★2-1-2节 Web3.0的特点

Web2.0之后，就是现在了。不过就像我们之前所说的，Web3.0到底应该是以什么当作这个时代的标准，目前还没有“盖棺论定”，所以一切还有待观察……

After Web 2.0, it's now. But, as we said before, what should Web3.0 be as the standard of our time? There's no “coffin-covering” so it's still to be seen.

只是，人虽然还没死，但我们已经可以看出一些病徵了……啊呸，越说越离谱了。

It's just that, while we're not dead, we can already see some signs...

分析现在的Web3.0特性之时，有几点我们要先说清楚，以免造成误解哈。

In analysing the current Web3.0 characteristic, there are a few points that we would like to make clear in order not to create misunderstandings.

首先，关于Web3.0的定义，目前比较有公信力而且也比较具体的解释，大概就是在2019年五月，由满怀打破缺乏新意的http网址被巨头垄断与利用的IPFS(星际文件系统)官方，与其系统中的区块链应用Filecoin(档案币)经营者所举办的互联网特性研讨会了。

First, with regard to the definition of Web3.0, the current more credible and specific explanation is probably that, in May 2019, the Internet identity seminar was organized by the official IPFS (Interstellar Document System), which was dominated by a vastly uninvited web site that was monopolized and used by giants, and the network of blocks in its system that applied Filecoin (archive currency).

会中将互联网的趋势变化，订出了Web1.0到Web3.0的主要定义。现在大家在网路上所接触到的关于WebX.0啥的东西，大部分也都是参考了这次会议中所订出的内容与标准。

The meeting sets out the main definitions of Web1.0 to Web3.0. Much of what you now have online access to about WebX.0 is also based on the content and criteria set out at the meeting.

其中，Web1.0的只读特性，Web2.0的互动特性，都很清楚，也符合之前大家观察网路发展的结果。

Of these, the read-only features of Web1.0, the interactive properties of Web 2.0, are clear and consistent with the results of previous observations of the development of the web.

但是说到现在进行式中的Web3.0时，会中定出的标准就有点意思了。

But when it comes to Web3.00, it's kind of interesting to have a standard in it.

与会者在Web 2.0的读写互动之外，特别加上了另一个要素“信任”(Trust)，而整体的Web3.0特性描述则变成了“可核实的”(Verifiable)。(我觉得“诚信”更能清楚地说明其中的含义)

In addition to the reading and writing interaction of Web 2.0, participants added another element, “Trust”, while the overall Web3.0 characteristic description became “verifiable”. (I think “good faith” is a better indication of what it means.)

好了，不管各位小伴伴们了不了解这意思，简单的说，就是这些网路专家们，一致地认为，Web3.0的新趋势，就是会回归本质，开始注重“诚信”的力量啦。

All right, well, regardless of what your little companions do not understand, it is simply these Internet experts who agree that the new trend of Web3.0 is to return to its essence and begin to focus on the power of “good faith”.

“啥？诚信？老师有没有搞错？那有没有忠孝仁爱呀？有没有智仁勇呀？”

"What's the matter with you? What's wrong with you? Is there any loyalty to you?"

“那谁……敢看轻我中华优秀传统文化？你出来，我不打死你……”

"Who dares to despise my Chinese culture of excellence? Come out and I won't kill you..."

各位小伴伴们，你们可别不信呀，这个标准可是真真确确，不是信口开河的喔。

Ladies and gentlemen, don't you believe that this criterion is true, not true.

你还是不信？嗯，那么我在这里举个简单的例子吧，也许大家就会更有概念了。

You still don't believe me? Well, I'll give you a simple example here, and maybe you'll all be more conceptual.

?

从商业模式在网路上漫延开来之后，不止是网路购物大站，几乎改变了传统行销的通路，将大批原本的传统商店淘汰出局，甚至个人也利用了社交软件的便利性，开创了各形各色的电商、微商模式。这个大家应该都很熟悉了。

After the business model spreads through the Internet, more than just the Internet shopping malls, almost changing traditional marketing routes, eliminating a large number of traditional stores from the market, and even using social software facilities, even individuals have created a variety of electricity and micro-business models. This should be well known.

那么，就有个问题出现了：

So, here's the problem:

个人无论是透过之前的社交软件，或是现在流行的短视频带货，入行参与的门栏都非常低，几乎是你愿意做就能参一脚。搞得现在到处都是个人电商、微商，各种网红带货更是数量高达百万以上，放眼所及，大家都在卖东西，处处都在报好康的让你买到就赚……

The entry of individuals is very low, and it's almost easy for you to do it, whether through the social software or the popular short video tape. It's now full of personal electricians, microscopics, and all kinds of red belts with more than a million people.

那么，你会向谁买东西呢？

So, who would you buy from?

或者，从另一个角度来思考问题：

Or, think from another angle:

你仔细观察之后，惊讶地发现，有些网红带货一日成交可以超过一亿，吓了一跳之馀，你就想，这么好赚？那我也来当网红吧……(曾经这样想的人不在少数吧？)

When you look at it, you're surprised to see that some red-coloured goods can be sold in excess of 100 million dollars a day, and you're scared, and you're thinking, "That's how good it is?" So I'm going to be the red one too."

于是，紧跟而来的情景就是：当你也粉墨登场，摇身一变，成为网红之一，在手机前啄磨着怎么吆喝时……你忽然想到一个问题：凭什么人家不向别人买东西，而要向你买呀？你的特点是啥呀？是比别人便宜？比别人质优？

So, what follows is the scenario: when you come in pink, shake your face, become one of the red ones, grinding it in front of your phone... and suddenly you think of the question: Why do you buy something from someone else instead of buying it? What is your characteristic? Is it cheaper than others? Is it better than others?

比便宜的话，人家会去拼多多买库存品；比质优的话谁信你呀？哪个会说自己的商品质不优的？

If it's cheaper, they'll buy more inventory. Who will believe you if it's better? Which one will say that it's not good?

这个答案就很明显了吧？

That's the answer, isn't it?

以前推销业务员有个很重要的基本概念，那就是：“记住你不是推销产品，而是推销自己！”

Once upon a time, the salesman had a very important basic concept, which was, "Remember, you're not selling the product, you're selling yourself!"

凭什么人家要向你买东西？凭他们是你的粉丝，他们喜欢你，相信你，所以才会闻风而动，你产品还没开始举起来，就有人问你那个东西去哪里买……

Why would anyone want to buy something from you? Because they like you, because they believe you, they smell the wind, and before you start lifting your product, they ask you where you buy it.

无论是直销系统、朋友圈行销模式，网红经济……说到底，就是“粉丝经济”啦！有一群愿意相信你，跟着你走的忠实粉丝，这些行销才能行得通，点击率才能折成变现率，经济模式才能成形成功。从微商到明星，从选小队长到选大总统，都是一样的核心原理。(这个概念也就是贯穿整个“自媒体创业系统”的核心思路：先经营粉丝，然后才有商机！)

Whether it's a direct marketing system, a friend's sales model, or a net economy, or, at the end of the day, a fan economy. There's a group of big fans who want to believe you and follow you, so that these sales can work, and the number of hits can turn into a cash flow, and the economic model can be successful. From micro-business to stars, from small team leaders to big presidents. (This is the core idea that runs through the whole “self-media start-up system”: running fans before business opportunities!)

相同的商业概念，移到了现在混乱无序，虚假横飞，毫无底线的Web2.0乱象中时，是不是只有回归到诚信，才能走出一条新的出路？

Does the same business concept, which has moved to the current chaotic, spurious, unwieldy Web 2.0 chaos, lead a new way out only if it is returned to good faith?

这么一想的话，Web3.0加上了一个Trust，是不是也有点道理了呢？

Does it make sense to think that Web3.0 plus a Trust?

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