加密世界的神秘大招?揭秘造富风口上的Meme魔力
来源:Paul Veradittakit 编译:比推BitpushNews Yanan
引言
Memes(模因),作为人与人之间沟通、交流及传递文化的信息单元,近十年来与加密文化紧密相连。回溯到2014年,第一枚Meme币以轻松诙谐的方式诞生于比特币的土壤之上,标志着这一新币种的兴起。而在2021年的牛市中,Meme币的总市值更是达到了惊人的750亿美元。
近期,Meme币市场呈现出井喷式的增长态势。例如,以“Pepe The Frog”为主题的ERC-20代币,在短短不到一年的时间内,市值飙升了400%,达到20亿美元。又如在去中心化社交网络Farcaster平台上推出的描绘紫色高顶礼帽的Meme币,其市值也迅速突破10亿美元,甚至超越了Farcaster自身的市场估值。另外,一只形象为头戴针织帽的狗狗的Meme币在加密推特上迅速走红,其市值自年初至今已激增20余倍,总计达到约40亿美元。
Meme币已然成为市场的一股不可忽视的力量。在本文中,我们将深入探讨Meme币之所以能够持续存在的原因。通过构建一个更为系统的分析框架,我们将更清晰地理解Meme币的内在逻辑。同时,我们也会考察支持Meme币发展的基础设施,并进一步探讨它们在极大提升网络互动方面所起到的关键作用。
Meme币的发展离不开关注度
在Meme币市场,关注度至关重要,它引领着社区行为、激发着周边热议,并直接影响着Meme币的价格走势。
在推特等社交媒体上,我们常常看到评论区充斥着Meme币的宣传信息。这背后的逻辑很简单:Meme币的价格在很大程度上取决于其获得的关注度。关注度越高,意味着潜在的买家群体越庞大。若相关的Meme内容足够有趣或吸引人,这些潜在买家就更有可能转化为实际购买者。
为了吸引更多关注,Meme币的爱好者们不遗余力。除了在社交媒体上积极分享Meme内容,他们还通过各种创新方式为自己的代币造势。以戴针织帽的狗狗Meme币为例,其社区成功筹集了70万美元,用于在地标性的拉斯维加斯巨型球建筑上展示他们的Meme形象。这一宣传活动的效果立竿见影,币价随即上涨了25%。
有时,Meme币并不依靠自己创造关注度,而是巧妙地利用现有的热点来吸引眼球。就以PredictIt和Polymarket这样的预测市场为例,用户可以在这些平台上对总统选举结果进行投注。但与此同时,也出现了一些围绕总统候选人展开的夺人眼球的“Politifi”Meme币,其目的是根据公众对这些候选人的感兴趣程度进行投机活动。随着2024年大选的临近,这些“Politifi”Meme币的价格及其投机热度都大幅上升。
谈到哪些Meme币市场表现佳,答案显而易见:就是那些能成功吸引大众目光、汇聚最多关注度的币种。
分配机制的重要性
评估一个Meme币的价值时,其代币的分配方式往往能左右许多潜在买家的选择。
有些Meme币项目会为团队和其他活动计划预留一些代币。除了给社区成员和开发者进行空投外,他们还会留出一部分用于营销活动、团队奖励和去中心化自治组织(DAO)的运营。
这样的分配机制有两大好处。首先,为团队预留代币能激励他们更积极地投入到项目中,确保Meme币的长期发展。其次,为DAO预留的代币可以用于资助大型项目,保证整个生态的持续繁荣。
而有些Meme币,比如那个戴针织帽的狗狗的Meme币,走的是“自然发展”路线。除了用于提供初始流动性的代币外,其他代币都需要在公开市场上购买。这样的策略虽然使得项目的资金筹集和营销更具挑战性,但其公平的分配方式却赢得了众多Meme币爱好者的青睐。
Meme币交易孕育巨大的新市场机遇
Meme币市场正在迅猛扩展,当前市值排名前10的Meme币总市值已突破500亿美元大关。特别值得一提的是,Meme币在链上的交易量非常惊人。具体来讲,Solana网络的每日交易额超过10亿美元,而这其中,Meme币的交易占据了很大一部分。简单来说,Meme币对于Solana网络的高交易额有着重要贡献。你只需查看Dexscreener的前十大代币排名,这一点便一目了然。
因此,对于开发者和创业者而言,这无疑是一个蕴藏着巨大潜力的市场。那些专注于Meme币创建与交易的工具和应用正逐渐受到热捧。以Bonkbot为例,它是一个便捷的Telegram交易机器人,使用户能轻松在Solana上进行Meme币交易,在短短五个月内,其收入就已飙升至2300万美元。
如今,得益于像Bonkbot这样的交易平台的存在,交易Meme币变得越来越容易。同时,为了让Meme币的发行更加简单,相关基础设施也在紧锣密鼓地建设中。想要启动一个Meme币项目,你需要先创建一个代币,然后在Uniswap或Raydium等去中心化交易所上,利用自有资金建立一个流动性池,并开展相应的市场推广活动。
Pump.fun平台就是一个很好的例子,它为用户提供了一键发布Meme币的便捷服务。成千上万的用户已经通过这个平台成功发布了最新的Meme币,并找到了他们感兴趣的项目。值得注意的是,Pump.fun现在每天仅通过交易费用就能轻松入账数十万美元!
Meme币助力内容传播
Meme币巧妙地将网络Meme的分享乐趣和购买的经济激励结合在一起,使得普通的网络Meme变得更具吸引力。首个Meme币背后的社区通过持有这种代币获得激励,成功地将“Doge”(寓意为“太酷了”)Meme推广成了一场备受瞩目的文化传播运动,甚至还吸引了像Elon Musk这样的名人关注。如果我们能深入了解并把握Meme币激励大众传播的特点,那么,我们不仅可以增强网络Meme的传播效果,还能为加密货币领域带来新的生机。
其中,非同质化代币(NFT)就是能利用Meme币优势的一个领域。目前,在牛市期间,大多数NFT的表现都不太理想。为什么会这样呢?问题在于它们的传播受限。
虽然NFT系列的稀缺性使它们成为极好的奢侈品资产,但只有少数参与者受到激励,愿意为该系列带来曝光度。以“加密朋克”(Cryptopunks)为例,这个系列的供应量上限是10000个,虽然拥有它们象征着尊贵的地位,但这个上限也限制了粉丝数量,使得其传播范围和可见度都无法与Meme币相比。
ERC-404标准的引入,巧妙地解决了NFT的分配问题。这一新标准让NFT的部分所有权设计成为了可能,为市场带来了创新思路。诸如Pandora、DN-404以及Asterix等项目正积极探索该领域,它们尝试将NFT分割为多个份额——你也可以将这些份额看作是Meme币。这意味着,以往只能由一个人完整持有的NFT,现在可以被细分为多个小部分,供更多人持有。这样的变革不仅拓宽了NFT的受众群体,还激发了大家为NFT系列增加曝光度的积极性,同时也为那些仍愿意持有整枚NFT的人保留了独特性。
Meme币为区块链和应用注入新活力
2022年11月,FTX的破产让Solana的生态系统遭受重创,许多团队因此损失了大量资金,整个社区也陷入了低迷。由于FTX与Solana的紧密联系,这一事件严重影响了社区的信心和活跃度。然而,就在一个月后,一个有趣的转变发生了。
为了提振社区士气,Solana网络向开发者和用户空投了一种特别的Meme币,它的形象是一只活泼的橙色柴犬。这个举措不仅是为了奖励社区成员,更是为了重新点燃大家对Solana的热情。
这个策略可以说是非常有效。橙色柴犬Meme币迅速成为了Solana社区的焦点,它被广泛应用于平台上的各种去中心化金融协议和应用中。用户们发现,他们可以用这种Meme币来赚取收益,将其作为抵押品,甚至在Solana的游戏中也能使用。随着Meme币的交易活跃度和价格持续攀升,社区的热情被重新点燃,开发者的活动也日趋活跃。在这些因素的共同作用下,Solana得以在熊市中稳住阵脚。
Meme币在刺激网络活跃度方面的作用正逐渐受到业界的认可。举个例子,区块链平台Avalanche已经创建了一个1亿美元的“文化”基金来支持Meme币的发展。而Blast平台则通过向参与Meme币活动的用户奖励Blast Gold,进一步提升了用户的参与热情。另外,短视频社交平台Drakula也不甘落后,通过集成Farcaster的紫色礼帽Meme币,巧妙地吸引了更多用户积极参与互动。
这些鲜活的成功案例,不仅凸显了Meme币在提升网络互动活跃度方面的显著潜力,更为我们提供了有益的参考。因此,我建议更多的网络社区和平台能够深入思考并探索如何有效利用Meme币这一工具,来提升各自项目的活跃度。
终极思考——Meme币:隐藏的“入门级”加密货币
对于Meme币,我有这样几点感悟。
首先,Meme币的热度并未减退。我注意到,年轻一代正热衷于参与Meme币的各种活动,甚至把它当作一种新潮的社交方式。我们公司里的Z世代实习生们就经常和朋友们一起买卖Meme币,既玩得开心,又增进了友情,还一起感受了市场的涨涨跌跌。
其次,Meme币对平台和应用来说,简直是个“助推神器”。它不只是让人们更愿意分享那些搞笑的图片和视频,还给NFT项目、社交软件,甚至是整个区块链领域都带来了新机会。
以太坊的创始人Vitalik Buterin也说过,Meme币其实有很多用途,比如做慈善或者玩那种休闲社交小游戏。他的这一观点很有意思,值得大家深入思考。
但话说回来,我觉得Meme币的作用还不止这些。它看起来好像就是个让人放松、娱乐的“小玩具”,但实际上,它可能会是加密行业的“特洛伊木马”——悄悄地把新一代的年轻人带进DeFi应用和整个Web3的世界。简单来说,Meme币让加密货币变得更有趣,也为加密货币领域注入了新的活力与可能性。
As an information unit of communication and cultural transmission between people, meme has been closely linked with encryption culture in recent ten years. Back in, the first coin was born on the soil of bitcoin in a relaxed and humorous way, which marked the rise of this new currency. In the bull market in, the total market value of coins reached an astonishing $100 million. Recently, the coin market showed a blowout growth trend. For example, the market value of tokens with themes soared to $100 million in less than a year. Another example is the coin depicting purple top hat launched on the decentralized social network platform, whose market value has quickly exceeded 100 million US dollars, even exceeding its own market valuation. Another coin with the image of a dog wearing a knitted hat has quickly become popular on encrypted Twitter, and its market value has more than doubled since the beginning of this year, totaling about 100 million US dollars. The coin has become a force to be reckoned with in the market. In this paper, we will deeply discuss the reasons why the coin can continue to exist by constructing a more systematic score. Analyzing the framework, we will understand the internal logic of currency more clearly. At the same time, we will also investigate the infrastructure supporting the development of currency and further discuss their key role in greatly enhancing network interaction. The development of currency can not be separated from attention, which is very important in the currency market. It leads the community behavior, stimulates the surrounding hot discussion and directly affects the price trend of currency. On social media such as Twitter, we often see that the comment area is full of publicity information of currency, and the logic behind it is very simple. To a great extent, it depends on the degree of attention it gets. The higher the degree of attention, the larger the group of potential buyers. If the relevant content is interesting or attractive enough, these potential buyers are more likely to turn into actual buyers. In order to attract more coin lovers, they spare no effort to actively share the content on social media, and they also create momentum for their tokens through various innovative ways. Take dogecoin with knitted hats as an example, its community successfully raised $10,000 for the landmark Las Vegas. The effect of the publicity campaign to display their image on the giant ball building was immediate, and the price of coins rose immediately. Sometimes, coins did not rely on themselves to create attention, but skillfully used existing hot spots to attract attention. For example, users can bet on the presidential election results on these platforms, but at the same time, some eye-catching coins around presidential candidates appeared, with the aim of speculating according to the public's interest in these candidates. With the approaching of the general election in 2008, the prices of these coins and their speculative enthusiasm have risen sharply. When it comes to which coins perform well in the market, the answer is obviously the importance of the currency distribution mechanism that can successfully attract the public's attention and gather the most attention. When evaluating the value of a coin, the distribution method of its tokens often affects the choice of many potential buyers. Some coin projects will reserve some tokens for teams and other activity plans. In addition to airdropping them to community members and developers, they will also set aside some for use. The distribution mechanism of team rewards for marketing activities and decentralized operation of autonomous organizations has two major advantages. Firstly, reserving tokens for teams can encourage them to participate in projects more actively to ensure the long-term development of coins. Secondly, the reserved tokens can be used to fund large-scale projects to ensure the sustainable prosperity of the whole ecology. Some coins, such as the dog wearing a knitted hat, take a natural development route, and all other tokens need to be purchased in the open market except for those used to provide initial liquidity. Although this strategy makes the fund-raising and marketing of the project more challenging, its fair distribution method has won the favor of many coin lovers, and the coin trading has nurtured huge new market opportunities. The currency market is expanding rapidly at present, and the total market value of the top coins in the market value ranking has exceeded 100 million US dollars. It is particularly worth mentioning that the transaction volume of coins in the chain is amazing. Specifically, the daily transaction volume of the network exceeds 100 million US dollars, and the transaction of coins accounts for a large part. In short, the currency is high for the network. The transaction volume has an important contribution. You only need to check the ranking of the top ten tokens, which is obvious at a glance. Therefore, it is undoubtedly a market with great potential for developers and entrepreneurs. Those tools and applications that focus on coin creation and trading are gradually gaining popularity. For example, it is a convenient trading robot that enables users to easily trade coins on the Internet. In just five months, its income has soared to 10,000 US dollars. Now, thanks to the existence of trading platforms like this, trading coins are becoming more and more popular. It's getting easier and easier. At the same time, in order to make the issuance of coins easier, the related infrastructure is also under intensive construction. To start a coin project, you need to first create a token, and then use your own funds to establish a liquidity pool on the decentralized exchange and launch the corresponding marketing platform. It is a good example. It provides users with a convenient service of issuing coins with one click. Thousands of users have successfully released the latest coins through this platform and found them interested. Interesting projects are worth noting. Nowadays, hundreds of thousands of dollars can be easily credited only through transaction fees to help content spread. Coins skillfully combine the sharing fun of the network with the economic incentives to buy, making the ordinary network more attractive. The community behind the first coin has been motivated by holding this token, which has successfully promoted the moral to be too cool into a high-profile cultural communication movement and even attracted the attention of celebrities like this. If we can deeply understand and grasp it, The characteristics of currency encouraging mass communication, then we can not only enhance the communication effect of the network, but also bring new vitality to the cryptocurrency field. Among them, non-homogeneous tokens are an area that can take advantage of the advantages of currency. At present, most of the performances are not ideal during the bull market. Why is this? The problem lies in their limited communication. Although the scarcity of the series makes them excellent luxury assets, only a few participants are encouraged to bring exposure to the series. Take cryptopunk as an example The supply ceiling of this series is a symbol of noble status, but it also limits the number of fans, so that its spread scope and visibility can not be compared with that of coins. The introduction of the standard has skillfully solved the distribution problem, and this new standard has made it possible to design part of the ownership, which has brought innovative ideas to the market. For example, and other projects are actively exploring this field, and they are trying to divide these shares into multiple shares. You can also regard these shares as coins, which means that what used to be held by only one person can now be subdivided into multiple small parts for more people to hold. This change has not only broadened. 比特币今日价格行情网_okx交易所app_永续合约_比特币怎么买卖交易_虚拟币交易所平台
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