大家观察 ｜ 徐立春：区块链与溯源
根据根源链联合创始人徐立春先生2018年8月18日晚间在DAGA | Blockchain & AI （核心群）的在线分享整理。
based on the online sharing of Mr. Seo Lichun, Founder of the Roots Chain, on the evening of 18 August 2018 at DAGA Blockchain & AI (Column).
大家晚上好：
Good evening, everyone:
? ? ? 我是徐立春，跟郭老师一样，都是根源链的社群发起人之一。 很荣幸获得如此宝贵的机会，跟大家交流区块链技术在溯源领域的应用。
I am Seo Li-chun, like Mr. Kwok, one of the community’s initiators of the chain of origin. It is a privilege to have such a valuable opportunity to share with you the application of block chain technology in the field of traceability.
今天，不做路演，不打广告，只作为郭老师DAGA社群的受益者之一，讲讲区块链+溯源的疗效哈，也希望大家能够积极地互动，批评与斧正。
Today, as one of the beneficiaries of Mr. Kwok's DAGA community, there is no road show, no advertising, and it is hoped that you will be able to interact actively, critical and positive.
我本人13年开始接触区块链，刚开始做了一段时间的融资融币（比特币），后来因国家政策原因，就回顾到了正常的工作状态，先后在金融机构、互金平台等地方任职，有一定的技术、产品设计及运营背景。正是由于有了金融产品的经历，所以比较擅长将区块链技术与传统产业进行结合、融合的应用实践。目前是中国区块链研究联盟高级研究员、科达集团快链区块链研究院学术委员会的副主任，中国航天信息的外部区块链专家顾问成员之一，得到了大家的抬爱
I myself began contacting the block chain in 13 years, starting with a period of financing monetization (bitcoin), and then, for reasons of national policy, went back to normal working conditions, working in financial institutions, inter-fund platforms, etc., with a certain technical, product design and operational background. It was because of the experience of financial products that I was better at integrating and integrating block chain technology with traditional industries.
好了，言归正传。今天我的分享方式有一点特别。先抛观点，再进行论证。是一种无序化方法，方便大家分片化理解。
Okay, let's get this straight. There's something special about the way I share it today. Let's get out of perspective and then argue. It's a disorderly way of understanding.
（一）、区块链+ 溯源，不能解决被溯源产品（或信息）的真假和品质好坏问题，只作为数字化存证工具，方便大家进行回溯、追踪等。
平时跟大家交流时，都会被问到：如何解决上链之前的真假问题。其实，这是不正确的，是对区块链在溯源应用上的理解走进了基于消费预期的误区。
When you talk to people, you're asked how to solve the real problem before the upper chain. In fact, it's not true, it's the understanding of the chain of blocks for retroactive application that goes into the wrong zone based on consumption expectations.
本质上，区块链+溯源是从时间和空间的二维角度，对产品（或信息）的生产、流通和消费过程进行记录，且不可窜改，这个过程可能会涉及物联网设施，目的是实现用技术来讲述产品（或信息）的品牌故事，让大家可以客观了解产品（或信息）的价值。
In essence, the block chain + retrospectively records the process of production, circulation and consumption of products (or information) from a two-dimensional point of view of time and space, and cannot be tampered with. This process may involve material networking facilities, with the aim of achieving a technology-based branding of products (or information) so that the value of products (or information) can be objectively understood.
“客观”的意思：真的就是真的，假的就是假的；好的就是好的，劣质的就是劣质的。
means "objective": it's true, it's fake; it's good, it's bad.
我认为技术永远不会作恶，作恶的是使用技术的人。如果想解决上链之前原始性问题，需要脱离人的参与，全过程均采用技术方式实现。
I think technology will never work, and it's the people who use it . If you want to solve the primitive problems before the chain, you need to be out of people's hands, and the whole process is done in a technological way.
如果这样，成本会成为至关重要的应用区块链+溯源技术的决策性元素，如果标的产品（或信息）附加值不足以覆盖成本时，应用价值不大，就很难实现落地，就无法被溯源、被管理、被了解，从而最终产品（信息）被消费、管理能力被提升、运营管理成本被节约。
If so, the cost would become a decision-making element of the critical application block chain + traceability technology, and if the value added of the targeted product (or information) is not sufficient to cover the cost, the application would be of little value, it would be difficult to land and would not be traceable, managed and understood, resulting in consumption of the final product (information), upgrading of management capacity and savings in operating management costs.
曲永峰：我也觉得区块链解决不了真假，只要有人为输入就有作假可能。
: I don't think the block chain solves the real problem. It's possible to fake the input as long as someone comes in.
那么，切实可行的方法是：根据标的产品（或信息）的附加值空间来进行溯源深度的控制。
The practical approach, then, is: controls the trace depth based on the value added space of the target product (or information) .
区块链化后，您要为自己上链的信息和数据资料负责。当遇到消费投诉、政府监管盘查等问题时，区块链技术的不可窜改的存证特性会增加您的造假成本。
When a block is chained, you are responsible for information and data on your upper chain.
区块链+溯源是通过增加造假成本的方式来达到优化劣币驱逐良币的市场环境。并不能直接解决标的产品（或信息）的真假及品质问题。
The block chain + retrospectively achieves a market environment that optimizes the expulsion of cheap currency by increasing the costs of counterfeiting. does not directly address the authenticity and quality of the target product (or information).
（二）、大家理解的溯源，不应包含防伪技术。防伪技术是相对独立的管理工具；
当您的品牌具有消费价值时，或者当您的供应链条较为复杂时，会存在伪劣假冒的问题。而溯源技术本身不能直接解决伪劣假冒的问题。原因在于面向消费者的溯源承载媒介（二维码、EPC电子标签、盛器与包装媒介等）是可复制或可重复利用的，但消费者的辨识能力不足，容易形成造假空间。
There is a problem of hypocrisy when your brand has a consumer value, or when your supply chain is more complex.
这个问题，需要引入防伪技术，与溯源进行结合。它可能是物理的防伪标识，也可能是一种供应链管理机制或是一种消费闭环激励措施等。
On this issue, needs to introduce anti-false techniques that combine with retrospective sources . It may be a physical anti-false mark, a supply chain management mechanism or a consumer closed-door incentive, etc.
这是第二个观点。
That is the second point.
也欢迎大家斧正哈。
We also welcome you all.
下面讲第三点哈
Let's get to the third point.
（三）、目前市场上区块链+溯源的定义相对较窄，被溯源的对象不仅仅是针对物理层的实物产品，还应该囊括纯线上的信息及数据服务等。
随着信息化时代的发展，各类社会活动均会产生大量的信息和数据，如金融服务、 大宗交易、商品贸易、日常消费、产品质量与供应链管理、社交互动、电子政务、游戏活 动以及物联网/互联网安全等。
As the age of information evolves, a wide range of social activities generate a wealth of information and data, such as financial services, bulk trading, commodity trade, day-to-day consumption, product quality and supply chain management, social interaction, e-government, play dynamics and physical networking/Internet security.
这些信息数据往往经过了各种各样的“包装”变成了一种可以交易的资产被社会广泛地接受。
This information data is often transformed through a variety of “packagings” into a tradable asset that is widely accepted by society.
数据变成资产后,具备了流动性,金融属性就变得很强,?围绕数据进行交易成为了催生信息产业升级的元力。
When the data becomes an asset, financial attributes become strong. Trading around the data becomes the motivator for upgrading the information industry .
同时，也成为了滋生信息的暗网交易、个人隐 私数据泄漏、基于大数据杀熟营销、行业溯源造假等一些灰色的产业生态。
At the same time, it has become some grey industrial ecology, such as dark web trading that breeds information, private personal data leaks, big data-based marketing, industry backstabbling, etc.
另外，由于行业竞争力加剧,社会信用机能不足、企业保护商业隐私等原因使得业务发展过程产生的数据和信息无法联通、不能共享与交换,成为了制约大数据产业应用的障碍。
In addition, data and information generated by business development processes are not connected, shared and exchanged due to increased industrial competitiveness, inadequate social credit functions, and business privacy protection, which constitute barriers to the application of large data industries.
如何明确数据信息主体、客体的权责边界；如何形成良好的数据开发和使用氛围，处理好安全和发展的关系。区块链+溯源（确权登记）可以得到很好的应用，针对2C的信息溯源应用市场空间巨大。
How to identify the boundaries of authority and responsibility of data information subjects, objects, and how to develop a good data development and use climate that addresses the relationship between security and development. block chains + traceability (recognizing registration) can be well used and the market space for the application of information back to 2C is vast.
这是第三个观点。
That is the third point.
欢迎大家交流哈。
Welcome to the exchange.
（四）、区块链+溯源，有必要引入通证经济逻辑，只有这样才可以有效推动应用溯源技术去证明产品（信息）的价值过程，同时可以低成本的避免伪劣假冒乱象。
目前，市场上的溯源产品应用从一定意义没有形成有效闭环，原因在于消费端用户还没有形成通过使用查询工具来了解产品详情的习惯以及动力。
At present, market-based retroactive product applications do not form an effective closed circle because consumer end-users do not have the habit and motivation of using query tools to obtain product details.
缺失消费端的数据，会让应用溯源技术的价值大打折扣。试想，当我们证明标的产品（或信息）具有高附加值之后，却没有让促进消费（销售）来帮助它们实现价值变现，标的产品（或拥有信息）的主体是否会重新思考和评估是否接受溯源的服务呢？
Missing consumer end data greatly diminishes the value of applying traceability technology. Imagine, when we prove that the target product (or information) has a high value added but does not allow consumption promotion (sales) to help them realize value realization, whether the subject of the target product (or possession of information) will rethink and assess whether it is subject to retroactive services.
区块链的通证经济逻辑恰好可以有效弥补这个问题，用消费挖矿（返币）的方式驱动消费端使用查询工具了解标的产品（或信息）的价值所在，从而进一步认可品牌价值，达到消费甚至持续消费的目的。
The merciless economic logic of the block chain can effectively remedy the problem by driving consumption end-use search tools to understand the value of the target products (or information) in a consumer-mining (recording) manner, thereby further recognizing brand value and achieving consumption and even sustained consumption.
有了消费端的数据之后，被溯源的标的产品（或信息）主体可以借助大数据、人工智能等技术进行精准市场投放和营销，并可以继续使用“消费即挖矿”增强消费者的品牌依赖度，还可以使用“推广即挖矿”来促进品牌的间接被动营销。
With end-of-consumption data, subject-matters (or information) that are traced can use such techniques as big data, artificial intelligence, etc. for precision market placement and marketing, and can continue to use “consumption or mining” to increase consumer brand dependency, as well as “promotion or mining” to promote indirect passive marketing of brands.
另外，因为发售（发行）生态token，并通过合理的方式让它在特定平台具有流通性，成本较高。引入通证经济逻辑之后，形成了一个技术壁垒，天然具有防伪造假的能力。
In addition, the marketing (issuing) ecotoken is more costly because it is distributed in a reasonable way on a particular platform. The introduction of a mediocre economic logic creates a technical barrier that is naturally capable of preventing counterfeiting.
最后，有通证支撑后，因为参与记账的节点利益不一致性，让基于区块链技术的溯源信息更具有可信度。
Finally, as a result of the lack of consistency in the interest of the nodes involved in bookkeeping, back-to-back information based on block chain technology has become more credible.
因此，在设计区块链+溯源应用过程中，有必要引入通证。
Therefore, it is necessary to introduce hyphenation in the design of block chain + retroactive application.
以上，是第四个观点。
That is the fourth point.
（五）、给做溯源或尝试做溯源的建议
区块链技术在溯源领域的应用空间大，大家在发起区块链溯源项目时一定要考虑2B的2C场景，以及直接2C的场景应用，因为流量依然是王道。
The application of block chain technology in the field of traceability is large, and it is important that 2C scenarios of 2B, as well as direct 2C scenarios, be taken into account when initiating block chain traceability projects, since the flow is still Wang Tao.
接下来先做一个广告，再做几个案例分享，
We'll start with an ad, and we'll share a few cases.
（六）、广告时间
根源链是做信息溯源、数据确权与交易的公有链基础设施，主网1月上线，目前记账节点近4000个，应用参与者接近50个，是一个有价值的公有链网络。
The chain of origin is a public chain infrastructure for information traceability, data validation and transactions. The main network, which is online in January, currently has close to 4,000 nodes of accounts and close to 50 participants in applications, is a valuable public chain network.
欢迎大家来聊骚。
Welcome to the chat.
（七）应用案例分享
2B + 2C 的 区块链 + 溯源 + 游戏 的产品设计： 区块链鸡游戏， 该游戏是一个传统（古典）的上市企业在根源链基础之上实现的应用。
2B + 2C block chain + retrospective + game product design: block chain chicken game, a traditional (classical) listed enterprise application based on the root-source chain.
2B： 销售鸡 及 鸡蛋，将自己的养鸡场变成自己运营的养鸡场，通过游戏环节，采用订单方式销售鸡和鸡蛋，达到产业升级转型的目的。 该模式具有超强的复制性。
2B: Selling chickens and eggs , turning their own chicken farms into their own operating chicken farms, selling chickens and eggs through the game chain by means of orders, for the purpose of industrial upgrading transformation, a model that is extremely replicable.
张添：游戏。。。有些意思。如果项目线下太重，可以用游戏强化线上粘度，是个好主意。以鸡为抵押品的token模型。
It's a game. It's a game. It's a game-enhanced game. If it's too heavy, it's a good idea. A token model with chicken as collateral.
2C : 参与线上游戏，通过玩游戏的过程，领养线下实体鸡，并根据鸡下蛋的科学数据享受所购买鸡的产蛋权。 玩游戏的过程可以获得token ，下蛋即挖矿。该token支持交易所的品台币、社群的币、也支持根源链的BSTK 。
2C: Participation in online games, adoption of real chickens under the line, and enjoyment of the right to produce chickens on the basis of scientific data on chicken eggs. The game can be played with token and eggs are mined. The token supports the exchange's Taiwan coins, the community's coins, and the root chain of Bâlón.
线上与下线鸡的关联将采用溯源物联网技术。每一只鸡在线上具有唯一的身份标识。线上鸡有命数设置，线下有保险进行保障。
Each chicken has its only identity on-line.
线上游戏设置商店功能，可以买卖鸡，买卖鸡蛋、用token的方式。 这样可以促进token的流通性。
Online games set up shop functions, can buy and sell chickens, eggs, and token, which promotes token circulation.
除此之外，设计了试养体验、社交功能，增加游戏的趣味性。 该项目是一个很好的区块链助力实体经济转型的案例。也是很容易实现的区块链技术应用。
In addition to this, testing experiences, social functions, and games are designed to increase fun. The project is a good case of block-chains contributing to the transformation of the real economy. It is also an easy-to-be application of block-chain technology.
这个游戏，可以帮助建设合作项目方的社群，让社群不再只关注抄币，更多是可以体验区块链+互联网+农业的红利，也可以增加社群的趣味性，促进token的交易。从而让链更有价值。
This game can help build communities of partners that are less concerned with currency copying, more likely to experience the dividends of block chains + Internet + agriculture, and more interesting communities and to promote token trading.
好了，今天的分享就到这里，希望对大家有所价值。
Well, that's where we're going to share it today, and hopefully it's worth it for all of us.
欢迎大家交流。
Welcome to the exchange.
提问互动
张添：我先抛个问题。数据溯源无疑意义大、场景多、价值高，但怎么解决动力的问题？就怕溯源革的是数据垄断者的命，他们没有任何动力去拥抱区块链溯源，仅仅靠token激励似乎也是无效的。
Zhang Qing: Let me drop the question first. Data are undoubtedly of great importance, scenes, and values, but how do we solve the power problem? It is the lives of data monopolies who are afraid of going back, who have no incentive to embrace the chain of blocks, and token incentives alone seem to be ineffective.
谭作文：徐总，线下鸡的身份如何与线上身份绑定@立春
Tan: Mr. Xu, how does the identity of the chickens under the line bind to the identity on the line?
徐立春：溯源是证明价值所在，需要消费才可以让价值变现。 所以需要进行交易。信息确权了，形成了数据资产，再引入市场定价机制（google 的算法），然后就可以交易了呀
Xu Lichun: Retroactivity is the proof of the value, and consumption is needed to make it real. So it needs to be traded. Information is authenticated, data assets are created, and market pricing mechanisms (google algorithms) are introduced, and then it can be traded.
Daiii333：请问根源链的物理基础设施，布在哪？记账节点近4000个，是怎么计算出来的？
Daiii333: Where is the physical infrastructure of the chain of origin? How is it calculated?
刘振友：实践中，会有更好的答案出来。只要，走在实践的路上。
Liu Jin-yung: In practice, there are better answers. Just, on the road to practice.
徐立春：@Daiii333 分布在超过13个国家和地区，节点地图可以查到哈。到哈。https://nodemap.genyuanlian.com
Xu Lichun: @Daiii333 in more than 13 countries and territories, nodal maps can be found. Go to Ha. https://nodemap.genyuanlian.com
张添：谢谢解答，虽然没有直接回答我的问题，但背后的意思我听懂了，还得需要利益驱使。
Zhang Tim: Thank you for the answer, although I did not answer my question directly, but I understood the meaning behind it and needed to be driven by interests.
李立中：真正的溯源是结合商品本身的物理纹理特征，其余的我认为是伪溯源@立春?因为溯源标记和溯源物物理可分离可复制。
Li Li: The real trace is a combination of physical textures of the commodity itself, and the rest I think is a pseudo-retroactivity @Spring? Because trace marks and retrospective physical separation are replicable.
谭作文：有了确定的线下身份，绑定就可实现了。
Tan: With a defined line of identity, the binding can be achieved.
刘振友：精神嘉许与物质奖励都是利益，正常。
Liu Zhentung: Both moral and material rewards are benefits and normal.
徐立春：@周红伟 技术从来都不是问题， 这么多区块链项目被“空气币“ ，不是他们不想做事情，而是缺少社会资源、产业资源以及政府资源。
Xu Lichun: Technology has never been a problem, and so many block-chain projects have been “airbills”, not because they don't want to do anything, but because they lack social, industrial and government resources.
徐立春：@李立中 针对类似如珠宝、文物等可以采用这样的方式。
Xu Lichun: @Li Li-jung can take this approach to something like jewellery, artifacts, etc.
张添：徐总举的这个例子，线下鸡和线上游戏鸡的身份对应，确实非常简单。因为这种对应只需要在鸡场里即可，不需要流通出去。游戏虽然基于区块链，但游戏逻辑可以依旧是中心化的。不太会引起信任危机。
Zhang Tim: The example given by Mr. Xu is that the identity of the chickens under the line and the chickens on the line is quite simple, indeed. This corresponds only to the chicken farm and not to the flow. The logic of the game, though based on the chain of blocks, can remain central. It does not give rise to a crisis of trust.
徐立春：@李立中 溯源是一个工具，要想做好产品品质，还需要有科学的管理手段、积极的政府监管及处罚措施、消费者的互动反馈等。
Xu Lichun: @Li Li Retroactivity is a tool that requires scientific management, active government regulation and penalties, interactive feedback from consumers, etc. for good product quality.
张添：@立春 还有个问题，区块链溯源，是个广泛的概念，执行的时候需要落实到具体行业里，我们知道每个行业都在忙乎自己的区块链溯源项目，比如版权链、酒链、养鸡养猪链、中药链、艺术品链等等，那根源链听起来像大一统的区块链平台，怎么和具体行业里的项目去结合甚至竞争呢？
Zhang Qing: @Lichun, there is also a problem: the chain of blocks is a broad concept that needs to be implemented in specific industries, and we know that each industry is busy with its own chain of traceability projects, such as copyright chains, chains of wine, chicken-breeding chains, chains of Chinese medicine, chains of works of art, etc., and how does the chain of origin sound like a single chain platform, and how can it be combined or even competed with projects in specific industries?
徐立春：@张添-艺术品区块链 用区块链，互动性更好而已。token 在这里面是一种提货凭证，是帮助项目进行了落地了
Xu Lichun: @Jancai-art block chains use block chains to interact better.
张全军：@李立中?一种基于微毛细血管及其流动性识别的安全锁，就比指纹锁更安全。感觉就是你说的"物理纹理特征"。
Zhang All Army: @Li Li-jung? A safe lock based on the micro-feather veins and their mobility recognition is safer than a fingerprint lock. Feels like what you call "physical texture."
Hans Lee@shs：@周红伟?感觉要达到溯源需要政府这个守门员去政策引导
Hans Lee@shs: @Chou Hung Wai? Feels like going back requires policy guidance from a government watchman.
谭作文：@立春?线下鸡不用贴tag吗？
Tan: @Silchun: Don't you have to stick the chickens on the line?
徐立春：需要的啊， 脚环 @谭作文
Xu Lichun: Yes, the ankle rings @Tam's essay
徐立春：大家说的溯源难， 其实是有误区的。 用销售驱动溯源，还是很有价值。信息和数据的有价共享，就是一个很有前途的大场景呀。@木桃科技郗昌峰 本身就是一个平台啊，所以可以加很多2b的， 也可以把社群的2C导进来，其实是一个数字货币支撑的 以物易物的现货和期货交易所
The price-sharing of information and data is a promising scenario. @Peach Technology Changchang is a platform, so it can add a lot of 2bs, or it can bring in a community 2C, actually a digital currency-backed cash and futures exchange.
Daiii333：@立春?玩游戏赚Token，不靠鸡的销售，怎么促进产业发展？
Daiii333: @Lichun? How can we promote industry by playing games to earn Token, not by selling chickens?
徐立春：@Daiii333 哈哈。。。商业秘密。 玩笑的，在玩鸡的时候，在一定的节点需要付费买的。这个游戏： 本身就是一个平台啊，所以可以加很多2b的， 也可以把社群的2C导进来，其实是一个数字货币支撑的 以物易物的现货和期货交易所。
Xu Lichun: @Daiii333 Haha. Business secret. A joker, when he's playing chicken, has to pay for it at a certain node. This game: it's a platform, so it can add a lot of 2b, or it can bring in a community 2C, actually a digital currency-backed spot and futures exchange.
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