要可信的第三方。
Identity and economics systems will use block chain technology to build credibility. As distributed databases or ledgers shared between computer network nodes, block chains guarantee the accuracy and security of data records and no longer require a credible third party.
为了确保元宇宙的多样性，我们需要边缘计算技术来确保所有用户的一致体验。
In order to ensure the diversity of the meta-cosmos, we need peripheral computing techniques to ensure a consistent experience for all users.
元宇宙用例
dollar cosmos example
如果你搜索“元宇宙”，你会发现汽车行业对这个词汇的提及率都在增加。微软同样有在这一领域积极支持消费者和工业元宇宙。实际上，微软在10月的一项公告提到了与Meta的合作，双方将共同为未来的办公和娱乐提供沉浸式体验。另外，在9月的Ignite大会种，微软分享了当前工业元宇宙应用程序的示例，例如川崎重工展示了如何利用物联网（IoT）、数字孪生和混合现实来为工程师、服务技术人员和一线工人提供元宇宙协作空间。
In fact, in a October announcement, Microsoft mentioned cooperation with Meta, where both sides would share a immersion experience for future office and entertainment. Also, in September, at the Ignitite Congress, Microsoft shared examples of current applications in the industrial metaspace, such as Iota, a heavy worker in Kawasaki showing how to use the Iot, digital twin and hybrid reality to provide meta-collaborative space for engineers, service technicians and front-line workers.
汽车行业与元宇宙
Automotive industry and meta-cosmos
我们看到，在工程设计和材料实时协作的引领下，汽车行业的数字世界和物理世界正在不断融合，包括虚拟汽车设计和物理生产等领域。
We see that the digital and physical world of the automobile industry, led by real-time collaboration in engineering design and materials, is increasingly integrated, including in areas such as virtual car design and physical production.
在制造业和供应链运营中，元宇宙和数字孪生模型实现了快速生产，令所需的物理测试大大减少，从而提高了效率。通过基于物理的详细设计，厂商降低了风险并改善了质量控制，从而缩小了生产的误差范围。从产品设计到采购、制造和库存，基于元宇宙的数字孪生同时可以用于简化和优化供应链管理。
In manufacturing and supply chain operations, the meta-cosm and digital twin models have achieved rapid production, significantly reducing the required physical tests, thus increasing efficiency. Through detailed physical-based designs, manufacturers have reduced risks and improved quality control, thereby reducing the range of errors in production. From product design to procurement, manufacturing and storage, the meta-cosm digital twin can be used simultaneously to simplify and optimize supply chain management.
对于汽车销售，元宇宙正在缩小经销商和线上客户之间的差距。这个领域的2D和3D解决方案提供了车辆的虚拟浏览、虚拟试驾和复杂技术功能的可视化解释，从而为消费者创造了更流畅的客户旅程和购买体验。
For automobile sales, the metaspace is narrowing the gap between distributors and online customers. Solutions 2D and 3D in this area provide virtual browsing, virtual pilot driving and visual interpretation of complex technical functions, thus creating a more fluid customer travel and purchasing experience for consumers.
另外，行业正在探索提高车内客户体验的机会。娱乐、游戏和生产力都是潜在的探索领域，可以在适当的情况下吸引车辆乘客。在服务方面，元宇宙正在加速现有技术人员的技能提升，并支持远程虚拟诊断和车辆维修。这种无接触、无摩擦的方法将提高客户满意度和提高客户忠诚度。
In addition, the industry is exploring opportunities to improve the experience of in-car customers. Entertainment, play and productivity are potential areas of exploration that can attract vehicle passengers where appropriate. In terms of services, the meta-cosmos is accelerating the upgrading of the skills of existing technicians and supporting remote virtual diagnosis and vehicle maintenance.
运输业与元宇宙
Transport and meta-cosmos
尽管有人认为元宇宙将会提高虚拟社交的满意度，并减少对物理移动的需求，但有人则期待更高效的多模式移动未来。
While some believe that the meta-cosmos will increase the satisfaction of virtual socialization and reduce the need for physical mobility, others look forward to more efficient multi-modal moves in the future.
元宇宙将实现智能网络化、不断发展和集成的多式联运网络。通过利用机场和主要道路系统等物理基础设施的数字孪生，运输人员和货物的协调将显著改善。随着AI自动化可以动态地减少起点、站点和目的地之间的摩擦，以及随着所述服务成为元宇宙网络的一环，我们将能以越来越经济高效的方式规划和执行多种交通模式的旅程。
By taking advantage of the digital twin of physical infrastructure, such as airports and major road systems, the coordination of transport personnel and cargo will be significantly improved. As AI automation can dynamically reduce friction between starting points, sites and destinations, and as the services described become part of a meta-cosm network, we will be able to plan and implement multiple modes of transport in an increasingly cost-effective manner.
旅游和酒店业与元宇宙
Tourism and hotel industry and Yuan cosmos
尽管元宇宙不能完全取代旅行，但它可以帮助旅游业提供更好的体验，并有机会更深入地触及用户，为其带来全新的和意想不到的冒险。
While the metacosystem cannot be a complete substitute for travel, it can help the tourism industry to have a better experience and to have the opportunity to reach out more deeply to users and bring them new and unexpected risks.
元宇宙将帮助酒店业满足不断变化的客人期望。在旅行前规划领域，虚拟礼宾可以帮助旅行者对酒店客房选项、机场航站楼、目的地和景点进行虚拟三维漫游。元宇宙可以为旅行者提供选择，帮助他们清楚地感知在访问目的地时可能会发生什么。这将增强预订体验，提高客人满意度，并增加预订量。
In the area of pre-travel planning, virtual protocol can help travellers to make a virtual three-dimensional tour of hotel room options, airport terminals, destinations and attractions. The universe can provide travellers with a choice and help them to see clearly what may happen when visiting their destination.
状态：我们现在在什么位置？
State: Where are we now?
正如上面分享，今天有多个正在影响着行业的实际元宇宙场景。由于这项技术依然位于初始阶段，所以未来有大量的机会有待探索。随着相关示例的不断发展，我们看到元宇宙体验开始分类为工业元宇宙或消费者元宇宙，而这进一步定义了预期的应用。在这两种应用中，移除围墙花园对于确保持续增长和采用都非常重要。这意味着，元宇宙将需要一套相互商定的基本标准，从而支持人们能够在元宇宙中一起生活、工作和娱乐，并通过持久的数字身份和档案在不同的实例之间移动。
In both applications, removal of the fence garden is important to ensure sustained growth and adoption. This means that the metacosystem will require a set of mutually agreed basic standards that support people’s ability to live, work, and entertain together in the metacosystem and move across different examples through enduring digital identities and archives.
其他关键要素包括创作者经济、普遍接受的行为规则、对数字货币的认可和将其转换为现实世界货币的方法、数字对象所有权、安全标准和流程以及Web 3.0。
Other key elements include the creative economy, generally accepted rules of conduct, recognition of digital currencies and their conversion into real world currencies, ownership of digital objects, safety standards and processes, and Web 3.0.
Web 3.0和元宇宙
在Web 1.0中，互联网浏览器将每个人都连接在一起。Web 2.0扩展了这种连接，彻底改变了信息的可用性、速度和访问，并改变了我们与周围人和世界的联系和互动方式。
In Web 1.0, the Internet browser connects everyone. Web 2.0 expands the connection, radically changes the availability, speed and accessibility of information and changes the way we connect and interact with people around us and the world.
行业将Web 3.0称为下一代互联网。它将引入区块链等新功能，并有望令其变得更加公平、透明和分散，将权力（和数据）集中在用户手中。它将分析、理解、智能集成和解释信息，并为用户提供增强的、超个性化的和交互式的体验。
The industry calls Web 3.0 the next generation of the Internet. It will introduce new features, such as block chains, and it is expected to make them more equitable, transparent and decentralized, concentrating power (and data) in the hands of users. It will analyse, understand, intelligently integrate and interpret information and provide users with enhanced, over-personal and interactive experiences.
Web 3.0关注的是“谁将拥有和控制明天的去中心化互联网”，而元宇宙关注的是“用户体验未来互联网的新方式”。Web 3.0和元宇宙相互补充：Web 3.0是元宇宙连接的基础，而元宇宙中的创造者经济补充了Web 3.0的愿景。
Web 3.0 focuses on “Who will own and control tomorrow's decentralised Internet”, while the meta-cosmos focuses on “Users experience the new ways of the future Internet.” Web 3.0 and the meta-cosm complement each other: Web 3.0 is the foundation of the meta-cosm connection, and the creator economy in the meta-cosmos complements Web 3.0's vision.
接下来是什么
What's next?
我们只是开始触及元宇宙可能性的表面。它将继续成为一个不断发展的平台，并极大地改变我们与周围世界互动的方式。从工业元宇宙或消费者元宇宙的角度来看，我们看到了更广泛的汽车和运输行业，以及零售、银行、保险和能源等相邻行业对元宇宙能力的兴趣、应用和探索与日俱增。未来很可能是由今天元宇宙中创造的愿景所塑造。
We are only beginning to touch the surface of the possibilities of the meta-cosm. It will continue to be an evolving platform and significantly change the way we interact with the surrounding world. From the point of view of the industrial or consumer cosmos, we see the wider automobile and transport industries, as well as the growing interest in, applications of, and exploration of the meta-cosm capabilities of the neighbouring industries such as retail, banking, insurance and energy.
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原文链接：https://news.nweon.com/103356
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: https://news.nweon.com/103356
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