大多數名人Meme都歸零了，為何Iggy Azalea的$MOTHER卻成功了？
原文作者：TPAN
Original author: TPAN
原文編譯：深潮TechFlow
This post is part of our special coverage Syria Protests 2011.
今天的文章聚焦在過去一週備受爭議的memecoin——$MOTHER。透過分析Iggy Azalea 的策略，我們或許能從中學到一些東西，也許只是也許，$MOTHER 還有更多值得探究的地方。本文詳細講述了名人幣的現狀及Iggy Azalea 是如何透過對專案的持續投入，使她的memecoin MOTHER 脫穎而出的。
Today’s article focuses on the controversial memecoin-$MOTHER over the past week. Through an analysis of Iggy Azalea’s strategy, we may have learned something from it, perhaps just, that there is more to explore. This is a detailed account of the current state of the celebrity coin and how Iggy Azalea was able to take out her memecoin MOTHHER through continuous input into the project.
名人涉足加密貨幣和Web3 已久，通常與詐騙和「跑路」事件聯繫在一起。幾年前，當NFT 盛行時， 許多名人抓住機會卻未能持之以恆地投入，如今他們幾乎不再涉足NFT 領域。例如，克里斯蒂亞諾·羅納爾多在Binance 上獨家發行的NFT 集合截至昨天僅售出9000 美元。
Celebrities have been involved in encrypted currency and Web3 for a long time, often linked to fraud and "runway" events. A few years ago, when NFT was prevalent, many people seized the opportunity but were unable to sustain their involvement, and now they are almost no longer in the NFT domain. For example, Cristiano Ronaldo's unique NFT collection on Binance has been sold up to yesterday 隨著NFT 失寵，memecoin 快速填補了這一空缺。透過pump.fun等工具，任何人都可以輕鬆發行memecoin。名人們自然也抓住了這個機會快速獲利。 With NFT being spoiled, memecoin quickly fills the vacancy. Through tools such as , anyone can easily use memecoin. 在過去的一個半星期裡，我們見證了一波名人紛紛入場： In the past week and a half, we have witnessed a wave of celebrities entering: Caitlyn Jenner （5 月 26 日） Caitlyn Jensen (26 May) Rich The Kid （5 月 27 日） Rich The Kid (27 May) Iggy Azalea （5 月 28 日） Iggy Azalea (28 May) Moneybagg Yo (帖子已被刪除） Moneybagg Yo (post deleted) Lil Pump ( 5 月 29 日，貼文已刪除） Lil Pump (29 May, post deleted) Trippie Redd ( 5 月 29 日，貼文已刪除） Trippie Redd (29 May, post deleted) Davido ( 5 月 29 日） Davio (29 May) 那麼，他們表現如何？ So, how did they do? Iggy 的MOTHER 幣是個例外，截至本文撰寫時，其市值為1.91 億美元。 The exception is the MoTHER currency of Iggy, which, at the time of writing, had a market value of $191 million. 等等，Iggy Azalea 是誰？ Wait, who's Iggy Azalea? Iggy Azalea是2010 年代大家喜愛的澳洲女饒舌歌手，擁有《Fancy》和《Black Widow》等熱門單曲。 Iggy Azalea, the favorite Australian female rapper in the 2010s, has popular monologues like "Fancy" and "Black Widow." 為什麼其他名人幣都表現不佳，而MOTHER 在同一時間段內卻穩步上升？ Why did all the other famous coins fail, and MOTHER has risen steadily in the same time frame? 簡單的答案是：她對這個計畫保持了投入。 The simple answer is that she kept her input into the project. 幾乎所有這些名人都放棄了他們發行的代幣（在出售代幣並賺取6 到7 位數的過程中），許多人在第一天內就退出了。 Almost all of these celebrities gave up the tokens they issued (in the process of selling the tokens and earning six to seven digits), and many of them quit on the first day. 我知道稱一個發布了10 天的memecoin 的名人為“投入”是荒謬的。大多數新年新希望都能持續超過10 天，哈哈。但在一個我們經常以絕對標準看待事物的世界裡，相對而言，這其實（悲哀地？）令人印象深刻。這一點不容忽視。 I know it's ridiculous to call a celebrity who has published a 10-day memecoin “input.” Most New Year’s hopes last more than 10 days, huh? But in a world where we often look at things with absolute standards, this is quite impressive. 提醒一下：我們是在相對意義上討論，Iggy 是新手。 A reminder: We're talking about relative meaning, Iggy is a newcomer. 查看她的X 帳號，它全是關於MOTHER 的，並刪除了5 月29 日之前的所有帖子，也就是代幣發行的那天。聽起來很簡單，但請記住她有760 萬粉絲，總共發布了2245 篇關於MOTHER 的貼文（包括轉發、引用等）。 將她的流量引向名人幣 Lead her flow to celebrity coins. 雖然X 是主要關注點，因為它與受眾契合，但Iggy 還在她的Instagram上放置了MOTHER 的Telegram 頻道鏈接，並暫停了她的OnlyFans ，讓粉絲們前往Telegram 頻道。 Although X is the main focus, because it fits with the audience, Iggy has also placed on her a Telegram channel link to MOTHER and suspended her 收入最高的OnlyFans 創作者之一，真是厲害） "A href ="https://medium.com/@Agency-Onlyfans/top-10-highest-earning-onlyfans-creators-and-their-monthly-income-in-2024-62f182c97685" Target="_blank"rel="noformlow" >one of the highest-income OnlyFans creators Iggy 出現在多個社區的Spaces 中。我剛好 聽了一次（從第12 分鐘開始），不得不承認，她看起來真的很真誠。以下是一些要點： Iggy appeared in several community spaces. I just happened to hear 她從她的商業經理那裡學到了更多關於加密貨幣和Web3 的知識，但想知道“這其中還有什麼更多的內容？” She learned more about encrypt currency and Web3 from her business manager, but wondered, "What's more about it?" 透過讓她的朋友們入駐，她分享了一些關於摩擦點的寶貴見解。如果你正在開發消費者錢包或交易產品，這可能是一個值得加倍關注的點： Through her friends, she shared some valuable insights about friction points. If you're developing a consumer wallet or trading a product, this could be a point worth paying more attention: 如何購買Solana？ How to buy Solana? 什麼是滑點？ What's a slide? 她計劃透過她的經理與更大的名人合作 She's planning to work with a bigger celebrity through her manager. 她希望專注於除了拋售代幣之外的其他收入來源，因為拋售是不可持續的 She wants to focus on sources of income other than the sale of tokens, because the sale is unsustainable. 未來幾週將推出兩個非加密項目（行動網路和數位贈禮/眾籌），兩者都將整合加密支付，包括MOTHER Two non-encrypted items (action networks and digital gifts/public fund-raising) will be launched in the coming weeks, both of which will be combined with encryption payments, including MOTHER 她在數位世界中長大，每天午餐時間回家在線上聊天和瀏覽音樂論壇 She grew up in the digital world, went home every lunch to chat online and browse music forums. 在Telegram 聊天中，Iggy 經常與社群互動，並透過語音訊息回覆。 In Telegram chats, Iggy often interacts with the community and replies through voice messages. 她還將在明天發布的Threadguy 播客中亮相。 She will also show her face in tomorrow's . 上週，Iggy 發起了一項倡議，如果有名人拋售他們的memecoin ，她將銷毀一些自己的代幣。今天早些時候， Hulk Hogan成為這個俱樂部的新成員，這意味著一件事： Last week, Iggy launched an initiative that if celebrities sell their memecoin. Earlier today, Hulk Hogan > became a new member of this club. 銷毀證明交易 Disruption of the transaction. 這項倡議將一個完全負面的事件轉化為對不同社區有正面影響的事件。在糟糕的情況下盡量做到最好，對吧？ This initiative translates a completely negative event into one that has a positive impact on different communities. 隨著大量低品質的名人幣騙局出現，它們自然應該受到懷疑。 Vitalik和Hayden Adams都對這一最新潮流發表了反對意見，我同意他們的看法。 With the emergence of a large number of low-quality celebrity currency scams, they should naturally be suspected. Vitalik and Hayden Adams both expressed their opposition to this latest trend, and I agree with them. 有趣的是，Iggy 剛推出了MOTHER的網站，商品只能用MOTHER 購買。這是推動事情朝著Vitalik 所說的更好方向發展的許多步驟之一。 Interestingly, Iggy just launched the MOTHER website, where goods can only be bought with MOTHER. This is one of many steps to move things in the better direction of Vitalik. Iggy 和MOTHER 能否打破名人幣的趨勢？現在才過了10 天，時間會告訴我們答案。 Can Iggy and MOTHER break the trend of celebrity coins? It's only been 10 days, and time will tell us the answer.
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